Sean E. Reilly
Analyst · those discussed in this call in the company's most recent annual report on Form 10-K, as updated by its quarterly reports on form 10-Q. Lamar refers you to those documents. Lamar's second quarter 2014 earnings release, which contains information required by Regulation G regarding certain non-GAAP financial measures, was furnished to the SEC on a Form 8-K this morning and is available on Lamar's website, www.lamar.com. I would now like to turn the conference over to Sean Reilly. Mr. Reilly, you may begin
Thanks, Keith. Let me walk through a couple of the metrics that you're familiar with, and then we will open it up for questions. First, on our digital units absolute count, we ended the quarter with 1,943 digital units in the air. We are pacing to add, in 2014, about 150 units this year, and we feel good that we'll hit that by the end of the year. A quick mention of our maintenance CapEx, we are on pace to do what we said we were going to do. A little more went out the door in the first half, but by the time the year has concluded, we'll be in that 150 to -- I mean, that $50 million to $55 million dollar range. We mentioned the same-board digital revenue was up 5%. That's a strong number and gives us a lot of confidence that we can accelerate our deployment. On rate and occupancy, excluding digital: Posters, Q2 '14, 73% occupancy versus 74% in Q2 '13; that's a minus 1%. Bulletins, Q2 '14, 80% occupancy versus 79% Q2 '13; that's up 1%. Average rate per panel: Q2 '14 posters, $451 average rate per panel versus $444 in Q2 '13; that's a 1.4% increase. Bulletins, $1,109 average rate per panel Q2 '14, versus $1,121 Q2 '13; that's a drop of 1.1%. Local versus national. As we mentioned in the release, local was particularly strong at up 4%. National struggled a little bit in Q2, down 2.9%. Seems to be improving, again, as we move into back-to-school in Q4, and local is continuing its relative strength. Categories of business. On the strong side, service was up significantly, up 16.3% Q2 '14 over '13. Education, insurance also showing relative strength. Real estate was up 25% in Q2. Good to see that number. On the relative weakness side, retail ticked down slightly but has stabilized and is in positive territory as we go into back-to-school, so we feel good about that. Telco was also down. We've talked about that on many calls. The good news is the hole that was created by Verizon is being filled by other players, in particular, Metro PCS and U.S. Cellular. If you look at our top 10 customers, Q2 2014, the lineup is McDonald's, Cracker Barrel, State Farm, then Metro PCS, Panera, Sheetz, MillerCoors, U.S. Cellular, Allstate and SUBWAY. And there's some new names in there, as I mentioned, Metro PCS and U.S. Cellular, in particular, replacing Verizon. So that's how the verticals look, and Chantelle, we'll now open it up for questions.