Thank you, Steve. It's an honor to join you today and a pleasure to speak to all of our valued shareholders and stakeholders.
As Steve just mentioned, we just completed our global convention, in which we had 13,000 unique visitors who tuned in and participated in our event. And with multiple household viewers and small gatherings, we estimate expanded participation at around 20,000 individuals from over 18 different countries.
The overall excitement and optimism about the future of LifeVantage is as high right now as any time since I've been here in the last 5-plus years. The highlight of the event was launching a unified global system to the field with app integration for our ITT sales system, which stands for invite, tool and team. This includes a first-touch video as the invite, an overview video that is recommended for the first tool that they share and then followed up with third-party validation from a team member, which is usually in a 3-way call format.
This is the first time that we've had full alignment on how to do and how to teach customer and distributor acquisition. We gained full support from our top leadership with the ITT system. We spoke clearly and often about the importance of following a system and how being fully aligned now enables the company to better support the field with complementary programs and promotions. The videos can be shared both directly through the app or through an individual's replicated website, providing the ability to connect the viewer to the person who actually shared the video. Videos can be watched at www.lifevantage.com/flip for the first touch and www.lifevantage.com/learn for the overview.
To drive these efforts, we introduced Operation 25 ITT as our call to action for the event, allowing participants to start putting the system into action by contacting a minimum of 25 people in the month of November. We launched the Operation 25 ITT program and challenge during the convention with a goal of achieving our biggest monthly enrollment in company history during the month of November. This combined goal with the company and the field will be tracked on our distributor tools throughout the month.
We also introduced our friends and family, share a $10, get a $10 program. This global program now gives our customers the ability to receive a $10 credit each time they share the products with someone new who places an order. The new customer will also get a $10 discount on their first order. The program goes live November 4. Our initial results and feedback have exceeded our expectations during our pilot tests in Australia and New Zealand done earlier this fiscal year. The program is designed to engage our large customer base and incentivize them to share the products they have come to love. For the first time, we now have provided an opportunity for our 104,000-plus active customers to share their LifeVantage experience with others without having to become a distributor.
At convention, we launched a new platinum enrollment pack, which also provides both a beautiful display opportunity and a great consumer experience as the packaging is unfolded. We have also enhanced the sustainability of our kit with reusable and recycled packaging. Addressing the key focus of our distributors and aligned with our corporate values, the new kit efficiently organizes and displays our key product categories. And the Lantech convention sold out to existing distributors within the first hour. It is also available to brand-new distributors who enroll with our top platinum pack.
We have introduced 6 new limited time Axio flavors, including Black Licorice, Tropical Twist, Strawberry Splash, Candied Apple, Purple Grape and Orange Cream. We saw a great response from our field, and we believe we have many opportunities to provide several types of product experiences throughout this particular court category.
Our distributors and customers often respond positively to our Axio innovation, including having twice knocked out our Internet provider off-line as a result of overwhelming interest in this new product launch. We have worked diligently on these programs for over a year, and I could not be more excited about now having integrated into our field. Our programs are focused on driving both distributor and customer enrollment. We are seeing many leaders step up and reengage at this time, actively taking part in helping teach and train our new ITT system to the masses. We are very encouraged by the initial results, which we believe can and will have a dramatic positive effect on our enrollment and our overall revenue.
Now let me turn the call back over to Steve to run through the first quarter financial results.