Jeffrey Siegel
Analyst · Imperial Capital
Thanks, Harriet. Good morning, and thank you for joining us to discuss our third quarter 2012 results. Hopefully, you've had a chance to review the earnings release we issued this morning. Joining me on the call today is our CFO, Larry Winoker.
I'll begin by giving you an overview of some of the macroeconomic and business trends that impacted the company's financial performance during the quarter and the strategies that we are executing to mitigate and overcome certain specific challenges. I also will share some thoughts on the balance of the year and our plans for 2013. Larry then will provide a detailed breakdown of the quarter by sector. Following Larry's comments, we'll take your questions.
Over the past several years, our growth strategy has been premised on building our key brands, increasing our market share, expanding our distribution into large markets in which we -- which have not yet been represented by us and making strategic investments in certain emerging markets. We have productivity, real incomes and discretionary spending are rising. Executing this strategy has allowed Lifetime to become one of the largest and most diversified housewares companies in the world, with 10 domestic business units and an international presence that includes our 100% owned U.K. subsidiary and our partially owned investee and partner companies in Mexico, Canada, Brazil and China.
On a consolidated basis, Lifetime's net sales for the third quarter were $128.1 million, an increase of 2.7% over the corresponding period in 2011. This increase includes the net sales of Creative Tops, which we acquired in November 2011, and reflects strong organic growth in sales of Kitchenware products, offset by decreases in net sales of Tabletop and home décor products. The success of our strategy to build our key brands and to increase our market share is best illustrated by the performance of our core U.S. kitchenware business, which posted a 15.4% increase in net wholesale sales in the third quarter. This growth was achieved by rolling out new products and programs such as our innovative lines of Misto's sprayers, ceramic and resin-coated kitchen knives and the introduction of our new Guy Fieri cookware line. Our new line of Savora upscale kitchen tools recently debuted at a major retailer in the U.K. and will be introduced on a limited basis in the U.S. later this month. We expect that Savora will be a key brand for us going forward.
As I have said on previous calls, the key to growth in these categories is innovation and newness, and no one does innovation and newness better than Lifetime. Sales of Tabletop products were negatively impacted by several factors, including a decision to restrict sales of Mikasa-branded dinnerware to customers that maintain and primarily sell through brick-and-mortar facilities. As we build Mikasa into a truly global brand, we need to ensure that consumers worldwide are provided the services necessary to understand and appreciate our product. We have found that many internet retailers fail to provide those services and that sales through primarily internet-based retailers creates a channel confusion that dilutes the Mikasa brand. Enforcing this policy will cost us several million dollars of net sales in 2012. However, it is a price we gladly will pay to protect the integrity of the Mikasa brand.
Our Tabletop business in the quarter was also affected -- was affected also in the amount of several million dollars by the well-publicized problems at JCPenney. Despite these challenges, Lifetime's Tabletop business continues to be healthy, and the Mikasa and Pfaltzgraff brands have been able to achieve gains in market share within their respective categories.
In our last call, I talked about home décor, a category that's been suffering industry-wide. Retailers have sharply reduced the floor space devoted to the category, which has also contributed to pricing pressure. Our strategy in mitigating the decline in sales of home décor products has been to transition a portion of our decor business to higher quality branded products sold under our Mikasa and Pfaltzgraff brands. By refocusing our product assortment on more upscale offerings, we believe we will ultimately make better returns on less volume. While our new product lines have been well received by our retailer partners, a significant turnaround in this category will not take place until 2013.
As Larry will discuss more fully, we reduced the book value of our Elements trade name, resulting in a noncash impairment charge of $1.1 million in the third quarter.
Let's turn to our international business, which increasingly is becoming a major area of focus for Lifetime. In the third quarter, our partner companies in Mexico, Brazil and China all performed to expectations. Lifetime Brands Canada has also continued to do well, reflecting the steadier Canadian economy. There's a lot of positive momentum in those parts of our business. In the third full quarter since we acquired Creative Tops, our 100% owned U.K. subsidiary and our launchpad for introducing many of our core products in the U.K. -- in the EU -- this is the third quarter we've owned them, Creative Tops generated net sales of $10.9 million in the quarter, in line with our expectations despite a difficult economy in the U.K. and elsewhere in Europe.
In our last call, I described the investments we're making in Creative Tops, allowing additional people -- allocating additional people and other resources to the business. Those investments continued in the third quarter. Obviously, it'll take some time for all these initiatives to bear full fruit, but we've been seeing strong interest from retailers in the United Kingdom and the products Lifetime has developed with the Creative Tops team. Many of these are in the Food Prep business, leveraging Lifetime's expertise in that category. I'm very happy with the acquisition and encouraged by the progress we're making.
I'm pleased to note that Lifetime's operations were only minimally disrupted by Hurricane Sandy. Our offices on Long Island and our East Coast distribution facility in New Jersey were closed for 2 days due to roads throughout the region being closed to travel. However, by Wednesday of last week, all facilities were fully staffed and operating at normal levels. I want to take this opportunity to thank the Lifetime team for their tremendous work during the disaster. All our employees pulled together and the business -- it's business as usual throughout the organization. With the election finally behind us and the impact of the hurricane beginning to wane, consumers at last can begin to focus on their holiday shopping. And with consumer confidence relatively high, interest rates low and gas prices somewhat stable, my overall sense is that consumers generally think things are getting better. I've spoken to several of our key retailer partners and they agree the holiday shopping season should be a good one. Of course, the big unknown remains how the government deals with the fiscal cliff and how this plays out in the media. It has a potential to weigh on consumer psychology in the coming months, which certainly could impact holiday sales. That said, I'm optimistic about the holiday season in general and about Lifetime's business in the fourth quarter.
I have previously said that the fourth quarter would be strong and 5.5 weeks into the quarter, our business is performing up to our expectations. Based on our current bookings and orders, we believe that net sales in the fourth quarter of 2012 will be approximately 5% greater than net sales in the fourth quarter of 2011. As for 2013, there are also some good signs. The U.K. economy seems to be recovering and the prices we pay for goods coming from China has stabilized. As always, there's a lot of unknowns, especially with respect to the impact of potentially higher taxes, high cost of health insurance and of course, the government's action on the fiscal cliff.
Larry is going to give you more details on our third quarter analysis. Larry?