Molly Hemmeter
Analyst · ROTH Capital Partners. Your question please
Thank you, Greg. We continue to experience growth in Apio's value-added packaged food business as consumers seek out easy and delicious ways to eat health and add more vegetables to their diet. The growth in Apio's value added business is being fueled by Apio's Eat Smart superfood products. This new product platform is now generating revenues of approximately $2 million per week on average; with gross margins more than double that of our historical core vegetable products. We continue to meet our commitment of launching on average at least one new product each quarter. During the second quarter, we added our sixth and seventh products to our superfood line up. Early in the quarter, we launched the Roasted Yam Salad Kit. This product features eight superfoods with a medley of fresh cut vegetables, seeds, fruit and cooked yam. This salad is both gluten-free and preservative-free. More recently, we launched The Beets & Greens salad kit. Beet lovers beware; this salad kit is gluten-free and contains a unique blend of healthy greens with cooked beets that are vacuum packed for freshness. With the launch of this product, Eat Smart now offers five salad kits and two stir fried kits as a part of its innovative line of superfood products. The Beet & Greens salad will be offered in Costco, Canada on a rotational program starting this month as well as in retailers throughout North America. Historically, we have provided market size statistics that included U.S. retail only. However, by combining data from multiple sources, we have estimated that the North American kit category, including both, retail and club stores in the U.S. and Canada can be approximately $1.1 billion. This is measured in consumer retail dollars for the 52-week period ending October 2014. Although the Canadian salad kit market is much smaller than that of the U.S. Eat Smart salad kits have experienced incredible growth in this market and are driving growth of the overall salad kit category in Canada. During the same 52-week period ending in October, Eat Smart has an estimated 12% share of the North American salad kit market, including both retail and club stores, up from just zero two-and-a-half years ago. Consumer awareness of our superfood products continues to grow as our online marketing efforts begin to demonstrate early, but positive results. Last quarter, we launched the new eatsmart.net, consumer website. In November, we launched a three-month online advertising and social media trial and 11 states throughout Northeastern and mid-Atlantic regions of the U.S. to raise awareness of Eat Smart among consumers and to incent consumers to purchase our products in-store. Although this trial is not yet complete, initial results are showing a very positive consumer response. As the word continues to spread about Eat Smart, the distribution of our products is also expanding. Eat Smart superfood products are now being sold through over 100 food service club and retail customers throughout North America. In parallel, with the focus and growth of our superfood products, we also plan to phase out specific lower margin core vegetable products and selectively seek price increases for other core vegetable products. We expect to begin seeing results of these efforts take place in fiscal year 2015, which commences in June. Revenues in our core product lines may decline slightly as a result, but Apio's gross margin should be enhanced longer-term. We believe margin enhancements in our core Apio business is essential for the long-term growth and profitability of Landec. Apio is the innovation leader in packaged fresh vegetable categories. We invest and gaining a deep understanding of consumer trends and strive to offer consumers easy and delicious ways to make vegetables an important part of their daily diet. The results of these investments are showing. Through the first six months of this fiscal year, approximately one-third of Apio's value-added sales are being generated by new products that Apio has launched within the last three years. We are committed to continuing to invest in new product development, so that we can offer fresh, easy and delicious ways for consumers to eat healthy every day. Let me turn it back to Gary.