Earnings Labs

Lowe's Companies, Inc. (LOW)

Q1 2018 Earnings Call· Wed, May 23, 2018

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Transcript

Operator

Operator

Good morning, everyone, and welcome to Lowe's Companies' First Quarter 2018 Earnings Conference Call. This call is being recorded. [Operator Instructions] Also, supplemental reference slides are available on Lowe's' Investor Relations website within the investor packet. While management will not be speaking directly to the slides, these slides are meant to facilitate your review of the company's results and to be used as a reference document following the call. During this call, management will be using certain non-GAAP financial measures. The supplemental reference slides include information about these measures and a reconciliation to the most directly comparable GAAP financial measures. Statements made during this call will include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Management's expectations and opinions reflected in those statements are subject to risks, and the company can give no assurance that they will prove to be correct. Those risks are described in the company's earnings release and in its filings with the Securities and Exchange Commission. Hosting today's conference will be Mr. Robert Niblock, Chairman, President and Chief Executive Officer; Mr. Mike McDermott, Chief Customer Officer; and Mr. Marshall Croom, Chief Financial Officer. Joining during the Q&A session will be Mr. Richard Maltsbarger, Chief Operating Officer. I will now turn the program over to Mr. Niblock for opening remarks. Please go ahead, sir.

Robert Niblock

Chairman

Good morning, and thanks for your interest in Lowe's. Before we discuss our first quarter results, I want to take a moment to talk about the leadership announcement we made yesterday. As you know, in late March, I announced my plans to retire from Lowe's. Since that time, the board has been engaged in a thorough and comprehensive search to identify the right leader to take the reins. I'm pleased that the board has found that leader in Marvin Ellison. Effective July 2, Marvin will become President and CEO. Marvin is an experienced retail CEO and a 30-year industry veteran with expertise in complex omnichannel environments. He has a deep appreciation for Lowe's' culture, people and customers, which makes him the ideal person to serve as this great company's next leader, and I'm confident that this will be a smooth transition. As this is my last earnings call, I want to reiterate that it has been an honor to serve as Lowe's' Chairman, President and CEO. We're fortunate to have a strong leadership team who is passionate about helping people love where they live and creating enhanced value for shareholders. I'm confident in the company's prospects for growth and value creation under Marvin's leadership, and I look forward to following Lowe's' process for many years to come. With that, I will now turn to our results. In the first quarter, we experienced a delayed spring selling season due to prolonged, unfavorable weather across geographies that impacted outdoor categories. As a result, we delivered first quarter comparable sales growth of 0.6%, driven by a 4.3% increase in comp average ticket. However, spring has finally arrived, and comps in May are double-digit positive. Our U.S. home improvement comp in the first quarter was 0.5%, with positive comps in 6 of 14 regions,…

Michael McDermott

Management

Thanks, Robert, and good morning, everyone. We entered the season well positioned to capitalize on spring demand with compelling messaging, more personalized targeted content, strong assortments as well as inventory in place and seasonal staffing ready to help customers complete their projects. But a late spring, due to unfavorable weather across geographies, exerted approximately 300 basis points of pressure on comp sales. Weather had a disproportionate impact on seasonal categories, such as lawn and garden and seasonal and outdoor living. However, we drove positive comp growth for indoor products. We achieved double-digit comps in appliances as we leverage our investments in customer experience, both in-store and online as well as our best-in-class selection of leading brands and our service advantages like next-day delivery, haul away and facilitation of repairs and maintenance. We also saw continued strength from the Pro customer with comps above the company average. Pro demand drove solid comps in rough plumbing and electrical, and we continue to be excited about the effectiveness of destination brands in attracting Pro customers. Pro strength also drove above-average comps in lumber and building materials, tools and hardware and millwork. In order to continue growing our Pro sales, we're investing to improve the Pro experience. We're building on our strength in the MRO space by leveraging our Maintenance Supply Headquarters business, having launched a streamlined product catalog this month with brands expansion to follow later this year. And we're investing in outside selling capabilities as well as improving job site delivery options. We continue to execute on our strategic priorities, including enhancing our digital presence. We drove comp growth of 20% on Lowes.com in the quarter, which now represents approximately 5% of sales. We'll continue to upgrade our online shopping experience with enhanced assortment informed by digital line reviews and optimized search…

Marshall Croom

Chief Financial Officer

Thanks, Mike, and good morning, everyone. During the quarter, we adopted the new revenue recognition accounting standard, ASU 2014-09. As a result, we reclassified certain items within operating income, the most significant of which was the reclassification of the profit-sharing income associated with our proprietary credit program from SG&A to sales. The adoption of this standard had no impact on operating income and no impact on comparable sales. It was adopted on a modified retrospective basis, so the prior year has not been adjusted. Sales for the first quarter increased 3% to $17.4 billion, supported by total average ticket growth of 5.7% to $74.98. Total transaction count decreased 2.8%. Adoption of the new revenue recognition standard provided a 76 basis points benefit to sales growth. Comp sales were 0.6%, driven by an average ticket increase of 4.3%, offset by a transaction decline of 3.7%. Looking at monthly trends. Comps were 0.6% in February, 1.1% in March and 0.1% in April. As Mike indicated, prolonged unfavorable weather across geographies delayed the spring selling season and negatively impacted comp sales in the quarter by approximately 300 basis points. Gross margin for the quarter was 34.63% of sales, an increase of 23 basis points from the first quarter of last year. Adoption of the new revenue recognition standard provided a 58 basis points benefit to gross margin. As we've grown our share in appliances, gross margin has been impacted from both the mix and rate perspective. We were also lapping competitive actions taken a year ago, which were partially offset by benefits from Value Improvement as well as positive results from our pricing optimization efforts. And lastly, our transportation costs shrank and inflation negatively impacted gross margin in the quarter. SG&A for the quarter was 24.12% of sales, which deleveraged 113 basis points.…

Operator

Operator

[Operator Instructions] Our first question will come from the line of Seth Sigman with Crédit Suisse.

Seth Sigman

Analyst

Robert, best of luck to you. There's been a lot of talk in recent quarters about the opportunity to improve conversion in the store. And Mike, you discussed a number of initiatives to improve that today. As you sort of benchmark yourself versus others in the industry and other retailers, is there a way to frame the opportunity? And I guess, I'm more curious also, over time, is that something that's declined within the Lowe's store? And then we're just trying to understand the opportunity. And I guess related to that, at the core, what do you think the core issue is here? Is it in stock? Is it service? Is it assortment? Just any perspective on that, I think, would be helpful.

Richard Maltsbarger

Analyst · UBS

Sure. Absolutely, Seth. This is Richard, I'll actually take the question. To your question specifically, we have experienced a decline in close rate over the past year and we began to highlight that last year as part of our communications. And we certainly still have work to do. We've had early progress in the quarter, I'd like to talk to some of the elements that we've put into place and some of the actions that Mike and I and the rest of the leadership team have in place for the rest of the year. So first, in our call last quarter, we talked about a primary focus on associate readiness and development. Happy to say we came into the spring season the most ready for the season that we've been in recent memory, with both the associate staff and the readiness of their development under a program we call Red Vest Ready. The reality is that with the delayed spring, we didn't achieve all the benefit we expected from that early-season hiring. But thankfully, as the season has begun to spike over the past couple of weeks, we believe we've had the staff in place to take advantage, and it's helping to support the strong comps that we've experienced. The second area we're focusing on is reengineering key processes and activities, with a primary focus on being able to reallocate investments we make in nonselling labor to increase the percentage of that labor that can be on the floor serving the customer. A great example is what Mike covered with you in his earlier remarks where, during the quarter, we cross-trained approximately 17,000 associates, most of whom are nonselling associates, to be able to bring them to the floor during peak periods, such as intraday periods as well as key…

Operator

Operator

Your next question comes from the line of Seth Basham with Wedbush Securities.

Seth Basham

Analyst · Seth Basham with Wedbush Securities

My question is around the comp trends by ticket. Your ticket under $50; comp down 4.1%. Is it possible to break that out, excluding the seasonal categories, so we can get a better sense of what the underlying trend is?

Michael McDermott

Management

Yes, the most significant impact to tickets under $50 could be tied to our lawn and garden and seasonal business. Certainly, weather had an impact on that performance. That's a significant transaction driver for us. And with our concentration of about 35% of our business in the first quarter, that was the primary driver there.

Marshall Croom

Chief Financial Officer

Seth, one other point, if I could, just to add on to that is -- and we talked about the 300 basis points of pressure in the spring. A lot of it is impacting transactions as well for the seasonal items, which were spread across the lower buckets as well.

Seth Basham

Analyst · Seth Basham with Wedbush Securities

Got it. When you think about your conversion challenges, you're focusing, it seems, primarily, on converting within big-ticket categories. What do you feel about the smaller-ticket categories? Do you feel like you're well positioned there? Or are there challenges in smaller-ticket categories as well?

Michael McDermott

Management

I believe we're well positioned in smaller-ticket categories across a broad array of product categories in the business. Obviously, from a conversion perspective, we are focused on high-touch categories as we try and improve the customer experience from both inspiration all the way through to enjoyment. When I take a look at our overall value perception, our competitiveness, our product assortment, our balance of brands, I feel very good about the position we've got across the take-with categories.

Operator

Operator

Our next question will come from the line of Eric Bosshard with Cleveland Research.

Eric Bosshard

Analyst · Cleveland Research

One of the initiatives you spoke to was gross margin stabilization. I'm wondering if you could expand a little bit on what you're seeing there and what you're trying to accomplish.

Michael McDermott

Management

Yes, as Marshall highlighted, gross margin increased by 23 basis points. Revenue recognition provided 58 basis points to that benefit. Obviously, we're lapping the competitive actions we took in 2017, partially offset by continued Value Improvement activity as we work closely with our vendor partners to deliver value in the marketplace and reduce first cost. I'm really excited about the positive momentum I'm seeing, particularly around the installation of improved competitive analytics and pricing optimization tools. As we widen our visibility of the market, it gives us the ability to effectively manage the trade-offs required to both remain competitive and stabilize gross margin. And we saw a meaningful, sequential improvement in gross margin from fourth quarter to first quarter, and we'll continue that work to deliver against our commitment.

Eric Bosshard

Analyst · Cleveland Research

And then one follow-up, if I could. Robert, I'm just curious, your thoughts as you pass the baton to Marvin, what might be different or what might be the same, if you have any thoughts or perspective you could provide us on that.

Robert Niblock

Chairman

Well, certainly, Eric, we're excited to have Marvin join the team. As you know, he's an experienced retail CEO, significant experience in the home improvement industry. So I think that's very exciting for us to have him join. I called Marvin this week and spoke to him and congratulated him on the role and welcomed him back to the home improvement industry and certainly told him that I'd be available for anything I can do to assist in a smooth and orderly transition. I think Marvin will be coming in and look and see, review our strategy, look at the plans we have in place, the initiatives that we're working on in areas, as you've seen on the call today, where we outlined opportunities for improvement. And I think he'll want to dive in and be able to add his thoughts to what the team's already working on to see how we can continue to make progress and take care of -- do a better job of taking care of customers' needs.

Operator

Operator

Our next question will come from the line of Scot Ciccarelli with RBC.

Scot Ciccarelli

Analyst · RBC

I know you talked about the decline you've seen in close rates, and obviously, that's been a driver to your decline in transactions. But do you also have a feel for what's happened to your stores from a pure traffic perspective?

Michael McDermott

Management

Traffic continues to be positive for both our stores and Lowes.com. We continue to see positive yield from the start with Lowe's campaign, we're driving better awareness, great value perception, engagement and, ultimately, traffic. I think we're striking the right balance, the right allocation of digital and mass media. We're optimizing our spend and delivering targeted, personalized messages. So I think we're really connecting with the customer in a very positive macro environment. And we continue to engage customers with trusted brands, great values and promotions and a strong assortment. So a lot of things working for us on the traffic front right now.

Scot Ciccarelli

Analyst · RBC

Okay. And then hopefully, just a quickie for Marshall. On the monthly cadence you guys provided us, are there any calendar shifts we need to be aware of?

Marshall Croom

Chief Financial Officer

For us, no. We're a 4-5-4 -- on a calendar 4-5-4 basis. So for us, there wasn't any meaningful shifts in the calendar for the first quarter.

Operator

Operator

Your next question will come from the line of Simeon Gutman with Morgan Stanley.

Simeon Gutman

Analyst · Morgan Stanley

I want to talk about the guidance and the decision to hold it for the full year. I picked up from the prepared remarks, it sounds like you're going to -- you expect to make up the sales in the second quarter and it sounds like a little bit in the third. Is that the same in terms of profit flow-through? And is there any less investment that you're making in the year? Or is making the full year all predicated on just recouping some of the loss flow-through that occurred in the first quarter?

Marshall Croom

Chief Financial Officer

Simeon, yes, we are anticipating recovering the majority of the sales miss in the first quarter. So that's what we're expecting to flow through in Q2 and Q3. So that's what we factored in to maintain our guidance. So again, the only other change that we made would have been for the revenue recognition accounting standard. But we believe we've got, again, the staffing, the inventory, the efforts to really -- how are we improving our customer experience, the shop-ability of the stores, the shop-able inventory, a lot of the associate investments that we're making to make them connected and confident within the stores. So we do anticipate leaning into the investments that we laid out on the call in February for 2018 as we're looking to really ramp up our strategic investments to help our associates to better improve customer engagement. So I think some of the spend that we have across services Pro supply chain transformation efforts are just examples of what we're continuing to invest in.

Robert Niblock

Chairman

Simeon, this is Robert. Also recognize, as we get through the balance of the year, we'll start to lap some of the marketing additional [ services ] we had up from last year as well as you're already seeing some of the early signs of the gross margin stabilization work that Mike and his team are doing. And certainly, that'll continue to make progress throughout the year. So you'll see a layering effect of those items on top of the recovery of the sales that were delayed from the first quarter.

Simeon Gutman

Analyst · Morgan Stanley

Okay. So just to clarify, so no less rate of investment than what you planned. And I'm speaking to those -- the investments that were made in light of some of the tax savings. And then as far as just the improvement goes, it's cycling some things from last year as opposed to internal improvements that are beyond what you initially planned or that you're just running better than expected.

Marshall Croom

Chief Financial Officer

I think, one, we're continuing to lean into the investments as planned for the year. Again, to Robert's point, there are certain things, competitive actions, the amp up in advertising, certain things that we ramped up beginning last year that we'll lap. But with some of the efforts under way, right now, I would just say that we're encouraged; but more to come as we get traction on some of the tests and the pilots that we've got underway. So we're comfortable with our guidance as is.

Simeon Gutman

Analyst · Morgan Stanley

Okay. And maybe my follow-up. Any product categories that are maybe less weather sensitive where you outperformed or underperformed that are worth calling out?

Michael McDermott

Management

Yes. I would tell you that, Simeon, we continue to feel very good about our appliance business. Obviously, continued double-digit growth in that category. We're running something like 3x better than the industry and continuing to take share. I think we've got the best-in-class assortment and experience for our customers there. I also see some great, great progress in some Pro-related categories. Rough plumbing and electrical, for example. We continue to grow share. The water heater program with the new A. O. Smith brand continuing to gain momentum. Saw double-digit comp in electrical cable, thinking about a commodity that Pros would leverage as they do their work for customers. And expanded penetration with the plumbing and electrical Pro. Lumber and building materials, continued Pro growth there. Storm-related recovery demand and inflation is supporting some favorability in that space. And then positive improvement above the average in tools and hardware, the Pro being the biggest driver of that. So you start to hear the theme that the actions and investments that we're taking, and our associate engagement with the Pro is paying off. Key brands like Dewalt, Marshalltown, Norton abrasives, the recent launch of [ estoine ] striking tools, we really feel good that the double-digit comps in subcategories like tool storage and mechanics tools will continue to complement the launch of CRAFTSMAN. So they are the categories I'm feeling pretty good about and continuing to see great progress with our Pro customer base.

Operator

Operator

Our next question will come from the line of Michael Lasser with UBS.

Michael Lasser

Analyst · UBS

Best of luck, Robert. So if we allocate the 300 basis points of comp drag that you called out due to the weather all to your traffic, with your traffic down closer to, call it, 0.7%, you have a pretty easy comparison this quarter. So the 2-year traffic trend was noticeably degraded even on that basis, down 2.2% or so. Why would've the traffic gotten that much worse even adjusting for the weather? Was it -- was there more disruption this quarter? You would think that after a lot of focus you put on traffic and conversion, it would have gotten a little bit better.

Marshall Croom

Chief Financial Officer

Yes. When you think of the 300 basis points impact from weather impacting lawn and garden, our seasonal categories, that's really what we were seeing is just reduced transactions in those categories. So again, positive comps in our indoor categories. So that's how we think about the 300 basis points impact. I think, as Richard highlighted, it's not just all weather. Just continued focus on opportunities within conversion. And again, highlighting the number of factors, the 5 points that Richard laid out, talked about associate readiness, et cetera, with the opportunities we have with execution within the stores.

Michael Lasser

Analyst · UBS

Outside of the weather, did conversion get worse this quarter from where it has been?

Richard Maltsbarger

Analyst · UBS

No, Michael. Outside of the weather, the pattern that we saw in the conversion challenges of last year has stabilized in the Q1 period. And now the intensity of focus is on working our way back to improvement.

Michael Lasser

Analyst · UBS

And then my follow-up question is -- yes, go ahead. Sorry.

Robert Niblock

Chairman

Michael, this is Robert. Just keep in mind, when we look at the 300 basis points drag, I also think about what we talked about, the strong seasonal business we've built. 35% in first quarter of our sales, 40% in the second quarter. So it does kind of have a disproportionate effect, given how tough the weather was this quarter.

Michael Lasser

Analyst · UBS

And then thinking about the double-digit comps that you've seen thus far in May, is that all traffic related? Are you seeing conversion already improve? And then you talked about it extending through the third quarter. So what makes you believe it's going to be all the way through the third quarter, given that you've already seen double-digit comp trend, May quarter-to-date?

Marshall Croom

Chief Financial Officer

Michael, what we're seeing is balanced transactions and ticket through the first couple weeks of May. We take a look at our promotional alignment, our product assortment, the momentum that we've got in the business, we feel good that we'll recover a majority of that seasonal business loss as well as expand growth in indoor categories throughout second, third and fourth quarters. So a lot of optimism for us with the way the business is unfolding here in May.

Operator

Operator

Our next question comes from the line of Greg Melich with MoffettNathanson.

Gregory Melich

Analyst · Greg Melich with MoffettNathanson

Just to maybe dig a little deeper on Pro and then make sure I've got the guidance right. It sounds like, given the categories and what you described, Mike, the Pro is probably up to 35% of sales in the quarter. Is that right? And if you think of what's working there, what do you think you're going to lean into to sort of drive that for the rest of the year? And then Marshall, I had a question on the guidance, a follow-up.

Richard Maltsbarger

Analyst · Greg Melich with MoffettNathanson

Okay. So I will say there, Greg, that we have had strong performance with the Pro but not yet ready to go beyond our 30% penetration number.

Gregory Melich

Analyst · Greg Melich with MoffettNathanson

Okay. So we'll stick with that. And then make sure I get the math right on this. And Robert, thanks for all the help over the years, and also please enjoy your retirement. I think it's important to say that here. The guidance now, given the shift in accounting, if EBIT dollars were down 6% in the first quarter but will still be up a little bit if I take the midpoint of your guidance for the year, is it fair to assume that EBIT dollars will be positive the last 3 quarters of the year? Or do you think it's really more of a back half, just given the way the cadence is flowing through, Marshall?

Marshall Croom

Chief Financial Officer

Thanks, Greg. Again, we're looking to recover, again, the majority of the sales through that. Obviously, we'll have a flow-through impact so that's going to play out over Q2 and 3, that we have that as a recovery opportunity in the year. So that's how we were thinking about how we would recover sales and EBIT.

Gregory Melich

Analyst · Greg Melich with MoffettNathanson

So the EBIT dollars, just to focus on that, given the accounting change, that will flow through, it sounds like, whenever the sales come. And if it's the second quarter, it's the second quarter. But if it ends up being more the third, it will be then?

Marshall Croom

Chief Financial Officer

Correct. And again, the accounting change does not impact comp sales or operating income.

Operator

Operator

Our next question will come from the line of Elizabeth Suzuki with Bank of America Merrill Lynch.

Elizabeth Lane

Analyst · Bank of America Merrill Lynch

You mentioned that storm-related activity helped lumber. Can you call out any particular hurricane-related benefits or quantify that in any way?

Marshall Croom

Chief Financial Officer

Yes, Elizabeth. It was about 100 basis points of benefit in the quarter from hurricane-related activity from what we experienced last year. Again, that was a step change from Q4 to Q1, I think, the benefit that we realized, and we expect that to step down again in Q2 and really would kind of dissipate over the back half of the year.

Elizabeth Lane

Analyst · Bank of America Merrill Lynch

Okay, that's really helpful. And can you just talk a little bit more about the categories that didn't have positive comps outside of sales in outdoor living and lawn and garden? So presumably, kitchen and flooring were probably comping negative. Can you just talk about what's going on in those categories?

Michael McDermott

Management

Sure, Elizabeth. Paint, I think, had a significant weather impact. If you think about exterior stains and exterior paint in the first quarter, weather certainty hurt us there. When you think about flooring and kitchen, as Richard highlighted, we got a lot of work under way to improve our conversion rate in those categories, not just through the selling experience, but also managing our installer base and reducing time in phase from the moment a customer makes a selection until the moment they receive an install. So they are the areas of most significant focus, and kitchens and flooring certainly had been impacted as high-touch categories.

Operator

Operator

Our next question comes from the line of Chuck Grom with Gordon Haskett.

Charles Grom

Analyst · Chuck Grom with Gordon Haskett

Just to clarify on your guidance that the change in the gross margin view for the year, I think you said up 60 basis points. That's entirely due to the rev rec change?

Marshall Croom

Chief Financial Officer

Correct. In the first quarter, it was 58 basis points. So we were guiding to flat gross margin before the adoption of the revenue recognition standard. So yes.

Charles Grom

Analyst · Chuck Grom with Gordon Haskett

Okay. And then just as a follow-up to that. I think you said, when you provided the guidance earlier in the year, that you expected the front half to be lower and the second half to be better. Is that still the case? I presume it does.

Marshall Croom

Chief Financial Officer

Yes, that's still primarily the case. Again, lapping some of the actions that we took in kind of Qs 2 and 3 last year, in addition to improving stabilizing gross margin. And again, a good step change from Q4 to Q1. So again, more pressure on gross margin ex the revenue recognition standard, more pressure in the first half than back half, again, as we lap some of those actions.

Charles Grom

Analyst · Chuck Grom with Gordon Haskett

Okay. And you guys are not going to restate last year, did you say that earlier?

Marshall Croom

Chief Financial Officer

We adopted the modified retrospective methods, so that does not require you to restate that, highlighting the impact and basis points on sales, gross margin and SG&A.

Charles Grom

Analyst · Chuck Grom with Gordon Haskett

Yes, okay. And then I think you touched on this a little bit earlier, but can you update us on the progress you've made with your product portfolio analysis in terms of [ elastic ] benefits that you've seen so far?

Michael McDermott

Management

So we continue to see positive improvement as it relates to moving more revenue under management of our new pricing optimization tools. So as I mentioned on prior calls, it does take time to code models to that strategic approach. And as we move those -- more and more of that revenue under management, we are optimistic about the results we're seeing and the benefits it's having to our gross margin.

Operator

Operator

Your next question comes from the line of Daniel Binder with Jefferies.

Daniel Binder

Analyst · Daniel Binder with Jefferies

I was wondering if you could just talk a little bit about the growth on Lowes.com. Looks like it was a bit slower than where we were last year. Just to get your thoughts on that and what you think the key drivers are to accelerate it.

Michael McDermott

Management

Yes, this is Mike again. Look, we had another strong quarter with our digital properties, delivering a 20% comp. We continue to build out our capabilities to support the overall omnichannel experience. So remember, Lowes.com is not just about the business we do online but integrating those interactions for our customers throughout their home improvement journey. We saw traffic conversion and comps all continue to improve as we elevated our targeted marketing efforts to continue to drive traffic, optimizing our assortment through digital line reviews and certainly remain competitive from a pricing perspective, improving conversions. So as we get better usability, faster site speed, intuitive navigation with investments in new search capabilities, improved checkout that we've got planned for this year, expanded assortment, I think our dot-com business will continue to grow, and our digital capabilities will enhance the omnichannel experience. So we're in a good place.

Marshall Croom

Chief Financial Officer

And Dan, this is Marshall. I'll just add to that. When we had the question about continued investment, digital platform and capabilities is certainly something that we continue to lean into and invest. We've got a new Chief Digital Officer onboard, who's been here about 4 months, Vikram Singh. So he's digging into our platform, and so we're looking forward to leaning into expanding our capabilities on that front. And we comped 27% on online last year, so 20% is on top of that. And our sales penetration is now about 5% of sales from an online standpoint. So certainly, it's part of a key element to our omnichannel strategy.

Daniel Binder

Analyst · Daniel Binder with Jefferies

And then as a follow-up. Adjusting for any weather impact there may have been on the Pro growth sales -- Pro sales growth, I should say, would you generally describe that growth rate as stable, accelerating, decelerating? I know it's above average, but just kind of trying to understand trend, if it's getting better or similar to where we've been.

Marshall Croom

Chief Financial Officer

Daniel, it's a relatively similar pattern, and continued strong. We do believe, based off all the tracking that we have in the marketplace, that we continue to take share in that space.

Operator

Operator

Our final question will come from the line of Matt Fassler with Goldman Sachs.

Matthew Fassler

Analyst · Goldman Sachs

Robert, all the best to you after all these many years. I'm going to start by talking briefly about February. So February did not seem to be a weather callout in terms of the impact the way March and April were. The February monthly number on a 1-year basis and 2-year basis still represent a bit of a step-down from where we've been. So was it really the last 2 months of the quarter that were light? Or was the first month difficult as well?

Marshall Croom

Chief Financial Officer

Yes. I would just say that the bigger crunch that we had were March and April from a sales and transaction impact.

Robert Niblock

Chairman

Yes, if you look at certainly the volume, as you know, Matt, the business grows dramatically between February and by the time we get to the end of the quarter. So the impact from those higher-volume weeks is much more significant than it would be in a month like February.

Matthew Fassler

Analyst · Goldman Sachs

Got you. Second question relates to expenses. You actually came in a bit below the number from a dollar perspective adjusted for the accounting changes and all that, so below our forecast there. And I know that you held on to the labor investment that you had made, the seasonal labor investment. Were there any other expenses that were deferred or shifted into later in the year? I know you gave a new operating margin guidance for the remainder of the year, but as we think about whether that SG&A cadence needs to be taken up a bit as the year progresses.

Marshall Croom

Chief Financial Officer

No, we actually were pretty pleased with our results in the first quarter. So we had some productivity efforts that helped provide and offset even with the investment in labor. So we'll continue to keep that as a focus as we lean into the year. We're also -- we have productivity efforts on that front. And so while we have that as a focus, we're also keenly focused on sales productivity opportunities as we move forward.

Matthew Fassler

Analyst · Goldman Sachs

And then finally, a bit more strategically, you talked about pricing analytics and your desire to roll them out as the year goes on and the impact that you hope that has for gross margin. What's your best sense today from your consumer surveys as to your price impression? And how responsive consumers are when you've been promotional and the elasticity that has emerged from that -- from those efforts?

Michael McDermott

Management

Matt, we look at value perception pretty regularly. And our value perception metrics continued to be consistent with where they've been since we took the competitive actions in the second quarter of 2017. We remain competitive. We see a rational environment right now as it relates to the competitive pricing front. We've got a wider view into more competitors with these new tools. And I really feel good about our position on the competitive front. So priority one is be competitive and deliver great value to our customers, and by doing that, we've got to make the right trade-offs to maintain gross margin. So that's our focus. And what we've seen so far are positive results.

Robert Niblock

Chairman

Thanks. And as always, thanks for your continued interest in Lowe's. We look forward to speaking with you again when we report our second quarter 2018 results on Wednesday, August 22. Have a great day.

Operator

Operator

Ladies and gentlemen, this concludes today's conference. Thank you all for joining, and you may now disconnect.