Chase Carey
Analyst · Pivotal Research
Thanks, Mark. It's been about bit over three months since the change in ownership and management at Formula One. Our primary focus during this time has been on launching the key initiatives that will enable Formula One to begin to realize its true potential value. Our first priority was to build a management team to execute our strategic vision. Ross Brawn and Sean Bratches were hired day one to lead the sporting and commercial sides of our business respectively. Ross and Sean showed of their key executives largely in place by the end of June, with supporting stuff in place by the end of the year. We will remain lean and agile, however the prior organization was essentially finance and legal teams with no commercial or sporting organization. We believe the addition of these organizations will significantly aid in growing and managing the business. We expect to double our London-based team from about 75 to 150 individuals. Support groups outside London, such as broadcast operations and freight will continue largely as they are. On the commercial side of our business, we've engaged with the majority of our key existing promoters, sponsors, and television partners about ways to expand our relationships. We're discussing ways to make our events bigger, broader and more exciting; to provide sponsors a broader range of opportunities to engage and activate their relationships; and enable fans a broader ability to connect with Formula One across the full spectrum of video platforms available with on-screen innovations to create a much richer experience. We've also been actively engaged with potential new promoters or sponsors and media partners. We have been surprised with the breadth and depth of the excitement from potential new partners, who seem truly energized by the changes in Formula One. We've announced a few agreements, for example, next year we'll go to 21 races when we add Germany and France and drop Malaysia, and last week we announced a new television agreement with Canal+ in France. There are also many important areas of growth in profits for us beyond the big three tent poles of TV, sponsors, and races. These other areas include hospitality, merchandizing, special events, gaming and specially produced content for third-party platforms. We're particularly excited about the potential growth of an over-the-top subscription digital platform over the next few years for our most passionate fans. We’re also building tools that did not previously exist like research, databases, digital platforms and marketing capabilities to provide the necessary insights and information to deepen our fan base around the world. We unleashed our drivers, teams, promoters and more on social media, which resulted in three to four fold growth in areas like video engagement on social media. On the motor side of our business, we've also begun to work with the FIA, our regulator, and the teams to take steps to ensure our competition on the track delivers the best fan experience possible. We are addressing the engine, the cost, the rules and other key issues, all with the goal of making the sport the best it can be. As part of the process, we're also revealing the broader race weekend in areas like support races to enhance and improve the experience for fans. It's been a busy few months. The majority of time has been spent engaging with the key partners of Formula One: the FIA teams, promoters, sponsors, broadcasters and, as much as possible, the fans. We feel great about the excitement and support we've received. Without question, Formula One is the pinnacle of global motor sports with a truly unique, enormous, global, passionate fan base. In many ways, it is a sport just waiting to be taken to the next level. We have a lot to do and we're off to a good start with 4 races under our belt attendance up and strong results in TV viewership and digital engagement. We move into the European portion of our season in Barcelona this weekend, where we'll launch a few more things to engage fans. It should be fun. We hope you all tune in. And with that I'll turn it back over to Greg.