Unidentified Company Representative
Analyst · your question
Hi, I want to appreciate all of you for joining us today. I'm Min Yu Jin [ph]. I'm Head of Live Display Promotion Division. I'm proud to introduce to almost in OLED evolution OLED EX. Evolutionary experience, AEX in OLED EX embodies our goal of providing customers with an evolved experience through concerning evolving technology. Are we introduced to EX technology, the core of OLED EX, which enables evolved experience, EX technology improves, product efficiency and brightness by increasing the stability of organic light emitting devices, which are the most important elements in creating great picture quality of OLED. And the two key step enable this technology are; deuterium and personalized algorithms. Deuterium is an element also known as heavy hydrogen. And as name implies it returning as a similar structure to [technical difficulty] hydrogen, but it has an extra neutron. It is not artificially synthesized. It is a real natural element. However, there is only one item of deuterium for every 6,000 atoms of hydrogen. We developed the technology to extract deuterium from water to replace hydrogen in existing OLED materials. Our OLED materials maintained their original shape, but become more stable through our deuterium substation process, meaning that they are stronger against electrical stimulation and heat, which means they remain more reliable for longer even at high brightness. In the end, we developed a highly stable device that emit brighter light. Using deuterium OLED EX can be realized a higher level of natural brightness and detail similar to what we've seen in real life. The second key to EX technology is personalized algorithms. We use personalized algorithms to control OLED's brightness and enhanced performance by predicting usage for each device according to viewing patterns of each user. I often display places I want to travel to after the pandemic on my OLED TV. This is one of them. It is an aerial view of granted prismatic spring or hugely hot spring and Yellowstone National Park in the U.S. It looks almost like the sun blazing. Doesn't it? Some days, I live this scene for a long time, and the blue pixels on my OLED TV are, of course, used a lot for the blue part. The green parts use mostly green cell pixels. And as you can guess, the led parts use mostly less pixels. This is where our personalized hydrogen technology comes into play intelligently predicting usage and optimizing each WRG and B element to maintain stable use. These personalized algorithms combined with deuterium, which we just talked about, give our OLED panels their strength. With EX technology, our OLED has evolved to become stronger than ever with 30% increased brightness and natural colors, we produced with greater detail. OLED EX decrease details actually the way content creators intended. Design is also no exception when it comes to the evolution of OLED EX. OLED EX Introduces a new bezel that's about 30% now than before, making this the most aesthetically pleasing design of any existing OLED. We took innovative evolution a step further to satisfy the most many consumers without making any compromises that OLED image quality or slim design. We can sum up OLED EX philosophy of evolution with the world's great detail, meaning detailed innovation to bring our customers' perfect picture quality. The reason why we bet on and focus the tenures of technical expertise on developing the detail is simple because every detailed innovation results in the details in the content our customers experience, this is not only important for Hollywood filmmakers and other professionals. This is also very important for everyone who wants to capture, get most in and fill every last detail. OLED EX panels with EX technology will be used in all of our OLED TV panels from the second quarter of 2022. And we will continue to showcase new innovative products with pursuing natural reality, the philosophy that guides us. With OLED EX, we will bring our customers evolved experience with OLED and show evolved leadership in the global OLED market. Thank you.