Curtis Hodgson
Analyst · Lake Street Capital
Sure, Ryan. I think that's the question that everybody is asking. Demand is strong, measured by backlog. Because the industry is challenged with production, that demand is unsatisfied. So we're not really sure if production went up, say, by 10% or 20%. Would that be enough to decrease the backlog or not? We're all striving to do that. There's 134 operating plants in the United States, and we're all trying to get production up.
As for us, we have additional capacity at 2 of our plans from a physical point of view. It's basically been a manpower issue as we fight COVID and -- let's say, 7 people in the electrical department are out with COVID, then that kind of doesn't work very well in an assembly line format.
So like a lot of industries, not just the mobile home business, but everything from lumber to steel to everything, it's been challenging on the production side, which has had the effect of increasing backlog, giving us all a feeling that demand is going through the roof.
While I'm a little bit more pessimistic that demand is all that great. It's not like we're adding more households in the United States. The birth rate and the immigration rate are not greater than they were 5 years ago, say. So I'm a little skeptical that the backlogs in all these industries is more caused by supply problems than it is a true demand problem.
That said, our backlog has never been better. And this time of the year, March, we're usually what we call up against the [indiscernible]. So -- I mean, we're out to August, September, October. And we charge people a priority if they want it more than that. And I'd say about half of our production is now dedicated to what we call priority, which gives us about another $1,000 per floor in revenue.
So I would expect better-than-average margins as long as we can keep up with the material increases that we're having to stomach, but I would expect better-than-average margins for the entire year, and as all 134 plants in the United States endeavoring to increase capacity along the way.
Does that answer your question?