Rob Kay
Analyst · Sidoti & Company.
Yes. And I tried to give everyone a little bigger -- because second quarter, it was a tough comparison because remembering brick-and-mortar substantially shut down in the second quarter of last year, right? And things substantially went online. So it's a tough comparison, which is why I tried to give everyone in my remarks, a broader view. It continues to grow. So while we were down in absolute dollars in the second quarter, still year-to-date, we're up about 10%, right, in the 6 months because e-commerce continues to grow. And that doesn't include, which we don't report separately on, is our shipments to omnichannel, which grew over 160% in 2020, continues to be very strong. So I mean as a retailer, we position ourselves, as you know, Anthony, to try to be wherever the consumer is going to shop. So we want to be relatively indifferent, whether a consumer buys something online or buy something in brick-and-mortar. And it's just we need to make sure we have adequate presence in all channels. So whether it ends up, it's going to be higher than 16%, right? So I mean likely 20% or more because that channel continues to grow. But it's hard to really handicap where it ends. People -- it's shown in 2021 that brick-and-mortar is strong, right? They've come back very strongly. Likely -- and if you look in Europe, it's much more -- our business is much more oriented towards independents. They come back with a vengeance, which is great. It's a great channel. We're very, very big in that channel. So people like to shop. Likely, the variant, if it continues in this direction, will damper those sales and people will go more online. So there will be some noise fluctuations. I don't know where we end up ultimately.