Jason Lippert
Analyst · CJS Securities.
Yes. I think that -- lets just go back to the recession, post-recession everybody thought. The way or the future is going to be lighter, smaller, more cost-effective units and that, it did make a huge impact and we're still, kind of, in that mode today. But I think through all that, even though, we've got a lot of smaller units out there than what we used to have, we're still finding ways to grow content. So I don't worry about it because you look at our product lines and our product breadth, we're all about features and value, and functionality, and creating products, innovating products that don't exist today that didn't exist yesterday. So that's what people wanting in their units and they are taking out more of the things that aren't really adding value, more of the commoditized stuff, things that just are vanilla or people don't notice or people don't get the value out of. So I think what we're seeing and they've been de-contenting since March, feels like, and our content is growing. So I think again, if you look historically, we're able to develop products that one of the reasons, we love having the robust R&D center, as that, we're constantly cranking out products that are new to the market, that add value and add content, but also taking a 100% of our core products and adding value to all those. So whether you take in a piece of furniture and adding a cup holder, a lighted cup holder or a motorized foot rest or you're taking a leveling system that was one way yesterday and we add two or three other features to it. We can find ways to charge more that way. We've taken a step recently. The industry has used the same step for 50 years, such as the fold-up manual step, and it's $45 item for the OEMs and now everybody's buying our new step that plants off the ground and folds up into the unit for a $140. So it doesn't always mean creating new products that don't exist, it's creating product content that existing products that didn't exist. So we think we're going to be successful there.