Robert LoCascio
Chief Executive Officer
Yeah, the Marketing Edition has been up and running with some of our retailers. As a matter of fact, we've got a couple that don't have chat, they're just using it for Proactive, basically setting marketing information. So you're on a website, we use the rules to see where you're stuck in the process of shopping, and then you're giving some sort of marketing message to help you on the way. A couple of retailers are just using without even chat. So that's already out there. The Proactive Service, I think, is fairly interesting, and it's going to be -- it's a pretty, I think focused initiative for the sales team. Earthlink was one of the first customers. They are one of our largest service customers, and they went ahead and basically took the rules engine and used it in a service environment and actually applied it to knowledge base. So when somebody is searching through a knowledge base query on the website, and they can't find what they want, we read what that knowledge base search is, and then when we see that they're getting stuck, they're given an invitation to chat. And what we've seen is that during this test phase -- they've been up for a couple of months -- there's been a reduction, almost one to one, between phone calls and chats. Chats for them are about half the cost of a phone call. So they're really -- they've been now increasing where Earthlink was really a customer that was kind of flat on the revenue side, on service for a while. Now they've increased their fees, actually started last quarter just increasing this product of service. So I think product of service may be beneficial for most of our -- even Timpani sales and marketing customers -- that also want to do service. So I think there's a focus initiative. I think voice also. We had about 100 new voice customers in the small business sign up for the quarter. There's a total of 400 now using voice, and that was basically signed up through the year. We've got 10, now, implementations on the enterprise side, so that's starting to take off. So, yeah, I feel really strong about that. As I mentioned on the call, our strategy is still going with the basic Timpani sales and marketing platform with chat, go wide across different divisions, and then go deep in each division with these different pieces like Marketing Edition and voice.