Scott Shaw
Analyst · Barrington Research
Thank you, Doug, and good morning, everyone. Thank you for joining our call to discuss our first quarter operating and financial results as well as recent corporate developments. With me today is Brian Meyers, Lincoln's Chief Financial Officer.
It's been about 2 months since we last spoke with you, and we've had a solid start to 2018.
On a same school basis, we generated 1.5% revenue growth. Our interest costs declined dramatically as a result of the new credit agreement put into place a year ago. Moreover, we achieved increased starts in both segments for the second quarter in a row.
Increasing our population and finishing the year with more students than what we started with is a key objective in returning to profitability. With increased starts and higher retention of students, we are clearly on our way to achieve this goal.
Our improved performance is a testament of our team's persistent hard work and dedication. The results we reported today are ahead of our internal plan and have enabled us to reiterate the previously provided guidance for 2018, which Brian will review in more detail during his prepared remarks.
One of the drivers behind our improved student starts has been the corporate partnerships we formed over the past several years with the likes of Audi, Fiat Chrysler, Haas Automation and BMW MINI. Increasingly, companies are looking to us for our expertise at both recruiting candidates into our curriculum designed to meet their specific training needs and then executing that curriculum. The end result of these partnerships has been high graduation rates, high graduate employment rates and a high return on investment for our graduates, our partners and Lincoln.
We've broadened our partnership model this year, and in January we entered into a new partnership with Hussmann, a Panasonic company and a manufacturer of medium and low-temperature display cases in refrigeration systems. As we reported to you back in February, Hussmann is building an advanced refrigeration training center on our Grand Prairie campus, and our HVAC graduates from around the country will be trained for Hussmann careers. Additionally, Hussmann will cover not only the tuition but also room, board and transportation.
This partnership illustrates the broad-based relationships we are developing with corporate America and has highlighted the dire need of employers to find solutions to their aging and retiring work force as well as staff-expanding operations. The first class under this partnership is scheduled to start in June of this year.
In addition, in April, we announced a new partnership with Johnson Controls, a global leader in creating intelligent buildings and energy storage. The partnership involves expanding career opportunities for Lincoln graduates and Lincoln's assistance to building the Johnson Controls skilled workforce. Graduates of our HVAC and EEST programs throughout the country will have the opportunity to pursue careers with Johnson Controls, which is assisting Lincoln in recruiting students for the programs. Johnson is providing training equipment and sponsoring classrooms at 10 Lincoln campuses.
I'm proud to announce today our third corporate partnership of 2018, which is with Bridgestone Retail Operations. This agreement will primarily focus on student recruitment and branding. Our dedicated Bridgestone account manager will work closely with Bridgestone to facilitate the hiring of Lincoln graduates into automotive technician positions within Bridgestone locations throughout North America.
Meanwhile, the skill shortage continues to reach crisis proportions for employers in many regions of the country. And as a result of our 70-plus years of experience as well as our more recent successful execution of a variety of different corporate partnerships, we continue to be approached by other companies facing similar challenges. To date, the partnerships have been developed with the Transportation and Skilled Trades segment of our company. We are exploring partnerships for our Healthcare and Other Professions segment, but for the short term, our growth opportunities for this segment are focused on meeting workforce needs.
While we did experience year-over-year growth in new student starts on a same school basis during the first quarter, we also faced several challenges, which impacted our growth. Weather forced the closure of numerous campuses during the quarter at a rate significantly higher than last year. For instance, we lost a total of 91 days to weather during the first quarter of this year as compared to 51 days in 2017 on a same school basis. We believe, this adversely impacted the number of campus visits and admissions appointments as well as reducing the number of potential referrals.
We also experienced some drag in the number of media starts during the quarter due to reduced efficiencies and less-than-anticipated growth in the lead flow from our search engine optimization initiatives. This was caused when the largest search engine altered their search algorithms at the beginning of the quarter, which reduced the organic and branded lead flow through our website.
We quickly adjusted the website's content and structure to meet the new specifications, which resulted in a return to budgeted site traffic and lead flow by the end of the quarter.
We believe that this headwind has been eliminated as the second quarter progresses, and despite these challenges, we were able to achieve growth in both segments.
We are also continuing to implement the marketing investments that I reviewed with you back in February. We've changed certain vendors, increased investments in strategic areas and improved our system's processes and efficiencies. The new TV advertising campaign focusing on inspirational, informative and humorous themes targeting millennials has been successfully running in support of our Transportation and Skilled Trades programs since early first quarter. The new creative, combined with our more localized and highly targeted media buys using traditional broadcast as well as digital and social media channels, has allowed us to achieve greater visibility and brand awareness.
We also believe that the increased year-over-year advertising spend during Q1 has provided momentum that will continue to pay dividends in Q2. And we've seen this to date with increased lead flow in April.
In the meantime, we are currently working on expanding the new ad campaign to also encompass and support our various Allied Health programs as well as additional Transportation and Skilled Trades programs.
As a result of these initiatives in our first quarter starts, we believe -- we continue to believe that for the first time in many years, overall starts from our campuses operating as of January 1st will grow for the entire year. And we believe that, that growth rate in student starts will pick up in the second quarter as compared to a year ago.
On the accreditation front, we've been verbally notified by ACCSC of their commission's decision at its May meeting to award our 7 HOPS schools an initial grant of accreditation. While the HOPS schools' current accreditor, ACICS, has regained its recognition status from the Secretary of Education, we have elected to transition these schools to ACCSC, which would enable the company to implement consistent standards across our 22 technical schools. Once we complete the transition to ACCSC, we do intend to launch a new IT program in several of the schools.
Also staying on the topic of accreditation, we've been verbally notified by NEASC, the institutional accreditor for Stonington campus, of their intent to issue a show cause directive to the school. At this time, we're not in possession of a letter from NEASC, but our verbal communication with the NEASC staff has been positive, and we'll be able to respond to their request for more information by their next meeting in late June.
In summary, our first quarter came in above our internal plan, and we are continuing to execute the initiatives we put in place to continue to grow student starts. Of course, in closely monitoring our plan, we are making incremental improvements to grow our bottom line. At the same time, we've demonstrated an ability to carefully listen to the market place, to act on new opportunities, such as the ones being created this year with Hussmann, Johnson Controls and Bridgestone, while we continue to execute for our longer-term partners as well as for our students. We continue to enhance our educational experience, which has resulted in improved retention and more and more of our students are finding employment, as evidenced by improving placement rates.
To give you more insight on our first quarter financial highlights and to review our 2018 guidance, I'd like to return the call over to our CFO, Brian Meyers.