Jerome Griffith
Analyst · Craig-Hallum. Your line is now open
Thanks, Jim. Despite the continued uncertainty related to COVID, we continue to demonstrate our ability to manage our business effectively and deliver meaningful EBITDA growth during a very difficult environment. We remain focused on driving market share gains through continuously enhancing our engagement with existing customers and gaining market share through our own channel, as well as through new partnerships and collaborations. Our four core growth strategies remain: getting the product right, being a digitally driven company, implementing a unit channel distribution strategy, and enhancing our infrastructure and processes. As previously mentioned, we're very pleased with the response to our product offering in the quarter. As we head into the holiday season, it will be an important time for gift giving. Our key item strategy will focus on sleepwear, outerwear, and home. Within these categories, since holiday is an important time for family, we plan to emphasize whole house family messaging, specifically with regards to patterns. Our let's get comfy theme highly relevant in today's environment will remain the focus of our messaging. Within digital, we continue to see incredible opportunity to drive traffic and market share as we refine our search engine optimization techniques. Our holiday promotional and markdown strategy will continue to leverage data analytics and machine learning to effectively determine optimal prices for our customers. As a result, we expect lower markdowns and higher product margin rates than previous years, despite the highly promotional environment and incremental shipping expenses. As we advance our data analytics capabilities, from quarter-to-quarter, we will continue to gain further knowledge of customer behavior trends. Turning to our retail business, we continue to monitor retail trends to evaluate a post pandemic store strategy. However, with the current rise in cases of COVID-19, our priority right now is the health and safety of our associates and customers. Turning to our more recent growth initiatives beyond our own channels, we're very pleased to see the strong response to Lands' End brand on both Kohls.com and in the 150 launched stores. The product is resonating with customers and we will be expanding our assortment within these doors and Kohls.com. In addition, we plan to double our door count with Kohl’s to 300 in 2021. We remain confident that this is a great opportunity to expand our reach given the Kohl's customer profile shares the same demographic features as the Lands' End customer. In our Outfitters business, our long-term strategy is to focus on our personalization capabilities, which we believe will attract new customers, as well as serve the needs of existing customers. We plan to implement enhancements to our business Outfitters site to leverage some of the improvements we have implemented on our consumer website. While we're in the early stages, we believe this will support longer-term growth in our Outfitters business. With regard to the Lands' End marketplace, we now have 13 third party vendors selling product on our website, and we are seeing initial results in-line with our expectations. Our goal is to reach 20 to 25 third party vendors selling product by year-end. Before I turn it over to Q&A, I'd like to update you on our initiatives around diversity and inclusion within our organization as this remains of significant importance to us as an organization. First, we have established a diversity and inclusion council consisting of members of our organization who come from diverse backgrounds, and will work to create programming and goals for a company to work towards. To that end, the council has established both training modules, and the speaker series that are respectively, [required of] and open to all of our employees. We have also established business resource groups to provide support for our employees with share experiences. We want all of our employees to feel they have a voice and the support they need to utilize it. Our journey has just begun, but we're committed to learning and improving every day. In conclusion, we're incredibly energized by the strong momentum in our business. We recognize the uncertainty in the environment, and it may extend for a period of time creating both challenges and opportunities, and we will manage our business accordingly. The strong foundation we put in place and the progress we continue to make on our strategic initiatives give us great confidence in our ability to navigate the challenges and capitalize on the opportunities as we drive growth in our business. We look forward to updating you on our progress in future quarters. And with that, we'll open it up to questions.