Rick Damron
Analyst · Michael Lasser with UBS
Thanks, Robert, and good morning. I will review our first quarter performance, discuss the new programs under way to drive sales, then update you on ways we continue to learn and improve. As Robert mentioned, we finished the first quarter with negative 3.3% comps. Performance exceeded the company average in the Southeast, South Central and desert Southwest regions of the country, where temperatures and rainfall were close to normal. On the other hand, performance lagged the company average by over 200 basis points in the Northeast and North Central regions of the country, where colder and winter conditions prevailed. Looking at a detailed analysis of our indoor and outdoor performance, specifically characterized by hundreds of product groups as indoor or outdoor, comp store performance of our outdoor categories were essentially flat, while our outdoor categories declined 9% for the quarter and 21% over the last 5 weeks of the quarter. Some categories actually benefited from wet weather. For instance, rough plumbing performance benefited from strong sales of pumps and tanks and air filters. There were some additional factors affecting category performance in the quarter. On the positive side, cabinets and countertops performed well, driven by strong performance of our special-order kitchen cabinets. Inflation drove high single-digit comps in rough electrical and helped paint to comp positively, overcoming slow sales of exterior stains, sealers and applicators. On the negative side, Millwork was impacted by the pull-forward of sales into 2010 from expiring energy tax credits. Further, as expected, appliances were unable to overcome a very difficult comparison to the last year's Cash for Appliances program but achieved a 2-year comp of roughly 9%. Installed sales generated low-single-digit comps driven by strong promotions in special-order kitchen cabinets, improve special-order lead times in appliances and customers' continued enthusiastic response to STAINMASTER Carpet. Not surprisingly, our comp store performance was driven by April transactions, not ticket. Comparable store average ticket was essentially flat and was flat to positive in 12 of 21 domestic regions even though we were comping against the favorable impact to ticket of last year's Cash for Appliances program. On the other hand, comp transactions decreased 3.4% year-over-year, increasing in February, declining low single-digit in March and declining high single-digit in April. The weakest April transaction comps occurred within the Northeast and North Central areas of the country. Our ending first quarter inventory is 2.4% lower than first quarter of 2010, which, as a reminder, ended 9.8% higher than the first quarter of 2009. Last year, we attributed our higher inventory to optimistic purchases of appliances and flooring. So if our inventory is lower than last year, we had the right inventory to meet customer demand in the second quarter. Further, even though our first quarter sales of seasonal products struggled, we have confidence in our ability to sell through these inventories in the second quarter and avoid significant markdowns. As expected, with negative comp performance, our expenses deleveraged. Bob will share more details regarding our overall expense performance, but I'd like to point that we're able to partially offset other expense deleverage through operating salaries leverage while maintaining our strong customer service scores. Although we hired aggressively for our weekend teams, we adjusted hiring of seasonal and temporary employees to forecasted sales trends. Now I'd like to discuss a few programs we undertook during the first quarter to close more sales and build ticket. As mentioned on last quarter's call, we streamlined the store management structure and implemented weekend teams to provide more customer-facing hours on the weekends. And we adjusted our media mix to obtain better efficiency from each advertising dollar. So I'd like to share with you some more details about these programs. First, we are pleased with the initial results of our weekend teams, who provide additional customer-facing hours from Friday through Sunday. We have filled more than 90% of our weekend positions. Unlike our seasonal hires, our weekend teams will remain in place throughout the year. These teams have increased our weekend-to-date total selling hours by 150 basis points. One indication of the effectiveness of this program is that our first quarter growth of comparable store sales and transactions on weekends were over 140 basis points higher than for weekdays. Additionally, we have received positive feedback from our stores that the weekend teams are enhancing the customer experience and providing the staffing flexibility needed to support weekend traffic and sales. Next we realigned our media spend, placing more emphasis in online media, the same media that more of our customers are moving to. Online media is also much more efficient as we can dramatically increase our media impressions per dollar versus print. Additionally, we shifted away from local to national radio, where, once again, we can gain more impressions per dollar spent. We also rolled out 3 programs that were not discussed on our fourth quarter call. First, we entered into a Gift Card Mall program with Blackhawk. Blackhawk manages over 85% of the Gift Card Mall distribution in the U.S., and we now have our cards available for purchase in grocery stores and other high-volume retail channels, which will significantly increase our total gift card sales. In addition, Gift Card Malls will be in all of our stores beginning late in the second half of the year. Second, we introduced a tax refund card at the beginning of the first quarter. This promotion coincided with the timing of many customers' tax refunds, as cards were purchased from February 8 through March 14. On March 18, 10% of the original purchase amount was added to the card. We wanted to give customers another reason to make their initial purchases at Lowe's and then return for additional purchases. Customers and stores responded positively to these cards. However, we found that many of the cards were used on purchases that customers had already planned to make at Lowe's, so the incremental sales from this program were not as significant as we had planned. Third, we launched a program at the end of April that provides Lowe's consumer credit cardholders with 5% off every day. For purchases above $299, we continue to offer cardholders the option of no interest financing instead of the 5% discount. You might wonder why we did this. Over the past year, we have experienced declines in our proprietary credit penetration, the result of regulatory changes that preclude companies from offering no-payment promotions. Those regulatory changes dramatically reduced the value proposition of our proprietary card. Since our proprietary credit programs provide a lower cost of tender, we evaluated a number of options to drive customers back to this program. We had used credit promotions ranging from our everyday 6-month 0% interest offer to periodic use of 12-month and 18-month 0% interest offers for key promotional periods. And last fall, given consumer's increasing focus on maintenance projects, we tested percent-off programs to determine whether we could drive greater proportion of smaller-ticket purchases. After evaluating our test, we concluded that a combination offer would enhance the card's value to customers by giving them another choice to make their purchases even more affordable every day. Now I'd like to discuss with you a few ways in which our organization continues to learn and improve. We have previously discussed our efforts to go local with our pricing using Base Price Optimization and patch area expansion and in market assorting, using Integrated Planning and Execution, or IP&E. We have fully implemented Base Price Optimization and patch area expansion; and IP&E is being rolled out across all of our merchandise categories this year, with the benefits coming in 2012 and beyond. But there is another near-term effort to go local. I believe we have an opportunity to unleash more the creativity and market-specific knowledge of our store personnel. During our rapid growth over the past decade, we needed more of a command-and-control approach to ensure our new stores represented the Lowe's brand. As our growth has slowed, the tenure of our store managers and associates has increased, giving them greater experience and knowledge to make their stores better to serve their specific markets. We will always have a centralized approach to ensuring consistent standards for merchandising, store environment and customer service. But I know we can maintain our high standards while also giving more latitude to our store teams to creatively address local market needs. I call this flexibility within the framework. Since assuming my role, I often blog within our business portal community, which is accessible for the entire Lowe's organization. I encourage our store employees to share examples of what they have done within their own stores to better serve customers and to drive sales. For instance, we recently introduced a new paint tray coated with Teflon. While priced higher than a traditional tray, it makes clean-up easier and is more likely to be reused, which ultimately is a better value for the customer and more environmentally friendly. But despite strong messaging on the package, customers were not able to see the value until one associate put a simple idea into action. Take one tray, pour paint in it, let it dry and leave it for customers to see how easy it is to pull the paint right out the tray without washing or scrubbing. This simple display worked so well that the employees shared the idea on our business community portal. This display is now being used across most of the company, and sales of these trays have improved. Likewise, on a larger scale, we continue to measure and improve our merchandising programs and find ways to better serve customers. One great example is our tools category. We took a category that was losing share and had lower comps and overhauled the offering by introducing a channel exclusive in PORTER-CABLE handheld power tools. We also expanded our offering of DEWALT and now offer the largest assortment in our channel. We rationalized our offering at each price point, adjusting our assortments based on significant differences in market preferences, and we offered more innovative products. Our tools category has gained unit and dollar share, and we continue to drive more sales, which has led to positive low-single-digit comps for the first quarter. We have also improved the performance of ceramic tile flooring by increasing our offering in the warmer southern states, expanding DEWALT tile assortments, bringing the samples to the floor and making take with inventory for high-volume items more readily available for purchase. Then to improve service and attachment rates, we moved grouts, mortars and sealers closer to the tile, so customers can easily access everything needed for the job. And, like tools, ceramic tile produced low-single-digit comps in the first quarter. We continue to learn and improve across all facets of our day-to-day operations, and we will continue to add company-wide tools and new processes to fulfill our promise to provide better customer experiences. Thanks for your interest in Lowe's. And I will now turn the call over to Bob Hull to review our first quarter financial results. Bob?