Sean E. Reilly
Analyst · those discussed in this call in the company's most recent annual report on Form 10-K, as updated by its quarterly reports on Form 10-Q. Lamar refers you to those documents. Lamar's second quarter 2013 earnings release, which contains information required by Regulation G regarding certain non-GAAP financial measures, was furnished to the SEC on a Form 8-K this morning and is available on Lamar's website, www.lamar.com. I would now like to turn the conference over to Mr. Sean Reilly. Mr. Riley, you may begin, sir
Great. Thanks, Keith. Before I go over key operating stats, let me give some important color to the guidance for Q3. The bottom line is we are not seeing a second half deceleration. The issue is really one month, September. September got soft on us, particularly national, with a couple of cancellations in the beer and home improvement categories. These were pullbacks across all of media, and not Lamar outdoor specific. Again, for Q3, July and August were fine. And importantly, as we look past September, Q4 pacings are presently back above the 2% mark. The story on key operating stats is slow and steady improvement through Q2. I'll hit the digital first. We ended the quarter with 1,785 digitals in the air; 992 were bulletins; 793 were posters. We added 42 during the course of the quarter; 20 posters and 22 bulletins. And we should end the year with about 130 to 140 new digitals in the air. On same unit digital revenue, Q1, as you recall, was down 2.7%. Marginal improvement in Q2, down 2.1%. On rate and occupancy, excluding digital, posters and bulletins for occupancy were both up 1% in the quarter. Q2 '13 for posters, 74% occupancy versus 73% last year. Q2 '13 occupancy for bulletins, 79% versus 78% last year. On rate, posters were up 2%. Q2 '13 average rate per panel of $444 versus $435 last year. And bulletin rate was up marginally. Q2 '13, $1,121 average rate per panel versus $1,116 average rate per panel last year. In Q2, the relative strength was in the national book. National was up 5.1%. Local was up 1.9%. As I mentioned, that -- national has been the source of the pullback in September, but looks better -- national looks better in Q4. With the exception of wireless, which was down 3%, all of our key verticals are healthy and strong in Q2. I'll tick off a few of them. Restaurants were up 7%; retail was up 6%; service was up 11%; amusement, entertainment and sports was up 7%; and automotive was up 12%. Real estate, by the way, was up 3.5%. So with that, David, happy to open it up for questions.