Darren Jensen
Analyst · Slater Capital
Thank you, Scott, and good afternoon, everyone.
I'm pleased to join you today to discuss our fourth quarter results. We ended the fiscal year on a strong note with accelerated sales growth, improved profits and most importantly, what I believe is sustainable momentum. The fourth quarter was our strongest quarter of the year in terms of sales, earnings, active member counts and revenue growth. We also increased retention rates, average order size and subscription rates. We had a very strong response to our most recent digital rollout, and there is still more to come. Everyone at LifeVantage worked hard over the last year to implement the 8 key initiatives that we believe are driving and transforming our business. I would like to thank everyone in the LifeVantage family who has worked diligently towards the transformation we have undertaken and contributed to our improved financial performance.
With that said, we are not done yet. We have a plan in place for fiscal 2019 to further build upon the recent momentum, doubling down on key initiatives and further strengthening our foundation.
Before I discuss our goals for 2019, let me recap what we've accomplished thus far, which is evident in our fourth quarter results. During the quarter, we generated $54 million of revenue, up 6.7% year-over-year and up 6.9% sequentially. We produced good growth domestically and across our international markets. We reported $0.20 of adjusted EPS in the fourth quarter and exceeded the high end of our full year earnings guidance range. Recall that our key initiatives in 2018 were focused on increasing average order size, geographical expansion and distributor and customer acquisition.
During the fourth quarter, our average order size increased 11.9% from the prior year, driven by the success of our stacking initiative. Stacks represented 17% of sales during the fourth quarter, up from 16% in the third quarter and above our initial year-end target of 12%. To date, we have rolled out Vitality Stack and Beauty Stack, and we'll continue to roll out these Stacks to additional international markets. We also have more innovation in the pipeline to expand on our stacking success and to further the biohacking culture we have developed at LifeVantage.
Moving to geographical expansion, we launched in Germany at the beginning of the year and have executed our greater China strategy over the last 6 months. In February, we entered mainland China with an innovative new business model utilizing e-commerce and social marketers and at the end of June, we opened Taiwan. We saw tremendous interest in our Taiwan launch, and our existing business in Hong Kong allows us to hit the ground running. We are encouraged by the performance to date across greater China and look to build a long-term opportunity across this key region. Many of our 2018 initiatives were focused on distributor and customer acquisitions, which along with improved retention rate, led to an increase in our total active members. Total active members, which include both distributors and customers, increased 3.5% to 179,000 at the end of the fourth quarter compared to 173,000 at the end of the third quarter. Distributor retention, measured by first-year activity, increased to 48.48% at the end of the fourth quarter, up from 41.8% a year ago, and customer retention increased to 50.9%, up from 45.6%. In addition, approximately 80% of our total active members are on a monthly subscription program. With higher retention rates, improved access to new customers through the recently launch of -- through the recent launch of our global customer acquisition and auto-assigned customer programs and the success of Red Carpet, we believe we have the foundation in place to improve growth rate of our active members. Red Carpet has been a significant contributor to our recent growth, coupled with our Pacesetter Program, which is focused on distributor leadership advancement, these initiatives have improved retention rate and driven higher total active member counts. Red Carpet is designed to attract new distributor leadership by identifying experienced leaders who are in transition and attract them to LifeVantage. The Pacesetter Program is designed to encourage all of our distributors to engage quickly into the business and advance. As we look to 2019, our key initiative is focused on continuing our improved growth trajectory. Among these initiatives, we will be doubling down on our Red Carpet program, international expansion and product strategies, including our plan to launch an additional product category at our Global Convention in October. We also plan to add next-level functionality to the LifeVantage and digital program to include machine learning that is designed to turn a distributor's smartphone into a powerful productivity tool. We look to strengthen current markets and to continue to promote our biohacking culture. At the corporate level, building upon the success of our recent ERP upgrades, we are evaluating our key enterprise systems and developing an IT roadmap to enhance distributor-facing technologies. Our goals for 2019 are to drive our global business with a launch of new products, expanded availability of our existing products internationally and new market development. We will focus on continued growth in total active member counts, retention rates and average order size, while leveraging Red Carpet and Pacesetter to enhance our distributor leadership, supporting our global growth opportunities. We will continue to roll out of our digital initiative, layering in new -- powerful new tools with the goal of improving distributor productivity and success. We believe that these are the key metrics to measure our performance, and we look forward to updating you on our progress.
With that, let me turn it over to Steve to run through the financial results. Steve?