Stephen Ko
Analyst · Daiwa Capital Market
I am Stephen Ko, VP of TV Marketing. So if you look at mini LED from the whole display evolution path, so looking back at the evolution path, it starts with CRT LCD and then the next generation which is OLED, O-L-E-D. So does mini LED fit into any of these evolutionary paths? We think that it is actually a adjustment that is made on the LCD technology on the backlight side. So one would have to question whether that actually represents an evolutionary step forward. We think that it is just a type of LCD. So to compare mini LED vis-a-vis OLED head-to-head may not be all that appropriate but I would still like to echo what our CFO has said in terms of the value that's offered by the LED. We believe that the value of OLED has been more strengthened and is receiving a new spotlight. Definitely that was triggered by the COVID-19 pandemic era and people were able to during the pandemic really understand the value that OLED was offering. And we think that that will still be valid in the post COVID era. There are some backdrop changes, the fact that because of COVID people's time spent on watching TV has definitely increased. But also on top of that, the way people enjoy and consume video content have also changed. We've seen streaming services grow and also the respective subscriber numbers also go up. We think that these types of changes have been quite critical. So in terms of what's happening, in the past the way people understood the value that was offered by large sized, large area screen was picture quality. And they thought that brighter color rendering was what was good. But nowadays, they understand that when it comes to picture quality, accurateness is important. And all the Hollywood studios and production houses are 100% using OLED to edit their videos and do all these other work. So these days, it's the accurateness of that picture quality and natural reality that is actually conveyed by the OLED screen is considered to be the intrinsic superiority that this technology will offer. Second point, I would like to emphasize is that, there were certain pain points that consumers have experienced when they were watching these large panel displays. And based on the results the survey results that we took in U.S., U.K., China and Korea, when people were watching these displays over an extended period of time by watching streaming services, OLED definitely has been proven to be less harsh on one's eyes. So there's a global accreditation or certification agencies who have issued for 2019, 2020 as well as for 2021 that OLED is the most safest display in terms of eye health and comfort. And also, a U.S. agency called Eyesafe has also issued that announcement and also a lot of eye doctors in the United States actually recommend people using OLED displays. So OLED has been proven to be most safe and comforting to human eyes. And so, this is a value that's been very much highlighted during the COVID pandemic period and we think that this value will stay feasible and valid even in post COVID era. Last but not least, if we look at the evolution and development of OLED since its first launch back in 2013, it had gone through many cycles of evolution. So it actually transcended just a mere improvement in brightness or resolution or certain technical specification, it was able to really bring about differentiation in terms of design, setting itself apart compared to other technologies, like mini LED and others. And also, there was integration and further execution development in different areas, such as gaming, education, conferencing, subway transportation, et cetera. So all through this evolutionary process, OLED was able to prove to others that the intrinsic value that it actually offers and it was also able to further solidify the value offering. And so, we believe that, in terms of the sales of 7 million to 8 million units that we've projected for ourselves, it is feasible for us to look forward to that figure.