Earnings Labs

LPL Financial Holdings Inc. (LPLA)

Q4 2017 Earnings Call· Thu, Feb 1, 2018

$334.86

+1.35%

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Transcript

Operator

Operator

Good evening, and thank you for joining the Fourth Quarter 2017 Earnings Conference Call for LPL Financial Holdings, Inc. Joining the call today are our President and Chief Executive Officer, Dan Arnold; and Chief Financial Officer, Matt Audette. Dan and Matt will offer introductory remarks and then the call will be opened for questions. The company would appreciate if each analyst would limit their questions to one question and one follow-up. The company has posted its earnings press release and supplementary information on the events section of the investor.lpl.com. Today’s call may include forward-looking statements, including statements about LPL Financial’s future revenue, expenses and other financial and operating results; business strategy and plans; as well as other opportunities that management foresees. Such forward-looking statements reflect management’s current estimates or beliefs and are subject to risks and uncertainties that may cause actual results to differ materially. The company refers listeners to the Safe Harbor disclosures contained in the earnings press release and the company’s latest SEC filings to appreciate those factors that may cause actual financial or operating results or the timing of matters to differ from those contemplated in such forward looking statements. During the call, the company will also discuss non-GAAP financial measures governed by SEC Regulation G. For a reconciliation of such non-GAAP measures to the comparable GAAP figures, please refer to the company’s earnings release, which can be found at the company’s website, investor.lpl.com. With that, I will now turn the call over to Mr. Arnold.

Dan Arnold

Management

Thank you, Sherie, and thank you, everyone, for joining our call. In 2017, we were focused on our strategic priorities of growing our core business, executing with excellence, and capitalizing on market consolidation opportunities. We feel good about the progress we made on our strategic priorities, as we grew organically, acquired NPH, and delivered operating leverage, while also benefiting from a favorable macro environment. Let’s first turn to our business results. We finished the year with $615 billion in assets, up 21% from 2016 and up 10% from the third quarter. This was driven by a combination of organic growth, market appreciation, and the initial movement of the NPH-related assets. Looking further at fourth quarter, total net new assets were $37 billion, including $3.3 billion of organic net new assets, and $34.2 billion in assets from NPH. Additionally, the secular trend from brokerage to advisory continued, as advisory assets increased to 44% of total assets. This was largely driven by net new advisory assets of $6 billion in the quarter, including $1 billion of net new centrally managed platform assets. In Q4, our advisor base grew by 957, primarily driven by NPH Wave 1 advisors. For the full-year, prior to the impact of NPH and previously announced departures, we added 98 net new advisors and production retention retained high at 97%. For some additional color, we recruited approximately $25 billion of new assets for the year, some of which will onboard in 2018. We believe our core business growth demonstrates the appeal of our model and our advisors ability to win in the marketplace. Now let’s discuss the 2017 financial results that were generated from this business performance. So for the full-year, gross profit increased 12%, while core G&A was up less than 2%, prior to costs related to NPH.…

Matthew Audette

Management

Thank you, Dan, and I’m glad to speak with everyone on today’s call. Q4 capped off a year of continued business and earnings growth and we are pleased to have delivered strong financial results in 2017. We grew assets organically, acquired NPH, stayed disciplined on expenses to drive operating leverage and completed two debt refinancing. As a result, Q4 EPS prior to the amortization of intangible assets was $0.74, up 46% year-over-year. And prior to the impact of NPH and tax reform was $0.89, up 71% year-over-year. As for operating leverage, we increased our Q4 EBIT ROA prior to NPH by 38% year-over-year. Let’s now go to our Q4 results in greater depth, starting with brokerage and advisory assets. We finished the quarter at $615 billion, up $55 billion, or 10% sequentially, driven by organic growth, NPH onboarding and market appreciation. Total net new assets for the quarter were $37.5 billion, including $3.3 billion of net new assets prior to NPH and $34.2 billion of assets onboarded from NPH. Of those NPH assets, $26.6 billion were brokerage and $7.7 billion were advisory. I also want to provide an update on our overall asset expectations for NPH. When we announced the acquisition, NPH reported about $120 billion in total assets, which included about $15 billion of advisory assets that were held with third-party asset managers or other custodians. While these assets will transfer with their associated advisors, we do not include off-platform assets in our metrics, so they will not be included in our reporting. So prior to applying or estimated transfer levels, NPH reportable assets were $105 billion. With that as the starting point, let’s look at how much we expect to transfer to LPL. Overall, we estimate production transfer of about 70%. While we expect this will lead to…

Operator

Operator

Thank you. [Operator Instructions] Our first question comes from Bill Katz with Citi.

Bill Katz

Analyst

Thank you very much for taking the questions, right, and also for the expanded disclosure, it is helpful. One of the topics, I think, that’s been sort of weighing on the stock more recently is just what generally is just the whole discussion of core deposit beta, and I certainly appreciate your guidance for Q1 yields. But just sort of stepping back right now a little bit more time to sort of look at the NPH platform, as well as your own platform, can you give us your latest thinking about how you sort of see maybe the terminal level of core deposits and when you might get there?

Matthew Audette

Management

Sure, Bill. And I think, are you speaking to the balances and rates together? Look, I can cover both of them.

Bill Katz

Analyst

Well, I was really geared to the rates, but if you want add color on the balances, I’m absolutely happy to hear that, too.

Matthew Audette

Management

Yes, sure. I think the primary area of focus is on the rates. So I’ll start there. I think, our view of deposit betas hasn’t changed, right? We’re – our long run outlook is in the 25% to 50% range. I think, when you look at the rate hikes that have happened since the cycle started two years ago, deposit betas were basically for the first few hikes for most folks around zero. When you look for – look at us that has been similar. When you look at the last few, it’s been in the 5% to 10% range. I think, probably the most tangible data point is, when you look at our most recent rate change and hike, the beta, I’d say is around 15%. So we’re still below the low-end of that range that we have. But I think that’s still the best thinking. I’d be remissed if I didn’t highlight, when you just look at the industry as a whole, when you go back to the peak of the last rate hike cycle, those betas average about 20%. So I think, we’re – we feel good about our deposit beta than pricing. I think the balances themselves, I think, you’re seeing them at historic lows. I mean, I think, it’s a high-class problem that investors and their advisors are highly engaged in deploying those funds into the market. And I think that’s why you see them relatively low right now.

Bill Katz

Analyst

Okay. It’s helpful. And then just sort of follow-up, maybe stepping back, obviously, you’re still in the midst of onboarding both Wave 1 and Wave 2 coming up, and you mentioned your capital management priorities. But just as you sort of think about the M&A backdrop versus of uses of cash, where are conversations now beyond NPH in terms of DPO potential, have things advanced in any way relatively or maybe before the Investor Day, or is th primary focus gaining these waves in and then sort of reassessing these gains in the second-half of the year. I’m just trying to understand how you sort of deploy this excess stepped up free cash flow?

Dan Arnold

Management

Yes. So Bill, it’s Dan. Let me at least take the – I think the conceptual question or the strategic question and then certainly, if there’s a drill down on the actual capital and how that translates, I’ll certainly happily to let Matt add color. But I think, as we think about it, it hasn’t changed from what we said at Investor Day and it’s probably the second scenario, where we’re very much focused on ensuring that we integrate in the – in that – the advisors and the assets from the NPH transaction. I think, we remain focused on that. What we’ve said is probably that operational capacity, if you will, increases the second-half of the year. And I think, that’s when we would be ready more from an operational standpoint to explore potentially another transaction. I think, from a financial standpoint or capital standpoint, as Matt alluded to earlier, we obviously, as we look at that feel prepared and positioned today. And ultimately, you want to align those – both of those things up.

Bill Katz

Analyst

Okay. Thank you. That’s all for now. Thank you.

Operator

Operator

Thank you. Our next question comes from Conor Fitzgerald with Goldman Sachs.

Conor Fitzgerald

Analyst · Goldman Sachs.

Hi, good afternoon. Just on the core G&A guidance, including NPH, can you give us a sense of how much of the $70 million to $80 million is onboarding versus more recurring costs. And then as a follow-up to that, is it the right way to think about long-term, not that I’m asking for 2019 guidance, but as we just think about your expense trajectory in 2019, would it be building off of your 2018 all-in level, or 2018 minus the one-time costs?

Matthew Audette

Management

Yes, Conor, this is Matt. I mean, we didn’t break out the onboarding versus the ramp. I think, we’ll break that out in future quarters as it comes on and try to emphasize that in the prepared remarks as it all depends on the timing of when things pull through. I think when you – on the second part of the question, when you look ahead to 2019, I think that probably the best way to think about our investments for organic growth is just looking at the past few years. I think, when we’ve been focused on a bit of a challenging macro environment and really delivering bottom line operating leverage, we’ve been in that 0% to 2% growth range. I think, when we look ahead to 2018 with a number of factors lining up to increase our cash flow combined with when we look at the opportunities to invest to really help advisors improve the capabilities we deliver to them for them to drive their practices, those two things together, I think, are in a great place this year, which is what led us to think that 3% to 5% growth rate makes sense. So those are that maybe just thinking about those two types of environments. So it just depends on what type of environment we’re in in 2019, and we’ll guide our thoughts there.

Conor Fitzgerald

Analyst · Goldman Sachs.

Thanks. And then on the non-cash asset based fees, up nicely quarter-over-quarter. Could you help us understand how much of that was from the benefit in NPH assets? And then longer-term, do you feel like based on what you can kind of see today that level should start tracking more in line with asset growth, are there any other headwinds we should be focused on?

Matthew Audette

Management

Yes. So if you talk about transaction and fees, there’s very little NPH in there for the quarter. So it’s primarily driven by our core business. And just highlighting that the $6 million of conference fees in the prior quarter, so that $5 million of increase, I’d say is just a mix of activity as well as a little seasonality on the IRA side. I think that when you think about our P&L line items, I mean, this line item particularly was driven more by the number of advisors that we have and activity levels in the market as opposed to others that are probably driven more by the size of the AUM. So I’d use that as your focus to estimate going forward.

Conor Fitzgerald

Analyst · Goldman Sachs.

I’m sorry, that’s a great color. But I did – I was just looking for the other asset-based fees, sorry?

Matthew Audette

Management

No, these are the non-asset-based fees. So other asset-based fees, sorry, about half of that was NPH, about half was core. It was both for revenue share and record keeping driving up. So I think that the two drivers there are going to be on the revenue share side, primarily driven by the brokerage assets in the recordkeeping side primarily driven by the advisory assets. If you look at our net new assets and growth in those two areas, it probably gives you a sense as to where those two items are going.

Conor Fitzgerald

Analyst · Goldman Sachs.

Thanks for taking my questions.

Operator

Operator

Thank you. Our next question comes from Steven Chubak with Nomura Instinet.

Steven Chubak

Analyst · Nomura Instinet.

Hey, good evening. So, Matt, I appreciate the color you had given in response to one of your earlier questions on capital management priorities. And certainly the step up in share repurchase was nice to see. You noted that you view your share price as attractive. But in the context of your leverage ratio at sub 3 times and taking into consideration the improved EBITDA from NPH, the tax windfall, it still appears to be pretty modest to us. And I’m just wondering is the 3.25 to 3.5 still to go-forward leverage target? And assuming that target still holds you have the appetite to actually accelerate share repurchase in light of some of those tailwinds, as well as your capacity?

Matthew Audette

Management

Yes. So Steven, the targets unchanged. I mean, I think in our overall approach hasn’t changed, as we covered a bit. When we look at our opportunities for organic growth, M&A, which you need to be prepared for and may or may not come and definitely returning capital to shareholders. I mean, I think, we see those as great opportunities to drive value. And on the organic growth side just to make sure we don’t miss our views and point there, our focus in 2018 is doing and deploying more capital for recruiting and transition assistance. Dan talked about how from a technology standpoint, we are now investing over $100 million a year in technology to drive capabilities. We still got the cash associated with Wave 2 for NPH. There’s a lot of things that we’re focused on. I think we look at our leverage target, we definitely have a lot of capacity when we talked in Investor Day, the $1.2 billion to $1.8 billion range. When we sit here today, as I think you were directly highlighting that capacity is higher and that’s true. I think, we like the position we’re in right. We’ve got more liquidity and lower leverage, because our earnings have grown so much and that gives us a lot of flexibility to be patient and focused on the best place to deploy it. And so I think we’re focused on it and hopefully we gave you a fair bit of color on how we think about where it should go.

Steven Chubak

Analyst · Nomura Instinet.

All right. Thanks for that, Matt. And just one follow-up for me. You’ve certainly done a good job of maintaining strong discipline on the expense side. And I appreciated all the color that you’d given on the core G&A outlook. I’m just wondering to what extent does the expense leverage that you highlighted, is that contingent or does it contemplate higher rates, as well as market tailwinds or are you committed to delivering that even X any upside from higher rates in markets?

Matthew Audette

Management

Yes. I think, our commitment and focus is on delivering operating leverage, right? Now lets – there are extremes where that will be challenging for any business model anywhere, right? So depending on where you would shock the macro and where interest rates would go. But I think in the reasonable scenario range, I think, we’re focused on delivering operating leverage and I think we have demonstrated that and that would be where our focus is.

Steven Chubak

Analyst · Nomura Instinet.

Got it. Congrats on the quarter. Thanks for taking my questions.

Matthew Audette

Management

Yes, you bet.

Operator

Operator

Thank you. Our next question comes from Craig Siegenthaler with Credit Suisse.

Craig Siegenthaler

Analyst · Credit Suisse.

Thanks. Good evening. So I just want to come back to your comment is earlier on the SEC’s potential fiduciary standard role. Can you help us think about what incremental investments in product tweaks we could see if any if there is SEC releases its own role and I’m especially thinking about taxable accounts here?

Dan Arnold

Management

Yes. So this is Dan. I’ll – let me take that one. And I think, look, we – first of all, we – as you know, we believe in a higher standard of care, and we actually believe that we will have a rule in the short run. I think with the SEC, as it contemplates the potential rule, we actually see an opportunity that, that rule would apply across both qualified and non-qualified accounts, which we think is a really good thing the end of the day, because you create consistency across all accounts. With the anticipation that, that was sort of the best approach. Most of the changes that we’ve made up to this point or all of the changes that we’ve made up to this point apply to both qualified and non-qualified accounts. So even if the SEC comes out with something, that is not a big pivot for us based on how we’ve approached it. And I think as you know, we invested heavily on the front-end to make sure that we’re prepared. Just like what we said at Investor Day, we’ve done 90% of the work relative to preparing for the overall DOL rule, we think what the SEC, to the extent they come out with a rule. We think that the work that we have done well position us for that. And we don’t think there’s a big pivot or adjustment relative to our overall financial outlooks even if the SEC comes out with a rule. Does that answer your question?

Craig Siegenthaler

Analyst · Credit Suisse.

Yes, that’s good. And just I have a follow-up here. I think I heard earlier in the prepared remarks that you guys have plans to increase the investment spend, while also driving operating leverage, and I thought that was more of a longer-term comment. And if I’m right, could you mind just digging a deeper in the investment spend side and let us know what type of increase or pick up we could see, and also where the investments are focused here?

Dan Arnold

Management

Why don’t I share with you where we are focused on those investments? And then Matt, you wanted to add on any color on sort of how that shows up from a financial standpoint. So as we think about the allocation of that capital to key areas, right, you’ve got to remember, one of our key strategic initiatives is driving core growth. And so that would be the place that we would tend to prioritize that, as Matt said. And so we think about driving that organic growth across three lens. How do we drive assets with new store sales, or attracting new advisors? How do we grow assets in support of our existing advisors? We’ll refer to those as same-store sales. And then finally, how do we improve or enhance the return on those overall assets? So I’ll give you a little color on how we think about that investment spectrum across those three lens. So the first one on new store sales. We would tend to to allocate investment and this would show up both as a technology – mainly technology investment and that would show up in places, as an example, where we might improve and enhance our overall processes, techniques and approach to selling and recruiting. You’ve always looked and say, how can you iterate and do better with your market opportunity or as things evolve and change. And so that’s us looking at ourselves and investing in our core sales capabilities. The second place would be continuing to improve our technology platform or our advisory and brokerage platforms, creating differentiators that help us use those differentiators to attract more advisors. And the third one would obviously be continuing to deploy financial assistance or transition assistance in that overall recruiting effort. I think on same-store sales…

Matthew Audette

Management

Yes. You covered it well, Dan. I think the – when you look at the delivering operating leverage on the other side of that, I mean, the majority of the expenses and things the Dan was talking throughout are the investments and transition assistance that we talked and the technology, which we put a number around a north of $100 million. Those – that technology costs are mostly going to show up ultimately in core G&A and depreciation over time. But I think that’s probably the most color we can give you. When we look at our view on where our revenues, our gross profit is going and in the investments that we plan to make along that path, we see delivering operating leverage, while doing all the things that Dan described.

Craig Siegenthaler

Analyst · Credit Suisse.

Helpful. Thanks, guys.

Dan Arnold

Management

Yep.

Operator

Operator

Thank you. Our next question comes from Ann Dai with KBW.

Ann Dai

Analyst · KBW.

Hey, good afternoon. Thanks for taking my question.

Dan Arnold

Management

Hey, Ann.

Ann Dai

Analyst · KBW.

The first thing, I was wondering about was, you guys talk about this EBITDA production equivalent of 80%, obviously, same as your last guidance. The production transfer of 70% and then the asset transfer range of 65% to 70%, which I think is new. So can you just bridge the gap for us between those numbers and highlight the drivers of those deltas compared to your original assumptions coming in?

Matthew Audette

Management

Yes, sure. I’ll give a little color, Ann. I think, when you grounded in the production transfer, I mean, and even starting with advisors, when we think about 2,000 of the 3,200 coming over, we are getting about 62%. And I think getting 62% of the advisors and 70% of the production just speaks to the level – and quality and production of the advisors coming over versus those that have chosen to go elsewhere. I mean, I think, you take that same concept into the assets, right, at 65% to 75%, we are getting the higher returning assets, so there are more producing assets, and then taking that further into EBITDA combining with where those assets are going on our platforms. The profitability associated with that mix, and ultimately, the cost that we need to badge against that, and you get even more productive in that and you get to the 80% equivalent. So I think it’s just – at a high-level, it’s just that the quality and mix of the advisors that have chosen to come over as well as the mix of assets and where those are going on our platform.

Ann Dai

Analyst · KBW.

Okay. And I know you might have covered this a little bit in your remarks and earlier question. But if we think about the – you mentioned $5 million of run rate costs this quarter within core G&A. So, is that something we can kind of extrapolate and take it and run or how do we think about that into the early parts of 2018?

Matthew Audette

Management

Yes, with respect to NPH, I think, the best way to think about is just the guidance for 2018 overall, so for NPH, $78 million, $80 million. And then looking at Q1, just being biased to be one of the higher quarters, if not the highest quarter of the year, just given the amount of onboarding that’s going to come on in that quarter. So that’s the – probably the best way to think about it.

Ann Dai

Analyst · KBW.

Okay. And just – and based on the onboarding number from fourth quarter that was within core G&A and then the total $20 million of onboarding up to this point, if we just run rate that, that would suggest something in the lower-end of your $40 million to $60 million range? And I guess, I’m just wondering, if there’s anything esoteric we should be thinking about in how those expenses might look in the first quarter and 2018? And I recognize that they probably – mostly in first quarter?

Matthew Audette

Management

Yes. So I think, if you take a look at the key metrics deck or supplement that we put out on Slide 19, we’ve got a little bit of context on that exact topic on our $40 million to $60 million, that estimate in that range is unchanged and it gives you a sense of the $20 million that we’ve had so far and the $20 million to $40 million that would come in, in 2018. So I would just focus on that. We get a little bit of context on the financial assistance side as well that shows up in promotional to give you a sense as to how we see 2017 versus 2018. So hopefully, that will be helpful.

Ann Dai

Analyst · KBW.

Okay. Thank you.

Matthew Audette

Management

Yep.

Operator

Operator

Thank you. Our next question comes from Doug Mewhirter with SunTrust.

Douglas Mewhirter

Analyst · SunTrust.

Hi, good evening. First question, more of a general question, it sort of reflects just the environment that’s going on right now. I know the typical LPL client is not a trader per se, it’s more of a trying to manage his financial life. But have you noticed a recent as in the last two months uptick in transaction activity or transaction revenues? We’ve seen that really big surge amongst the self-directed online brokers. And I don’t know if any of that is transferred over to that – to your clients behavior?

Dan Arnold

Management

Yes, this is Dan. Let me try to help you with that. I think, there is a distinction between the client in the other firms that you referenced in that model versus the one that we have. Ours is is much more oriented around creating a financial plan and helping that client executed over a longer period of time. And so you’re not going to have this much volatility in your trading activity relative to certain market conditions or changes as you might in the other model. So I don’t believe you see that that transitioning over into our kind of full service or wealth management model. I do think, as you think about though advisors and market movements and try to – how they help position or reposition portfolios. When you do have volatility in the marketplace, you will see advisors go in and try to help clients reposition those portfolios. So you will see additional trading activity. But it’s occurring for, I’ll call it, a different reason or a different context perhaps than perhaps that discount trader and their trading activity. And I hope that helps give you color.

Douglas Mewhirter

Analyst · SunTrust.

That is helpful. Thank you, and that’s what I suspected. Just wanted to confirm. My last question on the broker protocol, you mentioned that you’re committed to it from LPL’s standpoint. Have you – have the nature or the timing, or the amount of transition conversations changed, because a large number of your potential sources of new talent have gone out of the broker protocol, has made it more difficult, or is it actually spurring people trying to jump ahead of it, or just how has that changed the nature of your recruiting effort recently?

Dan Arnold

Management

Yes. And certainly, I think, there’s always the pause to – and people purposely trying to understand what does this change mean, right? And so I think, there’s the expected conversation that would occur around kind of the change assessment. That said, I think, when you get back to the dialogue around the business itself, we haven’t seen a lot of the dialogue change. Now maybe some of that’s because the firms that have opted out of the protocol this – thus far make up a much smaller percentage of our overall recruiting portfolio, right, it’s on the order of magnitude of 10% And then secondly, we’ve continued throughout the years to recruit from both protocol number of firms and non-protocol firms. And so we understand that process on both sides of that. And so though these firms have opted out of the protocol, you just sort of flip them over to the process that you might use on the other side of that line, and it becomes more of a business as usual conversation. So hopefully, that helps you.

Douglas Mewhirter

Analyst · SunTrust.

Okay, thanks. That’s helpful. That’s all my questions.

Operator

Operator

Thank you. Our next question comes from Chris Harris with Wells Fargo.

Chris Harris

Analyst · Wells Fargo.

Yes, thanks. It sounds like the investments you guys are making are really designed to accelerate the organic growth. So how should we be thinking about like the reasonable base case, if you guys really execute on those investments, should we be thinking like the growth could go up to like 5% range, again, or how should we think about?

Dan Arnold

Management

Yes. So, Chris, this is Dan. Again, it’s one of our priorities and we continue to invest resources to grow that. We actually look at that from the standpoint of gross profit growth, which is driven again by assets and return on those assets. And we have an aspiration to continue to increase and grow that that number. We’re focused on the activities that drive the results and unnecessarily focused on predicting what that outcome will be, but continue to work on it to drive returns on that investment effort we’re making.

Chris Harris

Analyst · Wells Fargo.

Okay. The other question I had was on your base payout rate to tick down from the third quarter. How should we be thinking about that in 2018? Could it go up a little bit as we onboard more of the NPH advisors? Any guidance there would be helpful?

Matthew Audette

Management

Yes, Chris. I wouldn’t – when you look at the change, even over the last couple of quarters or this quarter, down 45 basis points, it’s within the normal range of mix movement. I think, when you go back prior to some of the pricing changes we made, there was a more of a difference between the payout where mix between brokerage and advisory could drive some more volatility in driving that payout rate down. That margin is much smaller now. So really the mix noise should be relatively minor. So we don’t see any meaningfulness other than normal quarterly movements.

Chris Harris

Analyst · Wells Fargo.

Okay. Thank you.

Operator

Operator

Thank you. Our next question comes from Devin Ryan with JMP Securities.

Devin Ryan

Analyst · JMP Securities.

Thanks. Good afternoon and thanks for all the detail here. And maybe a follow-on to an earlier question. Trying to drill down a little bit more into the – essentially to hit the $85 million of EBITDA, are you still targeting the 300 incremental employees in the same infrastructure, or can some of that expense flex with advisor production? And really what I’m just trying to get out here is maybe a little better sense of how much of hitting the 80% EBITDA equivalent is a function of stronger revenues versus maybe more expense leverage than initially outlined?

Matthew Audette

Management

Yes, Devin, it’s a little bit of both. I’d say it’s primarily on the revenue side. I think on the headcount side, where our estimate was 350 folks, we’ve hired 200 so far. I’d say probably ahead just under 350, call it, 330, 340 is the current plan sort of little bit of expense benefit as you would guess. But I think it’s primarily the – on the revenue side and the mix.

Devin Ryan

Analyst · JMP Securities.

Got it. Okay, helpful. And then just a follow-up here. Just a question about the advisory business. It looks like hybrid assets grew faster than corporate in the quarter. But you made the fee cut to start the year. So I’m curious if you’re seeing any change in behavior as a result of that. And then just – additionally, with the press reporting that FINRA is thinking about maybe ending hybrid oversight, just curious how that might change the value proposition of hybrid rather than the corporate in any way. If it does, it’s just rather considerations there would be from that, since you guys have the biggest footprint there? Thank you.

Dan Arnold

Management

Yes, good question, Devin. This is Dan. Let me take that. And so obviously, we’ve positioned both our hybrid and our corporate models to be very competitive. And we think offering those diversity of models help us reach a broader appeal, sorry, a greater appeal to a broader number of advisors. And so that is absolutely our strategy and there has been a growing demand in the corporate RIA, because the regulatory environment gets tougher and that value that we provide from a risk management standpoint continues to increase in its appeal. And so we’ve invested last year in both – in the corporate RIA and both capabilities, as well as lowering price. And I think, we got the expected response from that, which was very favorable relative to both existing clients, as well as prospective clients. I think it’s early on, because you remember, we didn’t actually implement the change until November. So it would be early to call data points or say, I have data points that reinforce that other than just the initial reaction and dialogue we’ve been having with clients. But again, based on that dialogue, we feel that we’re on the right course and right trajectory with that. I think at the same time, we’ve got to continue to ensure that our hybrid program is competitive and we will continue to invest in that hybrid program. And I think, with respect to then – as you pull all the way through your question about if FINRA, ultimately changes the oversight of those hybrid programs, I think having the competitive capabilities of both is obviously an advantage, because I think, you can think through a continuing environment, where both can have certain appeal depending on the needs of that advisor. Not knowing the exact rule change, I can’t speak specifically to it, and there will, of course, be a comment period in a process around that of which, obviously, we would have lots of thoughts and point of view and be a big contributor to that overall process. So it’s hard to be specific. But we do think this diversity of the models will help us in an environment should FINRA change its oversight.

Devin Ryan

Analyst · JMP Securities.

Got it. All right. Thanks for the thoughts and I appreciate it.

Operator

Operator

Thank you. Our next question comes from Chris Shutler with William Blair.

Chris Shutler

Analyst · William Blair.

Yes, good afternoon. Just one real quick one. The forgivable loans that you’ve been providing, can you just walk through the or talk through the average length of those for the NPH advisors, I know, you said three to five years before. But you are trending kind of low-end, high-end of that? Thanks.

Matthew Audette

Management

Sure, Chris. I’d say probably close to the low-end or the shorter end, so closer to three than five.

Chris Shutler

Analyst · William Blair.

Okay, that’s all I had. Thank you.

Operator

Operator

Thank you. Our next question comes from Michael Cyprys with Morgan Stanley.

Zachary Feierstein

Analyst · Morgan Stanley.

Hey, guys, this is Zac Feierstein filling in for Mike. Just a quick one, first. Is the make up of the Wave 2 advisors similar to those who came over in Wave 1?

Dan Arnold

Management

So, Zac, this is Dan. Yes, I think that’s a fair characterization. Remember, there is a larger number of institutions in Wave 2. So that modifies the makeup a little bit, but I think, it’s directionally fair to say it’s a similar type of profile where the approach that we took was consistent both with 1 – Wave 1 and Wave 2, where we stayed disciplined around our financial and risk standards and we tended to create and attract those advisors that’s all appeal to a broader breadth of our services and that would ultimately leverage those capabilities more broadly like our advisory platform. So I think, it’s fair to characterize them similar, with the one caveat being that, there will be a larger number that are in institutions.

Zachary Feierstein

Analyst · Morgan Stanley.

Great, thanks. And getting back to advisor recruiting, you mentioned in your prepared remarks, you brought on 98 net new advisors ex NPH this year. Are there any areas of incremental spend on maybe the promotional side or other initiative you can take that could help drive this organic growth in the future?

Dan Arnold

Management

Yes. So, look, I think, when you think about recruiting, we actually look at other measures as a way to reflect and understand the strength of our recruiting and that would be the assets that we’re bringing in from recruiting sometimes when you look at a net new advisor number there’s – that’s influenced by both advisors that are coming in and going. And I think, we landed at around $25 billion in recruited assets last year and we look at that and say that’s a pretty solid year. Do we work to enhance and increase that? Absolutely, yes. And again, as I said earlier, we continue to look at investing in new automation and technology that makes it easier to – for an advisor to move from another firm to us, it will take more of the friction out of that process, and that can generate some positive returns and obviously help your recruiting overall volume. We’ll continue to use transition assistance, and I think, we’re – we continue to explore how to use that in a really targeted creative way to attract the type of advisors that we think match best with our platform. So we continue to explore how we best use that to attract advisors and then again, investing in our people and our capabilities to improve our overall sales capabilities. So those are the things as we go into 2019, we look to say, hey can we improve upon the results in 2017.

Zachary Feierstein

Analyst · Morgan Stanley.

Great. Thank you.

Operator

Operator

Ladies and gentlemen, thank you for participating in today’s question-and-answer session. I would now like to turn the call back over to management for any closing remarks.

Dan Arnold

Management

Thanks, operator. And again, I just wanted to take a moment and thank everyone for taking the time to join us this afternoon, and we look forward to speaking with you again next quarter. Thanks a lot.

Operator

Operator

Ladies and gentlemen, thank you for participating in today’s conference. This does conclude the program. You may all disconnect, and have a wonderful day.