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Transcript
OP
Operator
Operator
Ladies and gentlemen, thank you for standing by and welcome to the Lemonade Second Quarter 2020 Earnings Call. At this time, all participants are in a listen-only mode. After the speaker’s presentation, there will be a question-and-answer session. [Operator Instructions] Thank you. I would now like to hand the conference over to your presenters, Lemonade management team. Please go ahead.
YW
Yael Wissner-Levy
Analyst
Good morning and welcome to Lemonade’s second quarter 2020 earnings call. My name is Yael Wissner-Levy and I am the VP, Communications at Lemonade. Joining me today to discuss our results are Daniel Schreiber, CEO and Co-Founder; Shai Wininger, COO and Co-Founder; and Tim Bixby, Lemonade’s CFO. A letter to shareholders covering the company’s second quarter 2020 financial results is available on our Investor Relations website at investor.lemonade.com. Before we begin, I would like to remind you that management’s remarks on this call may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1985. Actual results may differ materially from those indicated by those forward-looking statements as a result of various important factors, including those discussed in the Risk Factors section of our Form 10-Q for the 3 months ended June 30, 2020 and other filings with the SEC. Any forward-looking statements made on this call represents our views only as of today and we undertake no obligation to update them. We will be referring to certain non-GAAP financial measures on today’s call such as adjusted EBITDA and adjusted gross profit, which we believe maybe important to investors to assess our operating performance. Reconciliations of these non-GAAP financial measures to the most directly comparable GAAP financial measures are included in our letter to shareholders. Our letter to shareholders also includes information about our key operating metrics, including a definition of each metric why each is useful to investors and how we each use to monitor and manage our business. We have also prepared a visual presentation that investors can consult and follow along with this discussion and it can be accessed at investor.lemonade.com. With that, I will turn the call over to Daniel who will begin with a few opening remarks. Daniel?
DS
Daniel Schreiber
Analyst
Thank you, Yael. Good morning. I would like to welcome our shareholders longstanding, newly minted and perspective to this inaugural earnings call of Lemonade. Since this is my first time talking to many of you, I am going to take a few minutes to provide some context for the strong second quarter results, which Tim will expand on shortly. Lemonade was founded as a new kind of insurance company, one built from scratch on an un-conflicted business model and an entirely digital substrate. We set out to replace brokers and bureaucracy, with bots and machine learning, aiming for zero paperwork and instant everything. Our hypothesis was that by placing the consumer at the center and building the policy, the technology and the business model around her, we would achieve a level of customer satisfaction unknown in the sector. Thankfully, this is largely how things played out our net promoter score standard above 70, a level of customer delight usually reserved for brands like Apple or Tesla and consumers have upgraded Lemonade to the number one position on many of their destinations where Americans review their insurance company. Perhaps that’s less surprising when you consider that the median time to buy a policy from lemonade is about 90 seconds, roughly a third of our claims are paid instantaneously. Hence, first time buyers of insurance can often save 50% by choosing Lemonade. This level of service and automation has generated very rapid growth and increasing efficiencies trends captured well in our second quarter numbers. Our top line in-force premium increased 115% year-on-year, while our adjusted gross profit grew by over 200% year-on-year. Rapid growth is always welcome. But in our case, it does double duty. In addition to boosting our top and bottom lines that generates troves of textured proprietary and highly…
SW
Shai Wininger
Analyst
Thanks, Daniel. Daniel spoke about the financial impact or lack of financial impact of the pandemic on our business. I would like to add some color from the operations perspective where I am pleased to report that things are in good shape. In early March, the entire Lemonade team started working from home. Since Lemonade is based on cloud infrastructure, our team switched to this new arrangement overnight and with no interruption to our business activities. If anything we are seeing productivity improvements across the organization and for the first time we actually launched in European country as well as a new product line from home. We have also been able to recruit and on-board new team members throughout the company. In fact, at this point, over a quarter of our teams were recruited and on-boarded remotely during the pandemic. We invested a lot of thought and effort into keeping the team engaged and happy at home. And our employee satisfaction rates, which we constantly measure, are the highest we have ever seen. Switching gears to pet insurance, as Daniel mentioned, the release of the pet health insurance line earlier this quarter is a significant milestone for the company. We have built the pet product entirely from scratch we are thinking coverages, user experience, the claims process, pricing and even the policy document itself. Our pet product offers a hassle-free digital experience with lightening fast claim payments, best-in-class customer service and a donation of leftover premium to animal-focused charities our customers choose. The new pet insurance is now available in more than 30 states with prices starting at $10 per month. As part of this new release, we have also introduced our first Lemonade bundle allowing an additional 10% savings when bundling pet insurance with one of our renters or…
TB
Tim Bixby
Analyst
Great. Thanks, Shai. I will give a bit more color on our Q2 results as well as expectations for the rest of 2020 and then we will turn to questions. We had another strong quarter of growth driven by additions of new customers as well as continued increase in premium per customer. In-force premium grew 115% as compared to the prior year to $155.1 million. This metric captures the full scope of our top line growth before the impact of reinsurance and regardless of the timing of customer acquisition during the quarter. Premium per customer increased 17% versus the prior year to $190. This increase was driven by a combination of increased value of policies over time as well as mix shift towards higher value homeowner policies. Gross earned premium in Q2 increased 121% as compared to the prior year to $35.3 million in line with the increase in in-force premium. Our gross loss ratio continued to improve as it has for many quarters and came in at 67% for Q2 as compared to 72% in the first quarter of this year and down from 82% in the second quarter of 2019. With our Q2 gross loss ratio in the 60s, I am pleased to note that we are now within our target range, an achievement we have been focused on since selling our first policy. We expect that our gross loss ratio will vary over time within this target range of between 60% and 70%. And while it is likely that our gross loss ratio may occasionally move above this average, in periods with notably severe weather for example, we expect our average gross loss ratio to remain in the 60s. In any event, due to comprehensive reinsurance, our net loss ratio and hence our unit economics, is most…
OP
Operator
Operator
Certainly. [Operator Instructions] Michael Phillips with Morgan Stanley, your line is open.
MP
Michael Phillips
Analyst
Thanks. Good morning. First question you talked about how you didn’t see much impacts from furlough stay-at-home on top line metrics, nothing that customers asked for in terms of payments and all that was good? I guess, did you see any impact on the offside was there a pause in claims activity for the first – maybe first month or so of the furlough anything on that side that impacted that 67% gross loss ratio?
DS
Daniel Schreiber
Analyst
Yes. Hey, Mike. Thanks. The quarter two is yes, but fairly modest. So, we did see some dynamics, particularly in the earlier part of the quarter as people really readjusted their behaviors and it was sort of a shock to everyone’s system. We did see things kind of quiet down pretty quickly and then it normalized a bit. So, I would say there is a modest tailwind in the loss ratio for the quarter due to the pandemic, nothing dramatic, but I would say more – slightly more favorable than unfavorable. Things are starting to normalize a bit more now. But I would expect the trends that we are seeing at the end of the quarter of Q2 to persist at a fairly stable rate for some time.
MP
Michael Phillips
Analyst
Okay, thanks. You both yourself and Dan talked about on the principal policy how it shifted up because of the mix shift and that’s kind of been happening for a while. And then Dan said, the homeowner – from renter to homeowner kind of graduation as a trend that continued unabated in the quarter. Is there anything you can give us in terms of metrics around that that we can see from you guys or talks about specifically, those numbers of the shift between renters and homeowners?
DS
Daniel Schreiber
Analyst
Yes, so we don’t give a deep breakdown of those metrics, but it obviously is something we track pretty closely internally. The themes I think that we have fared over the past couple of quarters have continued. So we are continuing to see more new customers at a pretty stable ratio come in the form of homeowners. And if you look at the premium per customer over the past several quarters continuing into Q2 and into our guidance, we expect that trend to continue. We do have some control over the homeowners’ proportion of the business, because we are somewhat more cautious as we build the book of business as we move into homeowners, but all systems are pretty much go. And so we are focused on increasing the proportion of homeowners over time. We expect that to start to look more like the market over the longer term. Today, it’s obviously skewed more to renters than to homeowners. But in the U.S., as you know, the business is the vast majority of homeowners. So over time, we will continue to move in that direction. It’s also probably worth reminding that we are seeing some increase from our existing customers regardless of whether they graduate to condo or homeowners. So our average renter, for example, pays us more in year one and year two and year three than they did when they first start. And that’s a trend we have continued to see. So I think the premium per customer will continue to grow. We don’t guide to it specifically, but we see those trends continuing. And I think you can expect to see us giving more color on that in the coming couple of quarters.
MP
Michael Phillips
Analyst
Okay, thanks. And last one and then maybe I can re-queue I guess. Maybe it’s not a fair quarter to talk about this, I am not sure [indiscernible] your answer because of what you did with pullback in the marketing spend, but you did mention that you are still getting more premium per dollar marketing spend than you had before. But we have also talked a lot about the LTV to CAC expense and how that ratio has trended up over time. Is it fair to comment on that given the pullback or is it too distorted because of the pullback in marketing spend or anything you can talk about kind of that LTV to CAC ratio and how that looked this quarter versus prior quarters?
TB
Tim Bixby
Analyst
Yes. I would think of the LTV to CAC dynamics as strong and stable and a trend that we had seen for the last few quarters is continuing improvement. And so those trends I think will continue. With regard to our spend that sort of a different dynamic. So when we noted that we pulled back a little bit in the early part of the quarter, that’s literally just spending fewer dollars, but did not really impact the unit economics. There were just fewer units and then we kind of resumed the normal spending pace as we got towards the middle or the second half of the quarter and are really back to where we originally expected to be and in most cases somewhat ahead. So, stronger marketing economics, very strong feel in terms of how we think the second half of the year is shaping up in terms of our ability to spend growth investment wisely and get the return we expect. It’s a little early to say that there – I think it’s not fair to say yet there is a dramatic shift in LTV to CAC. Those dynamics tend to evolve more gradually over time, but what we are seeing is stable and positive.
MP
Michael Phillips
Analyst
Okay. Thanks Tim. I will pause and hop back in if I can. Thanks very much.
OP
Operator
Operator
Ron Josey with JMP Securities, your line is open.
RJ
Ron Josey
Analyst
Great. Thanks for taking the question. Appreciate it. I just wanted maybe, Daniel and Tim, talk a little more about guidance, particularly with your commentary in the letter around 3Q being seasonally the strongest in the quarter. There remains unknowns around school closing and moves and whatever. However, it seems per the commentary in the guidance, nothing really materialized in April. So, can you help us unpack a little bit more your guidance as it appears a little bit lower expectations in the quarter didn’t really materialized in 2Q? And so, maybe any insights on what you are seeing in July and August and the assumptions and guidance would be helpful? Thank you.
TB
Tim Bixby
Analyst
Sure. So, two different dynamics, Q2 was really driven by us and our reaction to the high level of uncertainty that everyone is feeling, March, April, maybe early May. And so we have proactively made those decisions in terms of what we would spend and when and as things strengthen we ramped that back up. And during that period, we are pretty cautiously watching the other KPIs, what’s happening with churn, what’s happening with payments, what’s happening with the general customer behavior. And as the days and weeks went by, there was just not much changing, which is always good news in terms of how we think about deploying more dollars. And so when we laid out our thoughts and expectations for the second half of the year, the decisions that we control and as we manage, we decided to take that savings from Q2 if you want to term it as savings, money that was unspent in the early part of the quarter and invest that in the second half. Because we are seeing return, we are finding ways to deploy those dollars and its working. The uncertain part is the part we don’t control, which is the historical seasonal trend, which if you look at the past 2 years, maybe even 3 years, it’s been a pretty discrete or visible step change with Q3 higher, Q4 lower and really driven by the moving dynamic of people in the U.S. and that’s just uncertain this year. We are confident that we can deliver the numbers over the course of the year. It maybe that there is some shift among months between August, September, October versus prior years. And I think we have built in enough conservatism into our guidance such that if we see what we expect to see which is a little different versus prior years, we will be in good shape. If it’s dramatically different, then that’s something we will have to react too, but so far we are not seeing anything that’s too dramatically different than prior years. But we want to be cautious.
RJ
Ron Josey
Analyst
That’s super helpful. Thank you, Tim.
OP
Operator
Operator
Ross Sandler with Barclays, your line is open.
RS
Ross Sandler
Analyst
Hey, Tim. Just wanted to follow up on the customer acquisition conversation from a couple of questions ago. So, we have seen across the digital advertising industry that CPMs have come down pretty markedly through the COVID impact. And you guys have seen fairly dramatic improvement in your unit costs of acquiring a customer even before COVID. So, with those two dynamics in place and the increased efficiency and the fact that you are now leaning back in, in June, when do you expect the customer growth rate or the gross earned premium growth rates to ramp back up? And then related to that, the retention rate that you guys disclosed in the S-1 of around 65% or so is pretty good, but it leaves some room for improvement. So, what are the biggest drivers of churn and what are you doing to drive up that retention rate? Thank you.
TB
Tim Bixby
Analyst
Sure. Thanks for asking. So, a couple of thoughts in terms of the first question and customer ramp, our relationship in our spend and customer acquisition is pretty linear. So when we turn things up, you see it right away, it’s almost a real time in the day or in the week that you change how we invest, what channels we use, how many dollars we are putting forth. And so what we are seeing and what we are spending today, we are getting reaction to that and so that’s factored into how we see the second half playing out in terms of both customer acquisition and premium acquisition. Worth noting that while we certainly track and report the number of customers and the premium, if you had to pick one, that we think is more important, it’s really the premium. A renter customer is a great customer and we will keep them for as long as we can hopefully for a lifetime and they will gradually drive more value. But if we can acquire a customer as a homeowner, efficiently and effectively, we will do that too. And so the reason we guide to top line in terms of in-force premium and not to customers for that very reason is we and our growth team are really optimizing for premium. And sometimes, the customer count can vary a little bit, but we expect to see obviously growth in both of those. We also expect the premium per customer to continue to grow just the underlying dynamics of the trends we have seen and the continued mix shift toward homeowners. In terms of churn and I don’t know maybe Daniel can chime in a little bit, this is something obviously there is kind of long-term and short-term. Short-term, we have…
DS
Daniel Schreiber
Analyst
Thanks, Tim. Hey, Ross. Yes, just a couple of – just color points on churn. So, there is reason to believe that churn will continue to improve. So first is just the aging of our cohorts. The worst year in terms of retention across the industry, frankly, is year one. And given the growth rates that we are experiencing a very large portion of our customers are first year customers. So, a big portion of our business is from a retention perspective in the worst category. And just in terms of the aging of the cohort and indeed even within the year we see the last couple of months of churn or the first couple of months of the policy. And as you add months and years to a cohort, the retention numbers start improving pretty significantly. And beyond that, I would say that the different products that we have had very different churn dynamics as well or attention dynamics. So, renters tend to be younger consumers are more transient. They go to college, they come back, they move in with their boyfriend with a girlfriend they move back home, all those kinds of changes. And they also move from state to state and oftentimes they move into a state where we are not yet launched. So all of those reasons are just it part of the nature of the stage of life of those customers and Tim alluded earlier to the growing portion of homeowners in our book that to helps because our retention numbers among homeowners is significantly higher. As we launch more territories I have mentioned that in past but also new products like pet we are able to cater to our customers more fully. And that in addition to everything else that I spoke about militates…
OP
Operator
Operator
Ralph Schackart with William Blair, your line is open.
RS
Ralph Schackart
Analyst
Good morning. I wanted to talk about customer conversation again. The ads were much stronger than our model. But Tim, I know you are talking about some pullback in advertising. And while I know you optimize for policy just kind of wanted to understand that dynamic. Maybe some perspective the drivers of customer in the quarter when indicated supply throughout the quarter, maybe some trends postcode on the customer side?
TB
Tim Bixby
Analyst
Sure. So, there is a couple of different levers we are pulling and then there’s different dynamics, it all kind of comes together and looks a little simplistic when you just look at the number of customers added in the quarter. And so if I pull those apart a little bit, I would think about timing trends, product trends, and spending trends. So from a timing perspective, I think we have kind of covered that we, end of March, early April, April sat down and said, we really don’t know what Q2 looks like, in the world, certainly, and to some extent, Lemonade. And so we were just very cautious. We didn’t go to zero, you would never want to kind of cut growth spin to zero, because this takes quite a while to ramp anything back up, but we paired back fairly significantly and got with more data. From a mix perspective, we tend to optimize – just period we tend to optimize. And so some days, some campaigns, things are stronger with higher return on renters. And some days, it’s homeowners and some channels are particularly suited to one or the other. And so there tends to be an ebb and flow overall, if you looked at say a week or a month, we see a relatively consistent proportion of the business that’s homeowners, but that kind of hides what’s going on under the covers, which is we have got a lot of states to play with. You got a lot of campaigns to play with. And you have got a growth team that really spends 24 hours a day thinking about how to maximize the return on those dollars. And it is working, if you look at a year ago versus today more than twice as many…
RS
Ralph Schackart
Analyst
That’s helpful, Tim. Maybe one more, you talked about how the business emerges stronger coming out of the pandemic, just maybe some perspective on how it emerges stronger, a little bit more color there and perhaps the long-term impact to the business? Thank you.
TB
Tim Bixby
Analyst
Yes, it’s interesting. So we are seeing what a lot of tech or digital companies are seeing which is seeing in terms of we saw or amplified or accelerated, or, another way to put it is, changes we expect to have happen over a year or two are happening over a month or two. We are seeing the same and we are feeling the same folks who want to at the age of 20 or 30 go sit down in an insurance agents office, were dwindling before the pandemic and certainly during the pandemic that’s gone to probably close to zero in many cases, these trends are probably not ever going to go back to where they were. And so we are – while we are not taking it as a given, we expect this acceleration to continue. And so really if you like wheelhouse, we were – we have the entire company, able to work-from-home before the pandemic, we didn’t do it too frequently, although probably each person had done it from time to time. Departments have tested it. So, really within a few days of work-from-home, it was just business as usual. We were able to launch an entire new European country in April with 100% remote folks with terrific results, zero customer awareness, but anything is different than would otherwise have been, we are thinking carefully about how we deploy employees, and where offices are and all those that other companies are thinking about what we really feel we have pretty dramatic degrees of freedom based on how the company was built, one system from a digital substrate designed to do just this. We didn’t know how to say a pandemic with income, accelerate all this stuff, but the business was really designed for this question.
RS
Ralph Schackart
Analyst
Great. That’s helpful. Thanks, Tim.
OP
Operator
Operator
Our next question comes from the line of Jason Frank with OpCo. Your line is open.
JH
Jason Helfstein
Analyst · OpCo. Your line is open.
Hi, it’s Jason Helfstein. I should not have spelled my last name to the operator. So, two questions. Maybe talk a bit more about the outlook for the third quarter and the back half. Just given the second quarter beat versus your expectations, did you see any pull forward into the second quarter that maybe – that you are then kind of compensating for in the outlook? And then the main question that we get from clients is just the concept around bundling given how important it generally is for the industry. And mostly people focused on the importance of automotive insurance bundling. Clearly you have targeted a more millennial customer. I think automotive ownership generally is lower amongst that group and we can think about what the secular trends are for automotive ownership. So, just talk broadly how you’re thinking about bundling. Obviously you are launching pet. If things like auto are important, how do you check that box? Are you thinking about maybe partnering with auto insurance companies or is that just something you may have to launch on your own over time. Thank you.
TB
Tim Bixby
Analyst · OpCo. Your line is open.
Sure. So I will pick the first one. And then maybe, Daniel, have any thoughts on sort of the overall product strategy? Maybe take that one second. So from a pull forward question the way you phrased it interesting when we kind of thought that through and what are we doing? Are we getting customers in advance that we would have gotten otherwise? The way we kind of thought about it is number one, obviously just great results and good returns and ramping up spend was working. So that was step one. Step two is we had always planned and expected that things would return to a more normalized growth pattern in 2021 and beyond, regardless of kind of where we are now in the pandemic. And so we have ambitious goals and expectations for 2021 and beyond. And so, I think our increase in spend and our increase in our expectations for our in-force premium for the second half is really just setting us up for a higher basic foundation going into 2021. So rather than I would think of it less, as, our Q3 approach our Q4 approach or Q1 approach and more of a long term growth approach, and we can power through the, a little bit of uncertainty on seasonality. And we are expecting and planning that Q4 can be strong now can it be as strong as Q3? I think it’s possible. Historically, it’s been a lighter quarter than Q3, but we are ready and built into our expectations, our guidance and ability to invest more. And we will obviously continue to manage and monitor that. But we are thinking, I think more about 2021 at this point, and launching with a great foundation and we are worried as much about, what’s happening in August or September.
DS
Daniel Schreiber
Analyst · OpCo. Your line is open.
And just a couple of thoughts about the bundling question so, we do think about our customers as being rather unusual in the insurance landscape, so we attract customers, surprisingly young, that 90% of our customers, as best we can tell, are joining us for the time that they’ve never been to another insurance company. So rather than playing the I switched and I saved game, upon which the entire industry is really predicated, we find ourselves playing a different sport where we are acquiring customers before the traditional insurance companies have got to them and typically at a time that they don’t particularly want them because total premiums are relatively modest earlier in life. And then as we delight them and continue to get kind of number one ratings in terms of comparison sites, or NPS in the 70s and 80s. We hope to retain them for life as they go through predictable lifecycle events and car insurance or buying a car would certainly be one of those in the fullness of time. But it is important for me to stress kind of the underlying the core element of our philosophy of acquiring customers over time that we are competing with non consumption, delighting them and then growing with them. And as somebody said, to me, when I kind of analyze our business, said to me you are finding LeBron James in eighth grade. So, it’s that kind of a dynamic of competing a non consumption acquiring fabulous customers and then growing with them. And our step towards pet insurance, which we launched a few weeks ago is part of exactly that majority of our customers are pet parents. This is a woefully under addressed market. The premiums for pet insurance are very substantial equivalent to condo insurance pretty…
JH
Jason Helfstein
Analyst · OpCo. Your line is open.
Thank you.
OP
Operator
Operator
Heath Terry with Goldman Sachs, your line is open.
HT
Heath Terry
Analyst
Great, thank you. I just wanted to dig in a little bit more in a couple of areas. On the homeowners’ graduation that you’ve talked about, I’m curious if you can even just sort of qualify for us a little bit more how much of the growth in homeowners you’re seeing or companies coming from existing rental customers graduating, as we’ve talked about, versus completely new homeowners being attracted to the platform by the marketing work that you’re doing? And then one of the big narratives around the last quarter and just the environment is this migration of younger urban single people – professionals back to their suburban homes with their parents as part of this. That certainly didn’t seem to show up in your numbers. And I’m just curious what part of that narrative you might think might be wrong. And then a couple other follow-up questions as well.
TB
Tim Bixby
Analyst
Sure. So a couple of thoughts there and jump in Daniel if you like, in terms of the proportion of homeowner acquisition, the – we are seeing a continue trend. So historically, most recent quarters, the majority of homeowners that we are adding are new customers that were going out and acquiring direct new adds. But we have had a consistent theme of existing renters either buying a condo or buying a home and moving up, but the majority are still direct acquisition. And the one direct, obviously, we manage them and direct proactively and the other tends to be interested in by life events. Interestingly enough, I think there could be as much in the current environment pandemic driven, that could cause there to be more relocation or more home ownership or more decisions made about where people live and their long-term commitment to those places. It’s a little early and the data is very light to be able to say that for sure. But that is something where we could actually see more of those decisions that drive graduation being made as opposed to less. So I think part of what you are not seeing in Q2 is that, for everybody who moves home, somebody’s moving elsewhere to a new location because they are tired of the city and they are renting a new apartment on their own and that may require insurance. So I think it’s a mix. We will continue to proactively acquire homeowners directly. And then we are – of course doing what we everything we can to ensure that when our customers face those life decisions when they are ready to move, when they ready to buy the first home, when they need more coverage, we will be there. We are there with pet now and we will look at others over time. We think that’s over the competitor.
HT
Heath Terry
Analyst
Right. Now that’s really helpful. When you look at the improvement – significant improvement that was made in the gross loss ratio this quarter, could you help us by disaggregating the components of that? How much of that was higher denial rates on claims, higher premiums being paid or just fewer claims coming in? I know you sort of addressed a little bit of that earlier, or was there something else that contributed that maybe we’re not thinking about?
TB
Tim Bixby
Analyst
So, I would think of it as a continuation of prior trends with some benefit from the pandemic and we are not specifically quantifying it, but I would think of it as nominal, certainly helped a little bit and didn’t hurt in terms of that progression from 72%, the prior quarter, five points of improvement, we have seen that in several prior quarters, the most recent prior quarter was, actually the anomaly where the improvement was only 1%. So I would say the impact from changing claim behavior or denial of claims is probably zero. Our practice is unchanged. And it’s, I would categorize as extremely customer friendly. But within reason, we are very good at detecting fraud we are very good at detecting claims that are not appropriate. And it’s really part of our business model. It’s part of our behavioral analytics approach to business. But that was unchanged, essentially in the quarter and that is something is really important to us. So I would think of it as very nominal tailwinds. And we are in the range now. So if we think about, wanting to be noted, and I think it’s important to dwell on a bit is we are in that target range 60% to 70% is better than industry, average gross loss ratio, you don’t want to go to zero, you don’t want it to decline forever. That means something’s wrong with your business, you are giving up growth. There’s other opportunities you are not taking advantage of. But in that 60% to 70% range, we think it’s very strong performance it will vary as we build the book as we launch new products as we launch new Geos, but we don’t expect it to vary dramatically outside of that range. So I don’t think of it is we are kind of at that target within a few percentage points.
HT
Heath Terry
Analyst
Great numbers. That’s really helpful.
DS
Daniel Schreiber
Analyst
Sorry, Hey, I just want to leave comments. Yes, I just wanted to build on what Tim said as well. So this isn’t about the pandemic. This is a 10th consecutive quarter of declining loss ratio. So this is really something that has been a very strong trend with we have halved our loss ratio over the course the last two years. So this is something systemic. one thing to point out is it’s not price while we have implemented some price changes recently, it takes a while into that. And I think it would be fair to round that down to zero in terms of how much of the loss ratios effect of price changes, which is pretty striking because most companies that improve their loss ratio will do it by raising prices. And that’s really not what’s going on here. And we do have a sense, I think this is one that is being appreciated in this industry research is all the more but that you are really not in the business of underwriting or insuring properties so much as people and you really want to get into a sense of understanding what kind of risks people represent. And that comes back to the fundamentals of Lemonade acquiring about 100 times more data than broker based businesses and then having a closed loop system that can use those data in ways that are unavailable to more traditional incumbents. So using that data in terms of who you target in a marketing campaign having on-board, how you handle claims, customer support inquiries and having that single vantage point, which is customer-centric, so that data they have collected in any one interaction can inform every other interaction. And I think really if you want to look and ask what is…
HT
Heath Terry
Analyst
That does. And it’s really helpful. And then if I guess maybe a quick one on pet, what allowed the company to lower the entry level price for pet insurance? I seem to recall when you announced the product last month, it was $12 and then you noted in yesterday’s release and on the call today that it had gone down to $10? And then also just curious what if any impacts the bundling discount offer for pets could have on the loss ratio? And then I am done, I promise.
DS
Daniel Schreiber
Analyst
Maybe I will kick it off and then Tim come in with some more. I will say two or three things here. The first one is that while our expense ratio today looks high, because we are spending a lot on customer acquisition, the fundamentals of our business actually lead to a very light marginal cost preferred. The biggest and best and most efficient insurance companies in America have about a ratio of 400 customers to 1 employee, so it’s about a 400 to 1 ratio and even among the top 5 that drops off pretty quickly and you get to like 150 to 1 and Lemonade is over 2000s to 1. So, the digital infrastructure that we just spoke about in terms of helping with loss ratios certainly helps with expense ratio in terms of automation, streamlining if you are paying your claims, a third of them without any human intervention at all and you are on-boarding customers pretty much 100% of them algorithmically and you can understand how that will translate into an ability to price more aggressively. And indeed, the same is true with our renters insurance, right. Entry level buys of renters insurance from Lemonade will typically see something in the order of 50%, 50% savings compared to incumbents. And in the early days, people said, oh, we are selling dollars for $0.90, we are selling at a loss that’s unsustainable, but I think our loss ratio at 67% shows that, that’s not the case that we are able to drive efficiencies and do things at a cost point – at a price point and the cost structure that is unfamiliar to the industry at large. So, a lot of that I think still is there. We are just including renters that will spill over to…
HT
Heath Terry
Analyst
Great. Thank you so much, Daniel.
OP
Operator
Operator
Jerome Kinner with Goldman Sachs, your line is open.
JK
Jerome Kinner
Analyst
Thank you very much. Heath asked my questions, but I will follow-up on pets to maybe try to understand what impact the bundling of pet and renters could have on the loss ratio considering there is a 10% discount you are offering?
TB
Tim Bixby
Analyst
I would say it’s a little too early to say. I wouldn’t expect it to be dramatic, so are the trends that we have seen and the fact that we are in the target range is something that we expect to continue. We will obviously get better data as we go. The response to pet has actually been quite positive, quite strong. And I would think of maybe the whole business in aggregate and the way we think about expenses and losses and the combined ratio aspect, which is more of a traditional insurance view is, you have got improvements coming everywhere. And so to the extent we are managing and growing the business, we have got more than just the loss ratio levers to pull, but I wouldn’t expect it to cause dramatic shifts. Generally, people have more than one type of policy are better risks. They have more coverage, they are thinking more thoughtfully about what they protect. And so there is – again as with much of our business, there is, for every potential negative impact, there is likely one or more likely positive impacts. And I think we see that in bundling, we see that with pet and it’s something we see pretty consistently across the whole business.
JK
Jerome Kinner
Analyst
Got it. Thank you. And then one last one on my end, when you talk about your loss ratios being better than industry average, is that for renters specifically or is that the industry average overall?
TB
Tim Bixby
Analyst
And I think there is an overall sort of P&C average that’s in the low 70s range. That’s where we were last quarter. And so I was just kind of generally referring to a pretty general market metric. So, it’s not something we – something we noticed, but it’s not something we manage ourselves by, but notable that in just 3 years in the market, we are on par with $1 billion large incumbents that have been around for decades.
JK
Jerome Kinner
Analyst
Got it. Do you have any sense where the rentals industry average is on the loss ratio?
TB
Tim Bixby
Analyst
I am not going to close that. You can probably get as good a metric as I can give you at least somewhat higher than normal homeowners as it is for us, but we are seeing continued improvement in both renters and homeowners’ loss ratio over time.
JK
Jerome Kinner
Analyst
Okay. Thank you.
OP
Operator
Operator
There are no further questions at this time. I would now like to turn the call back over to the Lemonade team for final remarks.
YW
Yael Wissner-Levy
Analyst
Thanks everyone for tuning in this morning. From the entire Lemonade team wishing you the rest of a good morning. You can find the letter to shareholders on our website at investor.lemonade.com and we look forward to staying in touch. Have a great morning.
OP
Operator
Operator
This concludes the Lemonade second quarter 2020 earnings conference call. We thank you for your participation. You may now disconnect.