Xiang Li
Analyst · Morgan Stanley
[Interpreted] Now translating from Mr. Li Xiang. Thank you for joining our earnings call today. Over the past year, Li Auto has been going through an important period of strategic adjustments. As we scaled, we've reassessed a number of core capabilities, especially how to sustain sales efficiency and organizational vitality in a direct sales model. The problem that we've identified is that in the past, we have used a dealership mindset to manage our store front. However, for our direct sales model, the key is really managing each storefront. And therefore, without dealers, we need to figure out how to manage the storefronts effectively on our own. Therefore, since the third quarter of last year, we've been focused on improving store rollout quality, strengthening day-to-day store operations and upgrading incentives, training and enablement for our teams. Ultimately, it comes down to one question. How do we sell well? With sales volume and productivity per salesperson as our key metrics, we implemented a series of targeted changes. First, we optimized division of labor and consolidated our sales force. By closing and replacing underperforming locations, we addressed site selection issues and moved sales teams from lower traffic, second-tier malls to higher potential locations, such as prime Tier 1 shopping districts and flagship stores in major auto hubs. This has directly improved store productivity and sales per head. To further enhance our frontline sales, we also upgraded our operating mechanisms. In March, we launched our store partner program, making each store the basic operating unit. Top store managers now have real operating decision power and profit sharing shifting from a pure management role to true store operators. At a time when profitability is challenging across the auto retail industry, we want to develop store managers who can earn over RMB 1 million per year and enable our top performers to make 3x the industry average. Just as importantly, this strengthens our frontline capability and helps keep our orders and deliveries firmly in the top tier of the premium segment. Turning to products. We will officially launch the all-new L9 lineup in the second quarter. With comprehensive upgrades from powertrain, autonomous driving to chassis technology, we aim to create a clear step change in user experience versus competing models and regain leadership in the flagship SUV segment. The new Li L9 will come standard with an 800-volt architecture and 5C ultra-fast charging. It would also feature our next-generation full stack in-house developed range extender 3.0 system, delivering higher generation efficiency and greater output. With further MBH improvements and our proprietary EGR low-temperature start technology, the new Li L9 offers a cabin quietness and driving experience comparable to best along with improved winter energy consumption. We will also debut the world's first AI-powered engine oil maintenance system, enabling long service intervals of up to 3 years or 30,000 kilometers. Our top-of-the-line Li L9 Livis, priced at RMB 559,800, reflects our vision for flagship SUV in a mirror of embodied AI. It will feature the world's first mass-produced fully drive-by-wire chassis along with an 800-volt fully active suspension system, delivering best-in-class comfort and handling. Response speed and safety performance across steering, braking and suspension are also significantly enhanced, providing the execution foundation for autonomous driving and embodied AI. In addition, the Li L9 Livis will be powered by 2 in-house developed 5-nanometer M100 chips, delivering 6x the effective computing power of 4U. Together with our data flow architecture and in-house intelligent driving stack, it enables end-to-end integration of our algorithms and computing platform. The success of the new Li L9 will directly determine the market potential of the entire L Series. If the previous L9's, competitiveness was driven primarily by smart product definition, the new generation L9 will build its core advantage through technology. Our BEV models are also continuing to ramp up. With sustained efforts alongside our suppliers, the supply constraints on the Li i6 have been gradually easing. We will keep increasing capacity to further shorten delivery lead times. Meanwhile, as owners put more miles on their vehicles, positive real-world experiences have driven the Li i8 NPS up by more than 20%. In the NEV Brand Health Study, recently released by Land Roads, the Li i8 also ranked #1 in NPS among all large SUVs, improving experience and satisfaction are now translating into a recovery in order in sales. Since March, Li i8 orders have increased 33% versus the same period in February and 179% versus January. Together, the Li i6, i8 are strengthening the market foundation of our BEV portfolio. Our priority is to fully resolve the issues we encountered earlier to ensure our BEV offerings establish a solid foothold in the market. Looking back at [ DevNet ] last year, the Li i6 faced multiple timing-related headwinds after launch, including initial sales policies, the production ramp and the phaseout of purchase tax subsidies which pressured gross margin. At the same time, these factors also set the stage for our margin improvements this year. In the second half of 2026, we'll be launching the Li i9, a new flagship BEV SUV further expanding our BEV portfolio to meet a wider range of customer needs. 2026 will be a pivotal year in Li Auto's evolution into an embodied AI company. As competition intensifies in the NEV market, we will continue to strengthen our technology moat and complete our transformation from a smart EV company to an embodied AI company, positioning us for the next phase of the competition. In 2025, our R&D spending totaled RMB 11.3 billion, which approximately was 50% was allocated to AI-related initiatives. We will maintain this investment strategy in 2026 as we continue to build the core capabilities required of an embodied AI company. For Li Auto, AI has 2 main dimensions: creating AI and applying AI, bringing our products to people to life while improving efficiency across the organization. On the Create AI side, we have rebuilt our R&D organization from the ground up to operate the way an embodied AI company should. We're developing capabilities and attracting top talents across the interface chips, foundation models, software and hardware. At the product level, we see the vehicle as an intelligent agent with real vitality and AI is what brings that vitality to life. Built on our next-generation technology platform, our products will all evolve in ways you will see over time. There will not be near extensions of traditional cars or EVs. Instead, they will be proactive and increasingly life-like in how they learn and improve, and that will be reflected in our high-frequency experiences in daily lives. From an efficiency standpoint, AI is helping reverse the slowdown in information flow and decision-making that can come with scale. By integrating AI and work alongside agents, where we're gaining the speed and agility of a start-up and our iteration and evolution, and we are already seeing early results of day-to-day operations this year. In other words, AI is not only reshaping our tools, it also is enabling a more dynamic high-velocity organization. In closing, I want to emphasize that we will convert the capabilities and systems we've built from the Li L9 launch in 2022 to today's broader automotive and embodied AI technology stack into a real user experience and measurable business value. This will serve as the cornerstone of our long-term competitive positioning for the next decade. We look forward to your continued attention of welcoming you to experience our next generation of products. With that, we will turn it over the call to our CFO, Johnny, to walk you through our financial performance.