Tim Millage
Analyst · Sidoti & Company
Thank you, Kevin, and good morning, everyone.
Total operating revenue in the second quarter was $147 million. These results represent modest improvement in same-property trends over the first quarter of 2024. Starting on the print side, total print revenue was down 24% on a same-property basis. The decline in print revenue was the result of continued secular trends away from print media from both an advertising and subscription perspective. As a reminder, we eliminated certain print products that did not meet our profitability standards. While that decision improved cash flow, it did have an outsized impact on our GAAP print advertising trends.
Digital revenue growth continued at a strong pace, with total digital revenue up 11% year-over-year. As Kevin previously mentioned, the 48% growth in digital subscription revenue is fueling the total digital revenue growth. Amplified Digital revenue increased 5.2% in the second quarter. And importantly, in the back half of the quarter, we saw improvements in digital advertising revenue on our owned and operated digital products. This is important as this category of digital advertising has the highest margin profile.
Cash costs were down 16% in the quarter, driven by actions we took in fiscal year 2023 and continued cost management this fiscal year. Due to the strong digital revenue performance and effective cost management, adjusted EBITDA grew 5% in the quarter and totaled $15 million. We remain confident in our digital transformation, as the magnitude of the revenue opportunity is significant and the digital products and services we sell are incredibly profitable.
Our digital direct margin in the second quarter remained strong at 70%. This resulted in $49 million of digital direct margin and represents a $2.5 million increase over the second quarter of last year. We are focused on driving high-margin digital revenue, and as a result, we are steadily becoming sustainable, solely from the revenue and cash flow generated from our digital products.
Lee has a successful track record of effective cost management. In 2024, our business transformation efforts will yield between $45 million and $65 million in cost savings, most of which is a result of actions taken in FY '23. While we remain focused on operational excellence, reducing the cost structure of our legacy print business and growing profits, our main priority is to drive long-term sustainable digital revenue. Therefore, we continue to invest in talent and technology in the areas of our business tied to our digital future, and our commitment to high-quality local news remains steadfast.
As an example of the digital investments we are making, we announced yesterday the hiring of a Chief Transformation and Commercial Officer. Les Ottolenghi is a seasoned Fortune 500 executive with a lifelong passion for media, technology and innovation, and brings world-class expertise in harnessing the transformative power of technology to Lee. Les is responsible for developing and directing accelerators to our digital transformation in the areas of artificial intelligence, IT modernization, cybersecurity and data monetization. We are incredibly excited to have Les join the Lee team.
Moving to the balance sheet. The principal amount of debt decreased by $2 million year-to-date and totaled $454 million. That's a reduction of $122 million since March of 2020. As a reminder, our credit agreement with Berkshire Hathaway, our sole lender, has favorable terms that are incredibly important for us as we execute our strategy. It allows us the ability to make the necessary investments in talent and technology that fuel our Three Pillar Digital Growth Strategy. In the second quarter, we made no pension contributions as our pensions are overfunded in the aggregate.
Finally, we continue to identify opportunities to monetize our non-core assets, which facilitate accelerated debt repayment. We closed $3 million of asset sales year-to-date, and have identified an additional $25 million of non-core assets to monetize. While we cannot be sure these deals will close, we do expect approximately $10 million of sales to close by the end of the fiscal year. As a reminder, with the solid execution of our Three Pillar Digital Growth Strategy, as well as our commitment to improving our balance sheet, our goal is to achieve our long-term target leverage of 2.5x.
Last, before I hand it back to Kevin to wrap up, I would like to point everyone to our 2024 outlook for total digital revenue, digital subscribers, cash costs and adjusted EBITDA. Our outlook remains unchanged.
And with that, I'll turn it back to Kevin.