Jerome Griffith
Analyst · Craig-Hallum Group. Your line is now open
Thank you Bernie and thank you everyone for joining us today. Overall we are very pleased to see the continued momentum in the third quarter, which illustrates the strong progress we are making on improving our business performance. For the quarter revenue grew 4.5% as compared to last year, led by our online business and adjusted EBITDA was $12.9 million compared to $1.3 million in last year’s third quarter. In addition to delivering another quarter of improved financial results, we again drove double digit growth in our buyer file, which has now increased for the third consecutive quarter across existing, lapsed and new customers. During the quarter we saw strong performance in our outerwear, bottoms, men’s knit tops, women sweaters and home category. We are also excited to see the momentum in our business continue through the Thanksgiving, and Cyber Monday period. Since I joined the company nine months ago, we’ve made significant progress as an organization. We stabilized the business after several years of contracting sales and laid the foundation for growth in years to come. Looking ahead I believe that we are uniquely positioned as a highly recognized American Heritage Brand operating in the heartland of the country, representing strong family values and offering a great value proposition. I am more optimistic than ever about the opportunity ahead of us as we fully capitalize on our Lands’ End strong heritage and leverage the excellent team that we have in place. We are committed to achieving consistent growth across the business by focusing on four main areas: Product, digital, distribution channels and business processes and infrastructure. Emphasizing our customer centric orientation, our activities within each area will be guided by our customers’ needs and preferences. First and foremost is our product. Our priority is to make our customers everyday life better by offering products with purpose, consistently communicating that we understand their needs and providing exceptional customer service. These attributes have been the foundation of Lands’ End 50-plus years of success and have earned the brand its loyal customer following. To ensure that we have continued to maintain our heritage, we are refining our product assortment with relevant and compelling styles, as well as updating the quality and fit to make sure that our products reflect our strong brand heritage. We are doing this through several different avenues. We are focusing on delivering key items that align with our customers preference for timeless pieces and classic stylings that are well made and offer great value. This will primarily center around our core products, including outerwear, knits, pants and swimwear. Our merchandise and design teams are coordinating with our marketing group to ensure that we are building a strong story around these key items across all touch points of our businesses. The products they buy have a purpose for their lifestyle, yet are innovative so that they continue to fulfill their everyday need. They're not looking to climb a mountain, she comes to Lands' End for a jacket that’s warm and moves with her while she's ice-skating with her family, a swimsuit that's flattering and functional at the beach or an outfit that makes her feel comfortable and well put together at a holiday gathering. Knowing this, we are focused on further enhancing our merchandise offering through continued product innovation, better inventory management in terms of content and flow and increased speed to market. As we focus on our core product offering, we are also looking for way to further our brand awareness. A great example of this is our exiting new partnership with the Weather Channel which will feature Lands’ End as part of all live, out-of-studio reporting. As the Weather Channels official outfitter, this is also an incredible opportunity to showcase our apparel highlighting our iconic outerwear, a category in which we will continue to leverage our core competency. We also plan to selectively broaden our product offerings where it makes sense for the brand. We’ve increased our focus on the home cartogram where we see a meaningful opportunity to expand the business as we better align the product assortment with the needs of our customer guided by data analytics and purchasing preferences. We will also focus on growing our outfitters business going forward with our innovative products to meet the needs of our partners. This includes our anticipated launch of the new delta airlines program in the fourth quarter. Our second area of focus is on becoming a more digitally led company. We see great opportunities to leverage data analytics in order to better tailor and personalize the shopping experience for each customer. We know that they want to accomplish four things when they shop at Lands' End: to find what they are looking for quickly and easily, to ensure that it will fit right, to discover new products, and to receive their order when they need it. We are therefore embarking on a number of initiatives to become a quicker and more nimble digital company to create a better customer experience across touch points. These activities are centered on improving and optimizing the user experience across multiple device platforms, offering personalized massaging, product presentation and suggestions each time they visit our site, leveraging data to make better decisions, and improving our speed to market and speed to customer. Our third area of focus is on our distribution channels. In this competitive retail landscape it is key to our success to create an excellent customer experience, in not only how we sell, but where we sell our products. We are testing and implementing our stagey for standalone Lands' End stores, so that we can create the optimum environment for the bricks-and-mortar shopping experience. We are learning both from the market place and from our customers as we create a store strategy that embodies our brand, resonates well with our customers and offers a seamless multichannel experience. As part of our retail strategy, we are using customer analytics to help inform our decisions such as what’s important to our customer at our Lands’ End store and what geographic locations make the most sense for us. We expect our first location to open in the first half of 2018 and we plan to open a handful of locations throughout the year as we test our concept. We are also exploring opportunities to utilize third party B2C digital channels, both domestically and internationally in order to expand the universe of Lands’ End customers and increase brand awareness and exposure. In addition, we continue to focus on the B2B market place through our outfitter business. We are excited about the Delta launch and see additional opportunities across regional and national accounts over time. Overall we believe that we have an opportunity to optimize our distribution channels by leveraging a combination of digital, retail, third party and international channels. We plan to execute on this initiative as we test and learn over the coming years. The fourth area of focus is on business process and infrastructure. As you know, we have invested in a new ERP system over the past several years, with an emphasis of process standardization and efficiency in order to reduce manual tasks and improve how we collect, store and use information. We are already benefiting from the finance and merchandising operating system that we put in place earlier this year and that are in the process of implementing additional capabilities in those areas, as well as improved inventory planning processes. These will pave the way to roll out more strategic competencies as we work to grow the business and operate as a global multichannel player. As we look to the future, we will turn our attention to systems for improving our order management and warehouse management, as well as optimizing our logistics and transportation, which will further enable us to operate with speed. We believe that we are well underway in having the data, the processes and the talent in place to capitalize on our brand’s heritage and interact with our customers in a highly selective personalized way based on their experiences and lifestyles. In fact, we recently accounted the appointment of Gill Hong as Executive Vice President, Chief Merchandising Officer and Head of International and Sarah Rasmusen as Senior Vice President of E-Commerce. They both have exceptional experience in helping us execute in these two critical areas of our business. Essentially it’s up to us to put the customer front and center, meet them when they are going and anticipate their needs. This will be done across the broad from our product assortments, technology choices, distribution channels and infrastructure backlog. Ultimately our customer wants to feel connected with the brand and be taken care of products that are great quality, of good value and fulfill their needs that they have in their life. In conclusion, we’ve laid the foundation for growth and we are now focused on finalizing our strategic plan to drive consistent long term performance over the next several years. While I will provide more detail in January at the ICR Conference, I will share that our initiatives are rooted in driving growth across the business as a customer center multichannel online organization. This means we will provide customers with better and faster access to the products they want across channels, evolve our product offering to continually have a purpose for our customer and be innovators in our digital and marketing programs to enhance our customer connection. We will also focus on growing our retail presence to ensure that customers have access to products whenever and wherever they want to shop. We are excited about the momentum in the business and believe that we are now well positioned to capitalize on the opportunities ahead for Lands' End. I look forward to providing you with more details of our go forward plan in January. With that, I’ll turn it over to Jim to review our financial performance.