Rob Kay
Analyst · Mara River Capital. Please proceed with your question.
A couple of things to begin with, we don’t really find air to be an appropriate and cost effective means of shipment for what we do. So, we basically don’t – maybe samples, but we don’t do it right. Secondly, our focus in as the world has had global supply destruction, and then on availability over costs, because we can still make money at some ridiculous container rates. And we focused because we have been growing a lot. We think it’s a big competitive advantage, a lot of people we compete with are much smaller. And as we talk, we have invested in inventory and stability to be there to support the wholesale channel, as well as direct-to-consumer. And so, availability has trumped price for us. And it’s had some impact on our gross margins as a result, but also in advising, I am getting off pressure a bit. But in a rising cost environment, there is always going to be a lag impact for us to catch up on the margin basis. So, so far this year, there has been some jumps. So, the spot market jumped up to like almost 25,000, a container to the West Coast. They are different cycles, and of course, different in Europe. But it’s all linear, right. But it came back pretty fast. More importantly, we have purchased our ocean freight on contract rates in a normal environment, over 90% of what we ship is on our contract rates. Last year, it was hard to get people to – and that’s how it works. It was hard to get people to actually ship you even though you had a contractor rate to ship you on a contractual rate. So, our total shipping cost is a function of how much we had to buy a spot and how much we had to buy on contract. So, rates have stabilized a little bit. More importantly though, in February, we shipped about 90%, which is the first time like last year, we probably get 50% plus, 55% plus on contract. We did 90% on contract in February. So, it appears and from what we understand, the carriers are doing more and supplying more in terms of their longer, bigger relationships on contract, which is much lower than spot. Contract rates still will be higher in 2022 than when they were in ‘21, still much below the spot.