Rick Damron
Analyst · Greg Melich with Evercore ISI
Thanks, Robert, and good morning, everyone. We executed well in the first quarter, growing both average ticket and transactions. In addition to our successful Spring Black Friday events, we grow traffic through compelling offers designed to take advantage of early spring project demand, leveraging enhanced digital capabilities and improved marketing speed and flexibility to reach the spring customer earlier in the season. And as Robert shared with you, we delivered positive comps across all regions and product categories, as we continue to capitalize on a favorable macro backdrop and consumers' increasing desire to invest in their homes. These favorable trends in home improvement, coupled with our compelling product offering and strength in omni-channel retailing, contribute to a particularly strong performance in categories such as lumber and building materials, millwork, paint, lawn and garden and tools and hardware. We achieved double-digit comps in lumber and building materials, driven by a continued surge in outdoor construction projects coupled with stronger demand from the Pro customer. Millwork also benefited from this dynamic as outdoor projects drove strong performance in windows and doors. And as customers look to improve and enjoy their outdoor living space, the outdoor living experience we introduced in 2014 continued to pay dividends, deliver high single-digit comps in patio and outdoor fashions for yet another year. We also continue to see robust attachment of accessories as the showroom feel and created style help customers envision and create their outdoor space. Our targeted offers, in advance, designed to capitalize on early spring drove demand high single-digit comps in lawn and garden category with particular strength in garden pipelines, live goods, soil and mulch. Our landscape lighting experience was also a success, helping customers visualize their outdoor living -- lighting projects and making selection and installation easy, while offering innovative technologies like LED. This project strip extended to inside the home as well as we also strong -- saw strong performance in interior project categories.
Within fashion fixtures, we leveraged our customer experience design capabilities to optimize our recent lighting resets, showcasing an expanded collection of lighting styles, finishes and brands available both in-store and online, including the introduction of Kichler and Koesell [ph] lighting, both Home Channel exclusives. Along with Progress Lighting, we now offer the top 3 lighting brands in the industry, providing our customers with an exceptional array of options and styles. We combined our extended product offering with a simplified presentation, designs with the needs of the customer in mind, grouping lighting fixtures by style and collection to provide a cohesive decorating solution and simplify selection. Customers have responded well, driving double-digit comps in interior decor lighting and chandeliers. And we're now extending this approach to ceiling trends to leverage our relationship with Hunter Fans as well as our private-label brand and sourcing capabilities. We saw mid-single-digit comps in appliances, flooring and kitchens, further demonstrating the consumers' continued willingness to engage in interior projects. Paint performed above the company average, driven by strength in both interior and exterior projects. Our paint lineup, which showcases Valspar, Sherwin-Williams and PPG/Olympic, provides customers with a full suite of top brands they trust for the paint projects. Tools and hardware also benefited from the increased project activity from both DIY and Pro customers. We were able to capitalize on this demand by improving our tool brand assortment with exclusives like Hitachi and Bostitch, the #1 and #2 brands in pneumatics and the extension of brands like Bon [ph] along with our extensive private-label line of Kobalt tools. Whether working on indoor or outdoor projects, our omni-channel capabilities help customers achieve great results. Customers can engage with our associates in-store for expert advice, our content on lowe's.com for inspiration, our contact center for ongoing support, or our project specialists who work with them in their homes. On lowes.com, we have upgraded our online shopping experience with enhanced product content and search functionality, improved additional tools such as 360-degree product views, improved video content and the continued expansion of click-to-check capabilities to better support the customers' digital experience. As a result, we continue to see positive customer response and very strong growth in our online channel. Our exterior and interior project specialists, dealing with customers in their homes to design, plan and complete their home improvement projects, represent another critical element of our omni-channel strategy. Our exterior project specialists are available across all of U.S. home improvement stores, and we're expanding our interior project specialist program reaching all U.S. stores by the end of this year. Our in-home sales program continues to outperform with above-average comp growth again this quarter. Our expertise in project inspiration, project design and project execution are setting us apart as the project authority in home improvement at a time when the consumer continues to demonstrate a willingness to take on home improvement projects.
We continue to strengthen our Pro business, driving comps well above the company average by further advancing our product and service offering to better serve the Pro customer. Beyond improvements in our tools offering, we have also strengthened our portfolio of Pro focus brands with the addition of GAF roofing, Owens Corning insulation, LENOX HVAC and Masonite entry and their interior doors. We continue to play feedback from Pro customers, our outside sales team and store employees, while working closely with our field-based merchandising managers to identify local market opportunities and brands to further optimize our offering for the Pro. We have also advanced our omni-channel resources for the Pro. We continue to utilize feedback from our Pro customers and Pro services team to enhance the features and functionality of our LowesForPros.com site that we relaunched last year, making it easy for Pros to manage multiple properties and quickly purchase items nationwide. Thus far, we have been pleased with the program rollout given the positive customer response and early results, which have exceeded our expectations. Another critical element of our omni-channel offering for the Pro customer is our account executive Pro services or AEPs. AEPs work with larger regional customers to help them order and replenish products across multiple geographies and locations. Our AEPs are a key component of our strategy to grow our business with larger Pro customers. We currently have over 180 Pro outside representatives in the field and have experienced great success with the program with continued strong growth in AEP comp sales. Building on this success, we will continue to grow the program, adding additional AEPs to continue capturing market opportunity with large Pro customers. We are also reaching out to the Pros through targeted marketing and special events such as credit events, bonus days and Spring Pro Appreciation days to drive awareness and generate new business. We have been pleased with these results in driving both incremental purchases with existing Pro customers and building relationships with new customers. Our work to strengthen our portfolio of brands as well as expand our omni-channel offering through our growing Pro services team and our relaunch of LowesForPros.com are part of our broader commitment to build on a strong foundation with the Pro. This foundation includes dedicated service in our stores, inventory depth aligned with the needs of the Pro, including a 5% off everyday loyalty program for Pros using Lowe's proprietary credit as well as reduced delivery rates. In addition to our efforts to drive top line growth, we continue to focus on driving productivity and profitability. For the quarter, gross margin contracted as strong performance in lower margin category, such as lumber and building materials, led to a negative mix impact. And while we plan targeted promotions to capitalize on strong spring demand, the participation rate in those offers exceeded our expectations, which, together with markdowns associated with reset activity, led to a negative rate impact. Our stores once again effectively managed payroll hours on very strong comp sales growth, driving payroll expense leverage. They drove this leverage while achieving continued strong customer satisfaction scores. As you can see, we had a strong first quarter. We continue to make progress on our initiatives to drive top line growth and are focused on improving productivity and profitability. We look forward to sharing further progress with you over the course of the year. Thank you for your interest in Lowe's, and I will now turn the call over to Bob.