Jeffrey Siegel
Analyst · Sidoti. Please proceed
Thanks, Harriet, and good morning, everyone, and thank you for joining us to go over our fourth quarter 2014 results. As you know, throughout 2014, we made significant investments to expand Lifetime’s business on a global basis. These investments reflected our assessments that there are more promising opportunities to grow internationally than domestically. The benefits of this focus was clear in the third quarter when we posted record sales and EBITDA despite a difficult retail environment in North America and they were demonstrated again in the fourth quarter as our net sales increased by $25 million or 15% to $190 million. The acquisitions we made in the first half of 2014, Kitchen Craft, Built and La Cafetière provided almost $23 million in sales. For the full year, consolidated net sales were $586.0 million, an increase of $83.3 million, or close to 17%. The three acquired businesses contributed almost $78 million to that number. Of course, as I mentioned last quarter, gearing up with many new brands, products and geographies, does counted of course. We’ve been making significant investments including in the international sales team with a 12,000 square foot showroom in Hong Kong in order to build our global business in a way that will over time enable us to leverage our core capabilities and infrastructure. We see many favorable trends that we expect to benefit our business in 2015. These start with the forecast for continued economic growth and stable unemployment rates, which are now at a six year high in the US. Low oil prices are also increasing the purchasing power – and reducing the cost of some of our materials. Let me take a moment to talk about this change and the way it will help us in 2015. As you saw in the release, our margins declined in 2014. In mid-year, we began to address this decline by working with our suppliers to automate labor-intensive process and redesigning products to reduce costs with that impacting the value of the products. This is a monumental task for a company that markets over 50,000 products in the US alone. While we were making steady progress, the cost reduction progress greatly accelerated when the price of oil collapsed. As you know, we use a considerable amount of plastic resin in our products and the spot prices for resin has dropped by more than 25% since last September. As we turn out inventory over the next few quarters, we expect to see great improvements in the margins in our core business, core US business. There are also many trends that I would call lifestyles on the lifestyle side that are very positive for our business. These include a recovering housing market and the return of new household formations to pre-recession levels of approximately $1 million per year. The movement of Gen-Y or Millennials are with their parent’s homes and into their own homes as their incomes increase and the housing affordability index improves. A greater focus by many households on food prep, cooking, fresh food and home entertaining, smaller home and household sizes as well as other trends that emphasize good design, affordability, flexible spaces and storage space, and notable trends in house with giftables reflecting the positive attitude about at home food prep and baking. We’ve deliberately positioned Lifetime to take advantage of these trends and to address a younger more design savvy market with brands like Sebora, Reo, Farberware Colorworks and the Mikasa, which put us in the solid position to attract first time and new home owners. At this week’s International Home and Housewares Show in Chicago, we unveiled two comprehensive branded solutions for retailers who want to target the millennial consumer. Every major retail we’ve met with in the last three months is targeting this consumer. And I believe we offer the best solutions in both kitchenware and tabletop to capture this segment of the population. The millennial population is considerably larger than the Gen-X population that came before them and even larger than the outsized baby boomer population. The first-line targeting millennials was Farberware Colorworks a comprehensive line of high design, high function kitchen tools gadgets, cutlery and pantry ware. This attractive and affordable collection features, vibrant colors and contemporary styling and was influenced by kitchen crafts, highly successful collection. It’s an example of synergies between the two geographic sides of that business. We began showing this line in January and we have already seen key replacements in 2015 in several major retailers. We also greatly expanded our millennial focus to Reo collection and in the date of line of kitchenware, cutlery and cookware that provides simple and functional solutions, designed to make food preparation fun. We’ve spent a considerable amount of time and money over the past two years developing this line and based on meetings we have had with major retailers before and during the Housewares show, we had very high expectations for this line in 2015. Other significant programs who launched included a unique line of Neoprene lunch products under our new Built brand and an extensive assortment of our up-scale Sabatier, cookware, cutleries, kitchen tools and gadgets. In addition, we added to our high performance, high style Sabora tool and gadget line introducing a cutlery collection which we think will be the crown jewel of line. We are very proud of its unique look and the functionality of the line. Another innovation we’ve unveiled across several brands including both, it’s actually more than two, including Farberware, Sabatier and Reo is a knife storage sheet that sharpens the blade as they use it inserts or pulls out a knife. This is a very unique item and it’s never been anything like in on the market. This unique feature received an especially enthusiastic reception at the Houseware show. It was invented at Lifetime and we’ve applied for both utility and design patents for the concept. We’ve also added many new patents to our dinnerware products appeal to the millennial customer, emphasizing a more usual, casual look, rather than formal patterns. While it’s so early in the year, so far in 2015, these new dinnerware patents are selling briskly. We are fortunate that our Mikasa brand has always focused on younger more contemporary looks as opposed to the formal looks of our upstairs dinnerware competitors. Another important strategy for increasing sales is to gain greater penetration into online retail. As I indicated earlier, the retail universe has changed significantly. With the growth of e-commerce giving consumers a host of new ways to shop, adapting to these trends by penetrating online retail offers a promising way to combat the reduction in floor space in both tabletop and home décor. In 2014, we invested in a dedicated staff working with outside consultants to rapidly advance our efforts in this area. This team has been meeting with our major customers for several months to assist them in putting as many of our 15,000 SKUs as possible online as well as providing copies the greatly enhances the salability of our products online. We are confident this will give us great top-line sales improvement on our online sales for our products in 2015. In addition to making a corporate-wide effort to improve gross margins as discussed earlier, we are also exploring ways to mitigate increases in distribution costs which rose in 2014 as retailers pushed a smaller case packs that are considerably more expensive to process. The price increases we instituted for smaller packs are now coming into effect. We are also improving processes and our distribution centers which in addition to lowering shipping cost for smaller case packs will also help us to service those retailers moving to omni channel. This is combining stores and dot com into a single operation which requires a – warehouses and drop ship orders with increased efficiency. In February, we announced that we had agreed with Reed & Barton to become the stock imports that are in the bankruptcy sale of Reed & Barton’s flatware and giftware business. We expect the court to hold an auction in late April. The addition of the Reed & Barton brand will add to our already very strong line-up of great flatware and giftware brands. I’ll now turn the call over to Larry to give you more details on our fourth quarter and full year financial results and will also provide additional commentary on our guidance for 2015. Larry?