Yes. So first half, no, thanks. Very good question here. As we are reporting it now, and investments we are making like the cost savings we projected here so far $50 million operationalized, and we'll see it flow through here by the end of the year is net of investments that we are making in those initiatives. So that's a really important thing to note.
And our strategic review confirmed and highlighted a number of tweaks to the strategy. Number one was that SomaScan is highly, highly [ advantaged ]. And unlike any other technology we see out there is scalable, in that as we expand content, we maintain our low CV and do not increment complexity of cost. And that means that we're going to keep investing in that engine to expand that content and put a distance between us and further distance between us and the competition.
Secondly, we saw a very, very high [ customer ] demand for individual SOMAmer. And we've got to recognize that SOMAmer, they're not like antibodies, but they are just another affinity reagent, just like an antibody with the same approximate affinity and specificity, and we have 11,000 monoclonal human affinity -- 11,000 affinity reagents for human proteins.
And we believe this represents a unique opportunity. We're going to start small, and we're going to start operationalize it here by the middle of the year initially to our current customers and then offer much more broadly. So we think there's a very strong pull internally, but also from current customers, but we even beginning to see a much broader opportunity with SOMAmer as being a routine reagent used to as orthogonal validation to antibodies and/or be another thing up researcher sleeve when they cannot make an antibody work.
And then the third piece that we recognized was around the value of the service. We run a very sophisticated service that work with very sophisticated customers and CROs. So we have the whole workflow from getting the -- getting all the samples from CROs, running them quickly, getting bioinformatics analysis and clinical guidance back to our customers, and we expect to lean into this and add some of the other products that we have, most obviously, our flow cytometry solution, which we think will be highly synergistic.
And last, but not least, we are already, as I briefly alluded to in the script, beginning to look at how we can combine our microfluidic solution as a readout and maybe longer term, expand on the work flow. So maybe a longer answer than what you were asking for, but we're excited here after the strategic review.