Earnings Labs

LCI Industries (LCII)

Q3 2024 Earnings Call· Sat, Nov 9, 2024

$117.38

-1.02%

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Transcript

Operator

Operator

Good morning or good afternoon, and welcome to the LCI Third Quarter Earnings Call. My name is Adam, and I'll be your operator for today. [Operator Instructions]. I will now hand the floor to Lillian Etzkorn to begin. Lillian, please go ahead when you're ready.

Lillian Etzkorn

Analyst

Good morning, everyone, and welcome to the LCI Industries Third Quarter 2024 conference call. I am joined on the call today with Jason Lippert, President and CEO; along with Kip Emenhiser, VP of Finance and Treasurer. We will discuss the results for the quarter in just a moment. First, I would like to inform you that certain statements made in today's conference call regarding LCI Industries and its operations may be considered forward-looking statements under the securities laws and involve a number of risks and uncertainties. As a result, the company cautions you that there are a number of factors, many of which are beyond the company's control, which would cause actual results and events to differ materially from those described in the forward-looking statements. These factors are discussed in our earnings release and in our Form 10-K and in other filings with the SEC. The company disclaims any obligation or undertaking to update forward-looking statements to reflect circumstances or events that occur after the date of the forward-looking statements are made, except as required by law. With that, I would like to turn the call over to Jason.

Jason Lippert

Analyst

Good morning, everyone, and thank you, and welcome to our third quarter 2024 earnings call. We continue to execute well during the third quarter, improving margin and increasing share as we navigate some continued headwinds in the RV and marine sectors. Over the past six decades, Lippert has been established as a leading global supplier of highly engineered components for the outdoor recreation, transportation and building products industries. We feel that our diversified product portfolio, combined with the results of our continued focus on innovation, customer satisfaction and strategic acquisitions continue to help us win with our OEM and aftermarket customers. With these advantages, particularly our innovative high-quality content, we've been able to gain RV OEMs market share year-to-date in our top five product categories, appliances, awnings, chassis, furniture and windows. These products made up roughly 71% of our total RV OEM business so far in 2024. Despite continued industry softness in RV and Marine, net sales declined only 5% during the quarter to $915 million. The quarter also benefited from increased automotive aftermarket sales, underscoring the success of our growth strategy as we track organically towards $5 billion in revenue for 2027. We also delivered meaningful profit growth this quarter. Operating margin increased to 100 basis points and operating income dollars grew 18%, driven primarily by operational improvement and cost management initiatives. Supply chain improvements helped lower material costs, while product quality and technical training initiatives reduced warranty costs $10 million during the quarter. Furthermore, we continue to consolidate facilities and reduce our overall cost structure and footprint while maintaining scalable capacity. We believe there is further opportunity to execute on these types of cost savings initiatives and business unit consolidation to support enhanced profitability in the coming quarters. Lillian will talk about this in more detail shortly. I…

Lillian Etzkorn

Analyst

Thank you, Jason. Our innovative portfolio and reputation for best-in-class quality and service drove share gains during the quarter, but revenue growth remains pressured as we navigate continued retail demand softness in the RV and marine market. Our consolidated net sales for the third quarter were $915 million, a decrease of 5% from the third quarter of 2023. OEM net sales for the third quarter of 2024 were $685 million, down 6% from the same period of 2023. RV OEM net sales for the third quarter of 2024 were $422 million, down 2% compared to the prior year period, led by a 22% decrease in motorhome wholesale shipments and an increasing mix shift towards lower content single-axle trailers. Year-to-date, wholesale units through Q3 2024 were 256,400, while year-to-date retail units were 286,600 units, signalling healthier dealer inventory reduction. These impacts were partially offset by an 11% increase in North American travel trailer and fifth-wheel wholesale shipments and overall market share gains. Specifically, we gained share in our top five RV product categories, appliances, awnings, chassis, furniture and windows year-to-date through September 30, 2024. Content per towable RV unit was $5,147, down marginally compared to the prior year period, while content per motorized unit was up slightly to $3,768. Content per towable RV unit was down primarily due to the shift in single axle trailers, which had less overall content. These trailers accounted for about 23% of production in Q3 2024 compared to the prior year of 18%. Typically, we would see a mix range of 16% to 19% for these units. Organic content increased 1%, both sequentially and year-over-year, supported by share gains we delivered in the top product categories we supply to RV OEMs, appliances, awnings, chassis, furniture and windows. Aftermarket net sales for the third quarter of 2024…

Operator

Operator

[Operator Instructions] And our first question today comes from Fred Wightman from Wolfe Research. Fred, your line is open. Please go ahead.

Frederick Wightman

Analyst

Hey guys, good morning. Thanks for taking the question. Helpful to get the wholesale shipment outlook for next year, but I'm wondering if you could just help us with the mix components of that, and then maybe if it's relevant, the commodity headwinds as well, too?

Jason Lippert

Analyst

When you say mix components, you're talking about just mix of the RV types?

Frederick Wightman

Analyst

Correct. Yes.

Jason Lippert

Analyst

So it's hard to say. I mean, like we said in our prepared remarks, we feel like from a mix standpoint that it should normalize a little bit more. I don't know that it will ever go back to -- we look at single axle trailers that have the lowest amount of content back a couple of years ago, and it was around 15% to 17% of the total makeup of towable, and it's jumped up over 20% here in the last quarter. So we feel it's going to go back down. I don't know if it goes back down to 15% to 17%, but it should get a little bit better than what it is today. But as far as the wholesale outlook, we're looking at 335 to 355, somewhere in that range. We'll tighten that up next quarter, but I feel like there will be a single-digit increase off of or high single-digit increase off of this year.

Lillian Etzkorn

Analyst

And Fred, to your question in terms of the commodity pricing pass-throughs, we've been seeing that mitigate as we've gone through 2024 calendar year. We're still putting together our plans clearly for next year as we're in the budget season right now. But I would not expect pricing pass-throughs to be anything material as we're looking into next year as we really have mitigated that at this stage.

Jason Lippert

Analyst

Definitely more stabilized.

Frederick Wightman

Analyst

Makes sense. And then I'm wondering just post-election, if you could remind us the import exposure that you guys have to China specifically and maybe how we should think about that potentially impacting COGS going forward?

Jason Lippert

Analyst

Well, without giving you the actual numbers, I can tell you that since 2020, when we first started dealing with a lot of the tariff activity that happened, we've mitigated a lot of our risk in China specifically. So we've had some company directives since then to de-risk out of China. So it's still a significant portion of our spend, but much less than what it was a few years ago. And we're going to -- if the tariff activity happens like it did last time, we assume we'll have a few months to respond and plan, and those plans include taking more offshore Asia, nearshoring here and then obviously bringing some of the production back to the US for manufacturing. So -- and then what we can't mitigate, we work to pass through. So those are kind of our playbook.

Operator

Operator

The next question comes from Craig Kennison from Baird. Craig, your line is open. Please go ahead.

Craig Kennison

Analyst

Good morning. Thanks for taking my question. Just to follow up on Fred's topic there on tariffs. Are you able to share what your tariff tax was or has been in the last few years?

Lillian Etzkorn

Analyst

Craig, no, I don't have that in front of me. I can take that back and see if we can find something and follow up with you separately.

Craig Kennison

Analyst

Good morning. Just to follow up on Fred's topic there on tariffs. Are you able to share what your tariff tax was or has been in the last few years?

Lillian Etzkorn

Analyst

And obviously, we're getting a lot of questions on it. And maybe I wanted just to ask you, Jason, whether in the context of tariffs, whether you feel like you have competition that might be more disadvantaged than you and if you look at it holistically, maybe there's a different perspective on it?

Jason Lippert

Analyst

Yeah, I feel that way for sure around some of our product lines. I mean we obviously build a lot of products and even have products like chassis, which is the largest product line in the company for RV. Almost 100% of the components there are sourced domestically. So that's not an issue for some product lines. But, like I said a minute ago, we're de-risking out of China. We have been for several years, and several of our competitors are still firmly planted there. And that gives us a huge advantage because we're already out on some products like appliances and furniture and things like that, where we can continue to bolster some of our importing partners that are not in China specifically. Not to say that some of those other partners won't get tariff as well, but likely not as much as China.

Craig Kennison

Analyst

And then maybe a big picture question. If I look prior to the pandemic shutdown, just looking at four or five years prior to that, your average EBITDA margin was in that 8% to 10% range, maybe 9%. What are the ingredients to getting you back to that level?

Jason Lippert

Analyst

Yes, so I'll answer it a couple of different ways. I'm sure Lillian has a couple of thoughts on that as well. But, if you go back to 2018, 2019, we were much more heavily concentrated from an RV perspective there. So we've diversified the business significantly since that period of time, which has caused some of the added cost structure. We've got mature businesses there now. I think we've talked about that in the last couple of calls, our margins in those other businesses are starting to mature and become better and become additive to that double-digit margin that we've been shooting for. Then as soon as we've done so much cost work around the business, just cost structure work and putting ourselves in a great position for when we see this inflection point in the next couple of quarters in RV, it will start to really show up. But, we feel we're going to get back to double-digit margins as soon as the business normalizes on the RV side specifically, and we kind of consider normalization of 400,000 to 425,000 unit wholesale range with RVs where it's kind of averaged over the last 10, 15 years.

Operator

Operator

The next question comes from Daniel Moore from CJS Securities. Daniel, your line is open. Please go ahead.

Daniel Moore

Analyst

Yes, good morning, Jason. Morning, Lillian. Thanks for taking the question. You mentioned, again, 335,000 to 355,000 wholesale units. Just wondering if you could talk a little bit about the cadence, you'd expect within that range kind of H1 versus H2? And then I appreciate the color on content. Do you think you can get back to 3% to 5% content growth in '25? Or will that be a little bit more dependent on mix and the level of entry-level single axle trailers over the next 12 months?

Jason Lippert

Analyst

Definitely dependent on mix, Dan. But yeah, I think we're -- if you would ask me a few days ago, I might have had a different answer than today, but I think with the reduction in interest rates, the pending inflation improvement and the current inflation improvement, we've already had the deceleration there. I think the biggest thing is just the consumer confidence, which I think we saw yesterday is -- looks better than we might have anticipated, and then you look at probably the most important thing is the decade record low inventory levels that we're seeing on dealer lots. So their inventories are really depressed, and I think we're poised and ready for a restock. So I think that, again, depending on when you looked at this, I feel a lot more comfortable today. It's going to be sooner than later, but definitely in the next quarter or two. And then hopefully, we have a back half that's pretty strong.

Daniel Moore

Analyst

Very helpful. And then I know this is a crystal ball or maybe guidance in terms of a question, but solid operating margin improvement this quarter. Obviously, Q4 has a little bit less absorption. But when you put it together, exiting somewhere around 5% in terms of operating margin for '24. Given the outlook that you've kind of given for RV, how do we think about potential for what a margin uplift might look like in '25, let's say, marine is down modestly and RV is in that range that you described?

Lillian Etzkorn

Analyst

Yes. So as we think about next year, and as I mentioned, we are in the process of finalizing our budget at this point for next year. So we'll provide more color on our next call. But as I think about the progression from this year to next, there's a few different puts and takes. Clearly, we're expecting to see that continued modest growth and progression on the RV side of the business. When we think about the marine side of the business, it's probably going to be a little bit more tepid as we look towards the next year and a couple of other puts and takes within our adjacent businesses. That said, my expectation for the business would be a modest increase in terms of our margin and our profitability for next year just from the perspective of a couple of things. One, clearly, just with the revenue uplift, we get better fixed cost absorption with our facilities. We've talked about in the past, Dan, in terms of the consolidation of our footprint and more of the optimization. We're going to continue to work towards reducing some of the footprint which will also take some cost out of the system, continue focusing on some of the overhead costs to reduce as well. So really trying to attack it on several different fronts, first and foremost, being volume benefits and then also focusing on continuing to improve our costs as we move forward.

Jason Lippert

Analyst

Yes. I'd double down on the cost improvement comment there. We're going to probably come out – we're not going to probably. In Q4, we'll talk on the call a little bit about where our cost structure is headed based on some of the improvements we feel we can still make. I mean we've been talking about bouncing along the bottom of the industry here for a couple of years now, especially in the last few quarters as we've kind of felt the bottom. But we do feel that we've got momentum on cost structure improvement. I would also say that with some of our top innovations that we've talked about along with some of our chassis and window and other top five product categories that we've got significant market share to gain there. I mean I'd say that over $0.5 billion in total addressable market in some of those categories, when you look at chassis, windows, our ABS and TCS, we talked about levelling appliances, axles, and slide outs. It's a pretty big market share opportunity there that we're going to continue to go after. And depending on where mix ends up next year, that can just be a nice tailwind for us if mix kind of normalizes just a little bit.

Daniel Moore

Analyst

Really helpful. Last one, and I'll jump back. But you mentioned M&A. And obviously, with the significant cash generation we've seen over the last 12 months, leverage has come down nicely and hopefully, EBITDA is bottoming here. So it takes two to tango, but talk about the pipeline and your outlook for M&A over the next kind of six to 12 months relative to the last six to 12?

Jason Lippert

Analyst

Yes. We've obviously been fairly inactive in the last couple of years just to preserve cash and do the right things and the smart things there. We have had a lot of conversations with a lot of different targets in the last several quarters. So hopefully starting to get closer on some things and definitely expect more activity to come about the next couple of quarters. But we're hoping that M&A is more active in the next calendar year than what we've seen this year, obviously. I feel good about it.

Operator

Operator

The next question is from Mike Swartz from Truist Securities. Mike, your line is open. Please go ahead.

Michael Swartz

Analyst

Hey guys, good morning. Maybe to start, just Lillian I think you had mentioned and Jason you had mentioned that organic content in the towable business was up about 1% and reported content was down 1%. Can you help us bridge the gap on what pricing, mix, some of the other M&A, some of the other variables might have contributed to the quarter?

Lillian Etzkorn

Analyst

Sure, Mike. I'd say the biggest contributor to the downward pressure this quarter is mix. As I mentioned in my prepared remarks, the percentage that we saw in the quarter for single-axle trailers came in at about 23%. Typically, we'd see anything from 17% to 19% is what we had seen historically. That headwind alone pressured the content number by about 3.5% in the quarter on a trailing 12-month basis. From an organic perspective, that was actually positive for us in the quarter again. It was up 1%. The commodity prices at this point, the pass-through really is pretty mitigated at this point. So really, what we're dealing with is predominantly that mix number that I was referring to, offsetting a good chunk of the organic growth that we're seeing. And as we think about the content on a go-forward basis, we'll start seeing in the fourth quarter more of a pickup on some of the innovative products that Jason has been talking about that we highlighted at the open house. We'll start seeing that organic content come up as we progress into the fourth quarter and then as we move into next year, again, presuming that production picks up as well. We will still need to be watching the mix number because I think that is going to continue to be a headwind as we move into 2025, as Jason was commenting on, but do feel good about the organic pickup at this point.

Jason Lippert

Analyst

And just to kind of echo Lillian's comments on the single-axle trailers. I mean it's up 38% from last year. Camping World is a big driver of that unit. I mean they pushed a lot of those into the market to entice some first-time buyers, and it's been, I think, a good thing. But when you look at the content on those trailers versus what you would typically see in a travel trailer, the average travel trailer price is around $30-ish thousand today. And some of those are selling for $9,000 to $11,000. So you can just imagine the lack of content in a lot of those trailers. So they've given us some indication that the next couple of quarters are going to see some more normalized ordering patterns with trailers with more content.

Michael Swartz

Analyst

Okay. That's helpful. And then just a follow-up. Lillian, I may have missed it, but did you cite what M&A added to the quarter?

Lillian Etzkorn

Analyst

In terms of sale?

Michael Swartz

Analyst

Yes, yes.

Lillian Etzkorn

Analyst

In terms of consolidated sales... I did not, but it's pretty small. Again, to the comment that we made in terms of M&A, it's been pretty quiet the last couple of years. We only had the one acquisition earlier this year as it related to the Camping World Furniture business. So the sales related to M&A really, call it, single digits.

Michael Swartz

Analyst

And then final question, just on CapEx. I noticed you pulled that down a little bit. Is that just a timing issue with some of those capital projects now falling in 2025?

Lillian Etzkorn

Analyst

I'd say part of it will be timing. I would expect CapEx to tick up next year. It's the cadence of the spend. And frankly, while we have been generating very strong cash flows throughout this year and last year, the team has been focused on focusing the spend on what's truly necessary from a maintenance perspective. Yes. So to that extent, I'd say we're spending where we need to spend, and it's more of a timing that we'll see that uptick a little bit more into next year.

Operator

Operator

The next question comes from Scott Stember from ROTH.

Scott Stember

Analyst

Jason, maybe we talk about the aftermarket. Obviously, the business on a net basis is doing what it's supposed to do, right, in these tough times. But how do you view this business for next year, specifically on the RV side, assuming that the -- I guess, the attachment side of the business starts to flatten out and then maybe on the brake fix side of the business as all these RVs that have come into the market since the pandemic wear and tear? Just trying to get a sense of what we could look for in the next year or two there.

Jason Lippert

Analyst

Yes. On the automotive and truck accessory side, just real quick, we anticipate we'll continue to grow nicely like it did this past year. We've had a lot of good tailwinds there. But with respect to the RV, I'm glad you asked the question because it's a good one. If you look at the amount of RVs that are coming out of the warranty cycle -- out of warranty, it's about $1.5 million from 2020 to 2022, 1.5 million RVs. So that's a lot of RVs that are -- the warranties are going to be completely expired on those in 2025. So what that means is going to drive a lot of customer pay opportunities as those continue to age. So -- and then you've got -- from a warranty standpoint or a cost standpoint, you've got '23s and '24s starting to enter the warranty cycle now compared to the high-volume years we had in 2020 to 2022. So warranty should have some downward pressure where we're not going to see the kind of warranty we saw when there was just a massive amount of RVs being built. So it's a really good dynamic for us as you're looking at our aftermarket business for repair and replacement and upgrade. It's those 1.5 million RVs that are completely coming into the customer pay cycle, which is where we make our warranty opportunity dollars on repair and replacement and upgrade.

Scott Stember

Analyst

Last question also on the aftermarket. When you guys were aggressively advancing this back in, I guess, three or four or five years ago, the narrative was that this business could be 2x on the margin versus the OEM business. Is that still the case? And would that suggest that the margins in aftermarket could go into the high teens, pushing 20%?

Jason Lippert

Analyst

It depends on the mix. I mean, if you look at our -- we've said in the past quarters that our automotive aftermarket margins are less, and it's about 60% or 54% of our total aftermarket revenues. So as long as we keep that mix, I mean, likely, that's not going to happen, but we're still going to have nice margins and great opportunity. We've -- like I just mentioned, with the units coming out of warranty into the customer pay cycle, it's a huge opportunity for us over the next two to three years. We're going to start seeing all those come into play. And we've obviously demonstrated over the last 10 years since we started the aftermarket division that we know how to run this business, and it's mature now, and we're driving really good margins. So...

Operator

Operator

The next question comes from Tristan Thomas-Martin from BMO Capital Markets. Tristan, your line is open. Please go ahead.

Tristan Thomas-Martin

Analyst

Good morning. Good morning. Kind of trying to quantify a potential tariff impact. I think last year, you called out about 30% raw materials and components is imported. And then Jason, I think you said a was a significant amount from China. So does that mean north of like 15-ish-plus percent of raw materials and components imported from China? Or am I not thinking about that the right way?

Jason Lippert

Analyst

I don't have the number off the top of my head, but like I said earlier, it's significantly less than what it was in 2020. And I think a way to look at the tariff -- if you're kind of looking high level at this, the way to look at the tariff potential is, a, we're likely to have some time to react. It might be a matter of months like it was the last go around. But I think our margins didn't really suffer the last time that we had this because we took action right away. And again, those actions are offshoring China more than what we are today, and we're already in process because we started that process a few years ago. And then nearshoring here more in the U.S. and then bringing some of the products back for U.S. manufacturing, which we're actively considering all three of those right now. I think we'll be fine when it comes to tariff. And the fourth option, obviously, is to pass some of that cost along, which we did we did when the last tariffs came out. So I think the way to look at it is we know how to -- we've actually had a lot of practice dealing with that the last go around. So I think we'll be fine this time.

Tristan Thomas-Martin

Analyst

Okay. So do you think -- are you going to proactively try to take some of those steps? Or… just on tariff, I think.

Jason Lippert

Analyst

Yes, we've already been doing that. We've been -- once we started the offshoring China program a few years ago, we've been actively continuing to do that and have some company goals around that to move product out of China. So that's one way to look at it, I think, is that we're in practice of doing that today. We'll get you more color on the specific things once we know more.

Tristan Thomas-Martin

Analyst

Yes. No more color would definitely be helpful considering how quickly I feel like things can change post the election. And then just really quick, with something like TCS, is that a '25 model year '25 benefit? Or is that really like a '26 and beyond story?

Jason Lippert

Analyst

I think it's '25 and beyond. I mean we launched it this year, obviously, and we've got some really good brands on it. And that's really how you promote innovation and you really get a good return and quick return on innovation is getting the right brands on it quick. So we've got brands like Brinkley and Alliance, Grand Design. We've got the other majors looking at it, but we've got some really top-notch brands that are already using it today. So some of it depends on when they want to implement it, whether it's a model year change or a running change, but our goal is to put this product ABS and a couple of the others on steroids over the next couple of years with programs and really make it more of an industry standard.

Operator

Operator

Our final question today comes from Brandon Rolle from D.A. Davidson. Brandon, your line is open. Please go ahead.

Brandon Rolle

Analyst

Good morning. Thank you for taking my questions first. Just following up on Tristan's question. Globally, is 30% of your raw materials and components imported still the right way to think about the business heading into 2025? Or has that mix increased or decreased any just looking globally, not just China?

Jason Lippert

Analyst

I don't know the right number, and we'll get back to you on that, Brandon, and Tristan, for that matter. But I would say that number is decreasing because of our initiatives to bring more either to North America or offshore Asia.

Brandon Rolle

Analyst

Okay. And I think one of the mitigation efforts you had mentioned was potentially passing through those cost to the consumer. Do you feel like -- obviously, we're in a different environment now with a more price-conscious consumer and elevated interest rates. Do you feel like that mitigation effort might be a little challenged just given pricing is so important right now in the market?

Jason Lippert

Analyst

Well, let me be clear. I mean that's our last priority is to pass it along. Our first priority is to find a way to mitigate it through finding new suppliers, whether they're in different countries or whether we're bringing the product back here and finding suppliers domestically or building the components domestically. But again, we always work with the OEMs, and it's a last resort to pass it along to the consumer, and it's usually a small portion of what the overall picture is going to look like once we find out what that picture actually is.

Brandon Rolle

Analyst

Okay. And just finally, I think in the press release, you had mentioned strong market share gains within the chassis market. Can you talk about maybe the market share gains you're seeing within chassis? It seemed like a couple of OEMs in the market had maybe gone to another supplier for certain products and even one had mentioned that maybe traditional suppliers needed to earn their business moving forward. So any color there on what strong means and maybe where your market share is today versus where it was at the end of last quarter, if possible?

Jason Lippert

Analyst

Yes. I think -- I'll give you a couple of different examples. But more of the Fifth Wheel manufacturers, and we're literally supplying 98% of the Fifth Wheels today. So more of the Fifth Wheel manufacturers are looking for more durable chassis foundations because of the fact that people are just using them more. They're not full timing necessarily more, but they're living in the units more and using them more. They're taking them off road. So there's been a significant desire by a lot of the OEMs and a lot of the brands that build fifth wheel to have some be fewer, bigger chassis. So we've been working steadily there, which increases the content significantly, if you can think about it in the way that you're just adding a lot of steel and things like that. We changed some of our slide-out mechanisms. We put leveling in the chassis. We just talked about TCS and the new suspensions that we're offering. Those have to come with the chassis. That's going to drive market share improvement there. But if you look at all the things that we're doing and you talk about maybe your comment about has there been business traded where we've lost some market share. Yes, I mean, every year, there's a couple of puts and a couple of takes. So I think if you look at the last 10 years, yes, we might have lost a couple of brands each year, but we've also picked up a couple of brands each year. And the net of all that is that we've improved our chassis revenues year-to-date, 9 months over the last 9 months last year, even with some of the cost givebacks and things like that. Hopefully, there's no more.. Just from a total chassis package, there's nobody that does all the different types of chassis that we do today and has the flexibility and design capabilities and manufacturing capabilities to build some of the types of the units that we're building. So if you're most brands have ranges across from small travel trailers or to large tow haulers, and we're really the only manufacturer out there that can do all of it.

Brandon Rolle

Analyst

Great. I was just focusing on the puts and takes if you had any examples of maybe some takes to offset some of the puts.

Jason Lippert

Analyst

Yes. I'd say most of the market share came from us having brands that were -- having the brands that we're winning. And I've talked about that on prior calls where there's a lot of brands out there. You can gain an account, but if you're not building many units, then it's better to have the brands that are gaining market share and adding volume to the production every year. So I think I'd look at it more that way than maybe the way you're looking at it. Is that helpful?

Brandon Rolle

Analyst

Okay. No, that is because -- and just lastly, you had said you have like a 98% market share within Fifth Wheels. I guess how much more market share is there to gain in that category than if that's where you're gaining the most share at this time?

Jason Lippert

Analyst

You answered your own question, Brandon. I think that the way to look at the market share there is that, like I just said, there's going to be -- Grand Design is a good example. They've just added some significant volume in terms of steel to their units to beef them up so that people say, I want to spend more time in my units not six months. It's got to last longer and the foundation has got to be solid. So we're putting a significant amount of content into Fifth Wheels right now for that specific reason. That goes all the way down to some of the mid-profile Fifth Wheels that are out there as well. So I think as brands start to do that, other brands are going to look at that because they're going to market the units that way, that they've got stronger founds, they've got bigger chassis and here's what they've done. And once all the brands do that, it increases and improves content pretty significantly. So obviously, from that 2% or 5% or whatever the actual number is, there's not a lot of units to gain unless that market grows, but where the dollar content gain is in all these things that they're putting in chassis, including TCS because that's going to need to be added to the chassis as well. There's chassis improvements that need to happen to accept that TCS system on the suspension. So hopefully, that's helpful.

Operator

Operator

We have no further questions. So I'll turn the call back over to Jason for closing remarks.

Jason Lippert

Analyst

All right. We appreciate everybody for tuning in today. We look forward to giving you more color on the next quarterly call in a couple of months. Thanks.

Operator

Operator

This concludes today's call. Thank you very much for your attendance. You may now disconnect your lines.