Steve Sather
Analyst · SunTrust. Please proceed with your question
Thanks, Larry and good afternoon everyone. We appreciate your joining us on the call today. Fourth quarter results included revenue growth of 7.2% and pro forma net income of $0.12 per share. System-wide comparable store sales decreased 1.3% during the quarter, including a 60 basis point decrease at company-operated restaurants and a 1.9% decrease at franchise restaurants. In line with what we have heard from many of our peers, comparable store sales growth slowed through the fourth quarter and the softness has persisted this year. The softness is at least partially due to the heavy rains that we have had here in Southern California this winter, the impact of which we estimate to be 1% to 1.5% thus far in the first quarter. But we are not satisfied with these results. We remain committed to enhancing our value equation, which is comprised of great food, excellent service and a warm and inviting atmosphere, all at a good price. The major focus in 2017 is to clearly communicate our differentiation from other QSR and fast causal concepts as well as to enhance convenience and loyalty. At El Pollo Loco, our differentiation starts with the food and our heritage, more specifically it starts with our authentic, signature flame-grilled, citrus-marinated chicken which is crafted by our talented grill masters in our open kitchen or as I like to call it the theater of chicken. Our grill masters, many of whom who have been with the company for 20 plus years, are the key to producing our differentiated, craveable Mexican-inspired menu, which is why we highlighted one of our best in our recent – most recent ad campaign. Pedro Lopez mastered the art of grilling our signature chicken at our original Alvarado Street location, where he dedicated himself to serving guests for the past 32 years. Stories like Pedro’s are at the heart of our new ad campaign, the Road to Authenticity, created with our new partner Vitro. The creative campaign, which we launched in January, will evolve over time to highlight our differentiated brand story, the work that goes on in preparing our food, the relative healthiness of our offerings and the authentic influence of our hometown, Los Angeles. Our focus on driving convenience and loyalty began in the fourth quarter as we rolled out our mobile ordering system, providing yet another convenient way for guests to enjoy their favorite El Pollo Loco meals. We partnered with Olo to develop the ordering system, which includes a mobile app. The app features a full array of capabilities, such as customizable ordering the full menu, multiple payment options and flexible pickup time selection. As we previously highlighted, the app is the foundation for further technology innovation that we will drive convenience and loyalty. Working with Olo, we expect to begin testing third-party delivery during the first quarter with a rollout currently planned for the second quarter. In addition, we are working with Punchh on a loyalty program, which is expected to launch in the second quarter. We believe that our technology innovations will continue to augment convenience and loyalty for our customers thus driving sales and enhancing our value proposition. On a more tactical level, we are very focused on addressing the decline in our family meal business that we experienced throughout 2016. Our analysis indicates that for many of our customers a non-price pointed 3-course family meal is not a compelling value offering. In response, we are developing a number of promotions that will deliver great value to our customers while maintaining or even improving margins. The first of these, the $20 family choice meal was promoted in January and was very successful in increasing our family meal mix. This gives us added confidence that we can continue to design promotions that deliver compelling value at attractive food costs. Turning now to development, during the fourth quarter, we opened 8 new company-operated restaurants. Additionally, franchisees opened 7 new restaurants. Subsequent to the end of the fourth quarter, we have opened an additional 5 company restaurants and franchisees have opened 3 more restaurants. We currently expect to open 15 to 20 new company-operated restaurants this year and 8 to 12 new franchise restaurants. We are now using our new development model and are excited about the enhanced analytical capability it provides to identify great sites for new company and franchise restaurants. On the franchise side, we continue to seek high-quality franchisees to develop both existing and new markets. As we have discussed, our restaurants in the Houston market are underperforming relative to our expectations. Last December, we began a test, which we implemented a number of marketing and operational initiatives at three restaurants. These initiatives were designed to communicate our concept, create a connection with consumers and build awareness by driving trial and repeat visits. While it’s still very early and sales at these restaurants remain below targeted levels, we have seen recent sales improvement and have started to implement the more successful tactics at our other restaurants in Houston. In addition, we have partnered with Ipsos to perform additional customer research in the Houston market. Recommendations from this research will help us better focus our efforts and attract customers and drive sales. Just as important as our marketing efforts is our focus on continuing to improve our operations. To this end, we’ve recently relocated several of our best operators to Texas. This will ensure that customers receive great food and service when they visit our restaurants, which is critical to driving frequency and word-of-mouth advertising. Our newest market, Dallas, now has 10 restaurants in operation, including 3 franchise restaurants. While it’s still early, the results are essentially in line with expectations. Together with our franchise partner, we expect to open an additional 4 to 6 restaurants in the Dallas-Fort Worth area this year. Lastly, I’d like to touch on our Vision prototype, which we feel better showcases our authentic brand identity in QSR+ positioning and enhances the environment part of our value equation. All 10 of our Dallas-Fort Worth locations have opened with a new design, and we have completed 4 remodels in California. Feedback has been very favorable, and we’ll continue to closely monitor the reception of the design along with the associated sales lift. We currently have plans for 4 more remodels in California during the first half of the year and additional 7 by the end of the year, including several in Las Vegas. Additionally, and while not required to do so, we have several franchisees committed to completing Vision remodels during 2017. Our team is working hard to value engineer the Vision prototype for both remodels as well as for new builds. Going forward, all new company-operated restaurants, which have not yet begun the permitting process, will open with the Vision design, including substantially all of our openings this year. With that, I would like to turn the over to Larry, who will go over our fourth quarter results and 2017 guidance in detail. Larry?