Jerome Griffith
Analyst · Craig-Hallum. Your line is now open
Thank you, Bernie, and thank you, everyone, for joining us today. Overall, we are very pleased with our third quarter results, which marked the sixth consecutive quarter of sales growth and the sixth consecutive quarter of adjusted EBITDA increases. Briefly touching on our results, for the third quarter, revenue grew approximately 5% over last year to $341.6 million and adjusted EBITDA increased approximately 22% to $15.7 million. We saw accelerated growth in our Direct segment, which grew approximately 8% as compared to last year. We were particularly excited to see that the growth was led by the strength in our US e-Commerce business, which grew in double-digits. Within our Retail segment, comparable sales grew by nearly 12%, led by our U.S. company-operated stores, which recorded same store sales of plus 15% to last year. Gross margin expanded approximately 60 basis points in the third quarter, and we are very well positioned with both the level and content of our inventory as we head into the holiday season. We’re extremely pleased to see the momentum across our business continues through The Thanksgiving and Cyber Monday period. At the beginning of the year, I said that in 2018, we will focus on building momentum through four major growth initiatives: number one, product, to focus on key high quality items that offer great value to our customers; number two, digital, to transform into a quicker and more nimble digitally led organization; number three, distribution, to engage our customer wherever, whenever they want to shop. And finally, number four, business process, to build strategic competencies through improved business processes that are based on standardization and efficiency. We’ve been working diligently on advancing these initiatives, and I’m extremely pleased with the traction we’re gaining across all areas. I’ll touch on product, digital and distribution and Jim will update you on business process. Beginning with the product, we have talked about providing a relevant assortment that reflects our American Heritage combined with innovation. Our focus has been to deliver style, quality, comfort and value with emphasis on key categories. During the quarter, we saw exceptional performance in outerwear, knit tops, denim, flannel and home. In fact, we had one of our strongest quarters in recent memory in our knit business with some new progress, including novelties, which represented incremental business growth. On our last call, I spoke about how we made a bigger push into early fall outerwear with transitional fabrics, including ultralight down and fleece in the silhouettes. Within transitional outerwear, we made a big investment in women’s fleece, which exceeded our expectations, particularly in sweater fleece and Sherpa fleece styles. These product wins reflect our effort to leverage our data analytics, to support design and creating new products in the fabrics, silhouettes and price points that drive purchasing behavior. This is clearly paying off. Collectively, our initiatives contributed to the strong growth in outerwear sales in the third quarter reflecting double-digit gains in every business area within this category. We’re seeing the strong trend continue into our heavier weight down and squall outerwear. These styles which were building momentum through the third quarter as the weather became colder are resonating with customers, and we expect to see continued strength through the remainder of the fourth quarter. We are also very pleased with how we are positioned for the holiday season. For our sweater business, we applied data analytics to develop new styles using proven fabrications and price points. We are encouraged by the early favorable response. We are also seeing strong results in some favorite gift categories such as sleepwear and personalized Christmas stocking in addition to holiday bedding. Turning to digital, we continue to focus our initiatives on new customer acquisition and an improved customer experience. To drive these initiatives forward, we are increasing our marketing investment for the remainder of the year and all of 2019. We remain pleased with the continued strong growth in the customer file, driven by improvements in Levi [ph] rates and an increase in new customers. We have also ramped up our efforts to deliver segmented and personalized emails by leveraging our data. Our digital investments in landsend.com are also yielding benefits. During the third quarter, we devoted substantial attention to improving the customers' experience and time for holiday peak. We improved our internal search engine and implemented price clarity across all platforms to better capture customers during their discovery phase. We enhanced our site with best-in-class external search engine optimization practices, including updated product description that align with the language and habits that our customers use when searching for product. We also enhanced our smartphone experience as this is the device our customer increasingly prefers. Like [Technical Difficulty] great smartphone to customer experience with compelling merchandized and increased price clarity in a way that's quick and easy to shop. We drove significant improvement in traffic and realized double-digit conversion increases year-over-year in the third quarter, in terms of our business year-over-year in the third quarter. In terms of our distribution strategy, we remain focused on developing a unichannel approach, ensuring that customers have the same great experience wherever, whenever, and however they choose to purchase our products whether through our own website, our own retail stores, third-party e-commerce platforms like Amazon or through our own call center. Turning to our retail business, Jim will discuss the recent developments with regard to Sears in more detail. But I'd like to emphasize that Sears has not been part of our long-term growth strategy, and we have been planning that business down for some time. As Sears has continued to close locations, we have been executing on our own retail strategy and expanding our own store base. While building a retail store network will take time, effort and resources, I believe we have a viable, profitable and expandable store model, which complements our successful online presence with brand-appropriate, single-brand focused, Land's End staffed and operated bricks-and-mortar locations. We have been extremely pleased with our retail rollout so far. Our new stores are another example of how we have tested different approaches and have used the learnings from our test to improve each new store. We're testing types of locations, finding which center characteristics our customers are attracted to as well as merchandize offerings among our women's, men's, kid's, school and home offerings. Our last two store openings, Chimney Rock and Bergen County, which have benefitted from our learnings, have yielded our best results and are now turning to be two of our largest volume stores. Our stores represent the Land's End American Heritage aesthetic making it easy for customers to find our customers and then inviting brand appropriate setting, while also enabling us to better engage and connect with our customers. These stores allow our customers to interact with the products and brand for fit and feel, speak for their knowledgeable sales associates about product features and benefits, and get assistance to find just the right item either on the floor or through our in-store web portal, which exposes them to our full range of offerings. We have an extremely loyal customer base, who are excited to visit us in convenient locations and see their favorites with just the right amount of newness. We're getting valuable feedback from our customers on which categories they want to see in our stores and adjusting our assortments accordingly. We opened five of our owned stores this year and will end the year with a total of 16 stores in the U.S. Looking ahead, we planned to continue to expand our own retail footprint and expect to almost double our current store count with the open to have another 10 to 15 stores next year. While we are making it easier than ever to shop through our own website, landsend.com, we see tremendous potential to increase brand awareness and expand our customer-reach by selling Land's End products on third-party marketplaces in the U.S. and internationally. For example, we've recognized that half of apparel searches now start on Amazon, and as you know, we began selling key items on Amazon in February. Approximately half of our Amazon customers are completely new to our brand. In general, the Amazon customer looks similar to the Land’s End customer, and the key items that are selling well on Amazon are the same key items that are selling well through our own website and retail channel. Clearly, customers are reacting positively to our key item product strategy across our channels. In summary, I’m proud of the accomplishments we have made as a team and I'm highly encouraged by the progress we’re making throughout the business. We remain focused on executing our strategic initiatives and believe we are well positioned to meet our long-term goals. With that, I’m going to turn it over to Jim to review our business and financial results in more detail.