Dennis R. Glass
Analyst · the past few quarters. I'd expect, I think we would all expect, that higher account values, stronger markets, that the EGPs are higher and that all of sequel, even deck amortization should come down a bit. Maybe you could update us on where you are, how much you expect that deck amortization to be lower than it has been previously. And then within the corridor, given the strong market performance, I know you're already reasonably close to the upper end, where are you know now
Yes, I can. First, let me remind all of us that Lincoln has been -- has had about 1/5 market share for 5 -- we've been #5 for 5 years. So we've done an exceptionally good job of getting the business on our terms without reaching for market share, and we do that through price changes. If we see the market -- see our demand getting too strong, we'll change prices, as we did in May and of course, we've done consecutively over the last 24 months. Sometimes in a quarter, it's hard to have that same consistent result, in part because competitors are making sharp turns, and we, for a moment in time, might get a little bit more market share from them because they've exited the market or changed their pricing. So my point is that we've done a great job at this over 5 years. This is one quarter when things popped up a little bit. Specifically, it popped up because our -- although we made changes to the benefits on our single Living benefits product, we didn't -- we waited until June to make it -- the product changes on our joint Life products. And just perspective, typically, the joint Life runs about 1/3 of overall sales. In the second quarter, again, in part because of competitor actions, this jumped up to 54%, so drove a lot of that increase. Again, with the sales -- excuse me, with the pricing changes, we're now back to that product being at its normal 1/3 level. And just -- you may then ask the question, "What did we do?" -- we reduced the payout rates by 50 to 100 basis points for the age 65-74 bands in our joint Life product, and we restricted some other benefits. So that's sort of the big picture. As we look for the second half of the year, we don't expect to see the same volume of sales that we saw in the second quarter. And if because of competitor reactions or just generally strong demand for this product, we see sales inching up above our guidelines, we'll take additional actions. I would like to come back and say that these pricing actions that we're taking are not being taken because the products that we're selling had too low of returns. All of the business that we sold over the last 6 to 7 months are -- we continue to talk about mid-teens to upper-teens returns. Even before we made the product changes, we were getting that on this business. So the stuff that we've sold is good profitable business. It's just that, as I said in my opening remarks, in total, we like to be a business -- we like our long-guaranteed businesses, but we'd like to see it sort of become a smaller part of us over time. So that may be more than you wanted, but that's my answer to your question, okay?