Robert P. LoCascio
Analyst
Yes, so I kind of have an interesting -- not an interesting perspective, but I kind of look at mobile as something different from just engagement as a whole, and I'll explain that to be a little clear, which is that consumers are coming off all different devices, whether it's a laptop, mobile device, it's an iPad, whatever it is today. So we kind of -- the lines are very blurred. So when you look at our customers, some customers -- I was visiting in Europe, I was visiting, actually, a prospect, a big luxury retailer. 50% of their traffic comes from mobile devices. So 25% of their sales come from mobile devices. So they have a huge use case with mobile. We created a different experience for smaller physicality. So when you use a chat on an iPhone or an m-dot site, it's got a different look than on a, obviously, a web browser on a laptop. But it's a very integrated approach. It's very necessary right now, like when we go into a deal, they want to know what's mobile, because everyone's in mobile in some way, shape or form. It could be 50% of their traffic. It could be a smaller portion. It could be 6% of sales, which is kind of the average right now across the base. So it's really important, just so they can see what the future of that looks like, especially on the retail and banking side and telco side. So these 3 verticals are heavy mobile users. So for us, if we don't have it -- and Look.io was so important because the guys who built that company has such a vision around it. And if you go to our website with a mobile device, you'll see the chat. It looks very different than the chat you would get on your browser, and you'll see what's been created. It's a different experience. We kind of look at it as a very blurred experience. It's just another device. It's got it -- you have the same enhancements and features as our core, as what happens when you go to the web. And so it's more -- much more of a blurred space, but depending on the customer, it's important. The importance of it could mean a deal or not a deal. So that's why we bought Look.io.