Stefano Domenicali
Analyst · Deutsche Bank. Please proceed with your question
Thanks, Brian. The 2024 season is delivering incredible racing and action for our fans at home and our sold-out events. F1 continues to prove there is an incredible competition on track. Through 14 races this season, we have had seven different winners from four teams. The gaps between teams are getting closer both in qualifying and races. In Emilia, Max beat Lando by only seven-tenths of a second, following Lando's incredible win in Miami. In Monaco, we saw Charles Leclerc take his first home victory. In Canada, the gap between the top four in qualifying was one-tenth of a second and we have seen Mercedes return to the top step of the podium with George winning in Austria and Lewis setting his record ninth victory at Silverstone. Hungary saw another excellent race ending in Piastri's first F1 win with the McLaren 1 and 2 and Hamilton rounding out the podium. In Spa, we had an incredible race with very tight gaps throughout and the race led by being swapped multiple times. George Russell crossed the finish line first after a thrilling final lap battles against Lewis, but was disqualified after the race because the car did not meet the required weight, meaning Lewis took his second victory of the season, with Oscar Piastri second and Charles Leclerc third. By many measure, we have never had more competitive racing. I expect that the remainder of 2024 season will continue to deliver great racing for our fans. And as we look forward, the increasingly close racing offers very exciting prospect for 2025. The incredible competition on track is leading to even higher engagement as our diverse fan basis continues to grow. We have welcomed over 3.7 million attendees through the first 14 races of this season with the Canadian Grand Prix seeing record attendance of 350,000 and Silverstone matching its incredible 2023 record attendance of 480,000. We continue to see sold-out events and there is strong demand for the races still to come this season. On TV, we are seeing particularly strong numbers in key growth markets, including Australia, U.S., China, Canada, South Africa and the Middle East. Looking at the recent races, the Canadian Grand Prix was the most viewed live race ever in Canada. The British Grand Prix was impressively the most viewed live European races over on Sky U.K. and earned the largest overall weekend audience for the F1 in the U.K. since 2016. Looking at the U.S., five races this season have achieved record live viewership for their respective events, the Chinese, Miami, Monaco, Canadian and British Grand Prix. The Miami Grand Prix viewership peaked at 3.6 million on ABC and the 18 to 49 demographics averaged 1.3 million and the Sprint Races averaged 946,000 viewership on ESPN, the largest on the channel since we introduced the Sprint format in 2021. Our digital and social platform also continued to see very strong performance. We saw a 32% decrease in social media followers compared to 2023, driven by the success of the new channel, Threads and WhatsApp and accelerated growth on Instagram. We also have higher engagement with 4.1 billion video views and 880 million interaction on Instagram year-to-date. F1 TV continues to perform well. Total subscribers are up 11% year-over-year. And in the U.S. market, subscribers are up 16% year-over-year. As previously mentioned, we implemented F1 TV price increases for the first time across markets early this year, which have been well received with the limited upticks in churn. F1 TV continues to be an important and growing product. We also continue to see great results from our podcast this season. Total listens to all episodes of the F1 podcast, including Beyond the Great F1 Nation and F1 EXplain since launch in 2018 surpassed 125 million this quarter. The F1 EXplain podcast is engaging new and more diverse audience with 40% of the listeners in the U.S. market. A few weeks ago, we announced the 2025 spring calendar with races to take place at six events: China, Miami, Belgium, Austria, Brazil and Qatar. The spring continues to be a big success with the higher TV audience for the Friday sprint qualifying and Saturday sprint race compared to traditional practice session. The events also bring extra on-track action for our fans attending the events, providing additional values for promoters. 80% of fans surveyed after the Chinese Grand Prix said that they prefer the new sprint format and we look forward to maintaining the momentum in 2025. The F1 Academy season is also off to a strong start with the first three races completed in Saudi, Miami and Spain and the next race in Zandvoort. Abbi Pulling is leading the series with -- and recently become the first woman to win a British F4 races. American driver Chloe Chambers took first in race two in Barcelona with a dominant victory over Pulling. F1 Academy is growing engagement and attracting new fans. In the last 12 months, F1 Academy social media followers have increased by three times with a diverse follower base. 57% of the F1 Academy followers on Instagram are female, 57% are under 25 old and 83% are under 35 years old. Online coverage of F1 Academy across new sites and social reached almost 700 million Internet users. The Miami Grand Prix alone generated 14.7 million video views and 4 million interaction on social media with 2 million live viewers on broadcast TV. F1 Academy has also been engaging fans attending F1 events around the calendar. Given the success alongside F1 races weekend many of the promoter hosting F1 Academy events this year are lining up to the host again in 2025 and we've received interest from several other markets. Turning to commercial updates. On race promotion there continues to be significant demand from potential new race hosts. We do not currently intend to go above 24 races in a season as our duty is to ensure the right strategic balance for the long-term future of the sport. The added benefit of this demand with limited race slot creates increased incentives for promoters to innovate and improve the experience of races across the calendar. More promoters are committing to investments in their races. For example, Hungary has committed to significant refurbishment including a new pit building from 2026. We are also seeing example of great entertainment from promoters including the Barcelona Fan Event, Thursday Concert in Silvester and of course we look forward to returning to Las Vegas after an incredible show in 2023. We announced the 2025 calendar much earlier this year which gives the teams and promoters more time to prepare and market their events. We now continue to focus and optimize the calendar for 2026 and beyond. Our media rights we have some key renewal to address for 2026 including our deals across the Americas, U.S., Canada, Latin, Brazil and Mexico as well as across most of Asia including Japan. The continued growth of our diverse fan base around the world including the U.S. and demand from broadcasters means we are confident in the future of our media rights deals. We also continue to be excited about the amount of content F1 has to offer. Across race weekends, we have many events and lots of data provided by numerous cameras around the track and cars. We can offer our broadcast partners and the fans at home incredible access and insight into the weekend through all this content. Alongside this we are very pleased to once again deliver the F1 Kids program in this season for seven events. The feedback from 2023 was impressive and F1 Kids is providing to be a brilliant way to engage children in Formula 1 in a way that's accessible and fun for them. F1 Kids is available through broadcaster around the world via a live dedicated international feed of the Grand Prix. The feed features 3D graphics, child-friendly team radio transmission, technical explanation and a bespoke package of colorful graphics and animation including the cartoon driver's avatars and upgraded car delivery design. The production returned in Saudi followed by Monaco and Silverstone and will also be available for Dutch, Singapore, Sao Paolo, and Abu Dhabi Grand Prix later this season. Looking at sponsorship, we are confident in the pipeline with exciting conversation underway. We continue to have opportunities in categories such as financial services, consumer electronics, telco, and betting. We have also more closely integrated the sponsorship, licensing, hospitality, and marketing teams in a comprehensive strategy to optimize to grow the growth of our fandom and commercial opportunities. We are also continuing strong progress on fan engagement opportunities outside of race weekend. In partnership with Apple and Warner Brothers, we were delighted to recently confirm that the much-anticipated movie titled F1, starring Brad Pitt, directed by Joseph Kosinski and produced by Jerry Bruckheimer, will be released on the 25th of June 2025. We were excited to release the movie teaser during the build-up of the British Grand Prix. The theme is unique in that it is being filmed authentically during our racing weekend, and it will be a great opportunity for our sport to reach new fans and engage audiences. The sixth season of Drive to Survive, after reaching the top 10 on Netflix in over 40 markets, has seen its global audience of over 100 million viewers in the first five months since release. Across all six seasons to date, the cumulative audience for the series is close to 800 million. F1 Arcade continues to perform well, with high numbers of booking during both race and non-race weeks. The new Boston location has seen 50,000 guests in the first two months since launch. All three F1 Arcade venues hosted a ticketed watch party during the three day Silverstone race, and all venues sold out, with the London venues welcoming almost 600 guests. The ongoing success of the project means that in addition to the venues in London, Birmingham and Boston, F1 Arcade is planning to open new venues in Washington, D.C. in late 2024 and Las Vegas in 2025, with more to come. Following successful runs in Madrid and Vienna, the F1 exhibition has continued its successful road show in Toronto, which has been extended to mid-September, and will open in London later this month, showcasing the incredible history of the sport in the U.K. Even though the London show is not yet open, 60,000 tickets have already been sold. These are great examples of bringing fans and future fans into our sport through different routes, with a mix of F1, entertainment and hospitality. Our ESG program remain an important focus for the business. Earlier this year, we published our first impact report showing the progress we are making on our Net Zero 2030 commitment, as well as our diversity and inclusivity initiatives, both within our business and wider sport. A key part of our plans will be to move to fully sustainable fuel in 2026, which we believe could provide huge benefit as an innovative solution to decarbonize existing and future cars for both the F1 ecosystem and the broader automotive industry. This has been a very important reason behind Ford and Audi joining the sport in 2026. We continue to work closely with the teams, the FIA, partners and promoters to deliver on our commitment, as highlighted by recent events. The Silverstone event was powered by renewable energy, including over 2,000 solar panels and has increased the recycling at the event. Following success in also last year, there have been further trials of a low carbon energy system deployed to support activity across the path pit lane and broadcast compound that has been shown to reduce related emissions by 90%. Trials this year has taken place in Austria and Hungary, with the first scheduled for Monza. On diversity and inclusion, we were delighted to recently confirm that as a part of our program to provide education opportunities to our represented groups, 20 engineering students in the U.K. and Italy will become the latest recipient of the Formula One Engineering Scholarship over 2024 and 2025. Founded in 2021, the scholarship program addressed some of the key barriers to higher education for our represented students, including financial burden and access. By '25, 50 students will have entered the program. As I mentioned earlier, F1 Academy continues to go from strength to strength and is critical to our goal of developing and preparing young female drivers to progress to higher levels of competition. Eight female drivers, including five F1 Academy drivers, raced in round six of the F4 British Championship, which was the highest ever level of female participation in the championship. We also have a talented driver, Sophia Floersch, racing in FIA Formula 3 for Van Amersfoort Racing. This shows the huge importance of the FIA F3 and FIA F2 Pyramid run by Bruno Michel that continues to develop and nurture young talent to reach the very top of our sport. Creating the right structure for these talented female drivers and ensuring we have the right system in place to nurture talent at a young age is incredibly important. That is why we continue to be excited about our grassroots program, Discover Your Drive, to encourage and nurture females as young as eight to try to go karting. We remain focused on the long term goal and building a sustainable increase in female participation in motorsport. It has been a fantastic season so far, with more to come after the summer break. The interest in and demand for our sport continues to be huge, and I'm confident in our future. Avanti tutta, full speed ahead. And now I will turn the call back over to Greg. Thank you. Ciao.