John C. Malone
Analyst · Pivotal Research Group
Thanks, Matt. I’ll take a crack at that second one and BD can think a little bit about pricing, but ARPU per customer is a metric that we focus on, as you can imagine. And with the bundling ratio of 1.7, or really 1.65, every customer we add, every broadband subscriber we add, every voice customer we add, generally improves that and we’ve been pretty steady, 4%, 5%, 6%, plus percent growth in that ARPU per customer quarter-over-quarter as long as I can remember. So that number is going nowhere, but north. If you look at Germany for example, I think when we first bought Unitymedia, they were at somewhere in the order of €13, €14 per customer, we’re now getting close to €18 per customer. So it’s a number you want to focus on a per product basis, generally speaking, were flat, I don’t know what numbers you’re looking at, Matt, and there might be some math in there we can help you with, but generally speaking our ARPU per RGU is generally flat. It’s not something we target to go up or down; it’s generally something that’s flat. We’re principally focused on volume, high margin volume and that’s really what’s been driving our growth historically. Pricing, for the most part, we’re taking CPI and small increases just about everywhere where we can, but I think the main goal in our pricing strategy is to maintain our marketshare gains. So we’re generally in our bundles going to be cheaper than the competition and faster in terms of our broadband product. And if you want to have a faster product and a more attractive bundle, you’re generally going to underpricing your competition a little bit. That’s served us well. As long as we can do that and maintain kind of volumes we’re achieving and the kinds of ARPU per customer growth we’re achieving, that’s the strategy you want us pursuing. I mean, there is – these are high NPV, high return products and bundles from an economic point of view so we have a little room. Over time though as the speeds enhance and as the market matures a bit, we do believe that products north of 50 megabits are going to end various pricings and billings structures will evolve such that we do think we’ll have greater pricing power in broad band in particular in the long run and I think you should expect to see that. (Inaudible) want to add anything to that?