Scott M. Shaw
Analyst · BMO Capital Markets
Good morning, and thank you, Shaun. I'll spend my time sharing with you the progress that we have made in the third quarter as well as highlight challenges and opportunities that we see as we approach the end of the year. In short, we have continued to achieve improvements in all of our outcomes, namely graduation rates and placement rates, while we continue to face an environment in which some parents and students are questioning whether or not they should take on debt to fund their education. Moreover, the recovering economy provides more opportunities for some individuals to find immediate employment, which further delays their returning to school to obtain the skills necessary for a long-term career. However, as Shaun pointed out in his review of the skills gap, the message from the employers remains strong and clear. They need more skilled employees today, and they see their need growing as their workforce retires in greater numbers over the coming years. We also have more employers asking us to create specialized training that enables our graduates to more seamlessly integrate into their companies. The challenge is enhancing our programs without increasing the cost to the students. We view these requests by industry as a further validation of what we do and the need for what we do. By partnering with employers and creating programs that better meet their needs, we will enable our students to differentiate themselves, which will lead to greater success for them and for Lincoln. As I mentioned during our last call, we will continue to grow our business by strengthening and expanding our relationships with employers and industry. As Shaun also mentioned, we opened our third CNC Machining program, which is our second school affiliated with Haas Automation, which is the nation's largest CNC machining manufacturer. Haas has helped us create a curriculum to train entry-level CNC machinists, which are in great demand. By partnering with the local Haas distributor in northern New Jersey, we have established a school that will provide CNC machinists for the growing northern New Jersey and Lower Hudson Valley markets. The employers in this region have told us that their biggest obstacle for growth has been finding well-trained employees. Our program will eliminate this obstacle and thus greatly benefit the numerous small manufacturers serving the medical and aerospace industry in this region. Haas has also helped us identify our next school in Connecticut, that will open in the next 12 months. Starts in the third quarter were down year-over-year by 5.9%, which is better than we had forecasted. Our third quarter is always our largest quarter for starts and is also the quarter in which we had the largest number of traditional students, those who have recently graduated from high school and our [ph] schools. While the cost to recruit a high school student is greater than the cost to recruit an adult student, we see added value in serving this demographic. First, it represents a different channel of students that we would not always reach with our traditional marketing approach. Second, high school students on average graduate at higher rates and also have more family support both financially and emotionally. The greatest challenge of high school recruiting is keeping students engaged with Lincoln throughout their senior year. The high school recruiting process begins in September and ends when a student starts. Consequently, it's incumbent on us to constantly gauge an enrolled student's interest in Lincoln, since we are often not the only school to which they have applied. During this past high school recruiting season, we piloted a new approach for processing financial aid, which resulted in a higher percent of enrolled high school students starting with us, as compared to last year. One of our differentiators is the level of service that we provide all students. We want the process of learning about Lincoln and enrolling as informative and as stress free as possible. One major rate of area of stress for all students is the financial aid process. Filling out all of the forms and finding all the required documentation is no easy task. However, we learned that by using technology and having a centralized financial aid team that we train and manage in our corporate office, we have been able to speed up the financial aid process and provide better customer service for a high school student enrolled in one of our 5 destination campuses. The results were clear. The start rate at each of our destination campuses improved year-over-year. As a result of this pilot, we've begun rolling out the same process to all of our campuses. We expect that this centralized approach to financial aid administration will improve the experience across all of our schools with a goal of higher start rates for 2015. By answering the question "How will I pay for my education as quickly and as easily as possible?" we eliminate or at least lessen the anxiety around this very critical question for most students and their families. Another benefit of this centralized process is that we are better equipped to reallocate resources to those campuses that need it most. By having more flexible resources, we are becoming more efficient and able to offer more for less, which has been a major focus for us over the past 3 years. Let me now speak a little about our marketing efforts. We continually evaluate the various media markets in order to optimize our marketing dollars. We've eliminated many of our third-party inquiry-generating affiliates for the adult market, which had for the most part produced low-interest inquires with very low conversion rates. As a result, we are seeing more interested, qualified, serious inquiries, which lead to higher conversions into enrollments and ultimately into starts. While our conversion rate from inquiry to enrollment was down in the third quarter as compared to last year, our conversion rate year-to-date is still running ahead of last year. This year-to-date trend gives us confidence that this is the right strategy for generating inquiries, and we will continue to refine this strategy in order to be as responsive as possible to the constantly changing Internet marketing environment. Another trend that we are seeing is lead costs escalating at rates greater than the overall inflation rate. Since we don't expect this trend to change anytime soon, we continue to seek new lower-cost sources of inquiries, such as local events hosted by our campuses. We continue to add to our expertise in understanding the evolving consumer buying behavior patterns within our targeted audiences, using data to identify where inquiries are in the decision-making funnel by specifics such as the keyword searches which bring them to our site. We've been able to use this information as another tool to help our admissions teams have more effective communications with interested prospective students. And we're responding to our future students' preferences for using multidevice communication channels by ensuring that our websites are optimized to be viewed on a laptop, a tablet or a cell phone. Currently, 50% of our inquiries first engage with us either by a mobile device or a tablet. We are committed to finding new ways to reach and engage prospective students. We continue to be encouraged by the positive response that we receive whenever third parties come and visit our campuses. At our most recent ribbon-cutting ceremony for the CNC Machining program in New Jersey, we had over 250 people from industry, politics and high schools tour our campus. While all were impressed by what they saw, many did not know that CNC Machining -- many did not know what CNC Machining was, that New Jersey and the Hudson Valley have thousands of manufacturing jobs and that the manufacturing process of today is far cleaner, safer and high-tech than ever before. Consequently, not only do we need to market our schools, we also need to market some of the careers that we offer. This second form of marketing is best done in partnership with industry, which is why we are dedicating more resources into this area. Finally, with regards to marketing, in order to get our message out to the general public, we have made over 140 videos accessible from our website. These videos include student testimonials, employee testimonials and instructional content. In total, they've been viewed more than 1 million times. One of my favorite employee testimonials is from our Northeast largest -- is from the Northeast's largest Mercedes-Benz service shop, which has hired 30% of their technicians from Lincoln Tech over the years. As the employee goes on to say, "Lincoln Tech has provided the foundation of the technician base at Prestige Mercedes." The numbers speak for themselves. Now I will share with you some of our insights in our results. First, while we primarily focus on offering 1-year certificate programs, we do also offer select associate and bachelor's degrees. At the end of the third quarter, the percent of students enrolled in degree programs increased from 15.1% last year to 18.8% this year. This increase in degrees helps with increasing average population, which also improves profitability since these students remain in school for a longer period of time. Next, since affordability remains a very key element in the buying process, we continue to test various levels of scholarship and pricing adjustment. What we have found is that each market reacts differently, and thus our approach has become much more targeted and will remain targeted as we go into 2015. As we have shared on other calls, we remain focused on balancing our cost structure with our revenues. We have rationalized our organization to ensure that we are still able to deliver the highest level of education and service as possible while reducing our expenses. We have achieved this by reducing our headcount, renegotiating leases, improving processes, merging or closing campuses and through overall better fiscal management. And despite our losses, Lincoln continues to remain cash-flow positive. Our goal is to reach a cost structure that will make us profitable while operating with lower student populations. With this in mind during the third quarter, we took steps to eliminate $11 million of expenses on an annualized basis. The benefit of these reductions will occur in 2015. From a qualitative standpoint, Lincoln continues to improve on every measure. Our retention rate remains strong. Throughout the third quarter, our placement rates showed ongoing strength, growing 2.5% over prior year. Our programs continue to produce quality graduates with the skills that are in demand among employers and the industries we support. We enjoy mutually productive partnerships with leading employers across industries. And this month, more than 100 employers attended a career day held at our national campus. Many of these same employers were also present at our recent 95th anniversary celebration for our national campus. We are seeing an increase in large corporations seeking placement partnerships with Lincoln, demonstrating the value of our training outcomes for both graduates and employers. For example, besides working with numerous local Audi dealerships, we are also now working with Audi's corporate office to help them find the best technicians possible through specialized career fairs held at our campuses. By adding this extra level of service to our larger employers, we are better able to leverage our national presence and differentiate ourselves in the marketplace. This strong demand from industry reassures us that Lincoln has a golden opportunity to grow and become an even more important industry partner for many large regional and national companies. Finally, I want to focus on an important initiative for Lincoln going forward, which is part of our strategy and which involves strengthening our value proposition. These actions are taking -- are taking address -- these actions we are taking address affordability, increase engagement in the classroom and lower our costs. In total, we call these actions Lincoln 2.0. To address affordability, we are evaluating a number of alternatives from shortening programs and having students come to school fewer days in a week so that they can work longer. This latter solution overlaps with the need to make our programs more convenient for students by lessening the time commitment of being on campus. We overwhelmingly serve a working adult population that has family and work obligations in addition to going to school. By reducing the amount of time that a student is required to be away from home or work, we will make it easier for students to seek an education with Lincoln and thus will increase our potential market. Our blended learning pilots are clearly demonstrating that students like the additional flexibility afforded by attending school only 3 days a week, rather than 4 or 5 days. Additionally, since our students seek constant support and motivation and since our programs are geared around providing a robust hands-on experience, we still see value in face-to-face learning. By working remotely for a portion of one's program -- working remotely for a portion of one's program has not diminished our students' learning or satisfaction, and in fact has increased the perceived value of our program over others. To date, we have piloted a few courses and 1 full program. And over the next 12 months, we expect to have more full programs up and running in this new blended model. In summary, we continue to position Lincoln for long-term health and success. We are confident on the path we are taking to meet employer demand while creating programs that are affordable and appeal to students. The overall market seems to be stabilizing, which provides us with the opportunity to grow our population. By staying focused on quality outcomes and industry demand, we should be able to achieve Lincoln's vision to be America's technical school. And I would now like to turn the call over to Brian Meyers.