Scott Baxter
Analyst · UBS. Please state your question
Thanks, Eric and thanks everyone for joining us today. I want to start today’s call by sincerely thanking our colleagues around the world. I have been greatly humbled by our team’s agility, collaboration in resolve to not only persevere through these dynamic times, but deliver on our near-term operational results and drive industry leading TSR since our spin, all while continuing to position Kontoor for greater long-term success. And let’s be clear, to say the macro economic environment has been dynamic simply isn’t enough. Let’s call it like it is, it’s been downright difficult from the COVID pandemic and lockdowns to the war to supply chain disruptions to inflation, the pressures that companies, consumers and people around the world have and continue to face are unprecedented. And as we have discussed on many of our recent quarterly calls, Kontoor has not been immune to these obstacles. In addition to and in the face of these challenging times, we at Kontoor have executed a spin-off, stood up an independent company, implemented a new global ERP system and set the foundation for our catalyzing growth strategy. And as you will hear more about today we are further globalizing our operating model, including relocating our European headquarters. We are really excited about these initiatives as they better position us to attract world class talent in the region, unlock significant benefits for our organization, and further support the transition to a growth oriented model. We knew our journey would not be easy. We knew it wouldn’t be linear. But as we sit here today and even with near-term macro challenges, our strategies to further strengthen our brands, operating model and organization over the last 3 years have been tremendous. But they can’t and don’t transform our business and some of the legacy challenges overnight. This requires time and sustained execution. I will provide greater insights on how we intend to do this in a bit. But first, let me touch on our second quarter results. Despite the uneven operating environment, we were able to expand share, POS and AURs to drive top line strength in our core U.S. business. And we are still able to deliver on our profitability goals with operating income up over 50% year-over-year and earnings up 57% coming in at the midpoint of our guidance range. Now, this bottom line strength didn’t come without some incremental headwinds, including inflationary pressures and the much discussed retailer inventory rebalancing that caused the supply demand pendulum to aggressively swing as the second quarter progressed. While we had anticipated these factors would more fully weigh on second half results, they somewhat tempered our strong underlying brand momentum impacting our top line sooner than we expected. That said global growth was still strong up 27% in constant currency. The expected declines in our international business owing to China lockdowns and timing shifts impacted comparison in Europe were more than offset by strength in the U.S. with both the Wrangler and Lee brands up at least 40% domestically. These gains in our largest market were supported by the breadth and development of our product portfolio in Q2. Highlights in Wrangler included the women’s modern collection, augmented by the workwear in Western categories. In fact, Western summer seasonal bookings were up double-digits. In addition, the brand’s product evolution once again saw strengthen outdoor ATG and growing momentum of its fishing sports specialty lines, Wrangler young wear. At Lee, men’s saw really strong performance within core denim, casuals and seasonals, with the brand driving share gains across all male categories in the quarter. Women’s too experienced solid double-digit growth as innovation platforms Flex Motion and Ultra Lux supported the gains. Stepping back a bit from just our second quarter results versus last year, I think it’s important perspective to look at the first half performance compared to pre-pandemic first half 2019 providing a more normalized assessment of the business. It also gives a better indication of how we believe our strategies have and should continue to drive diversified accretive growth across our core channels, categories and geographies. Compared to the first half of 2019, first half ‘22 global revenue increased 5%, but more importantly, increased 13% excluding our proactive actions taken with VFO in India. In terms of our core U.S. business, Wrangler and Lee increased 19% and 14% respectively over first half 2019 levels. In our largest market, both brands have driven significant share gains in the core men’s denim casual bottoms business over first half ‘19 with Wrangler up 80 points and Lee up 60 points and would be even greater if not for our proactive quality of sales actions to exit certain points of distribution. Importantly, AURs driven by mix have also increased over this time period, up double-digits in the U.S. for both brands supported by innovation, digital and expansion of the brands to more premium points of distribution. Turning to our channel diversification, with the focus on digital, our first half ‘22 global owned.com increased 111% and our U.S. owned.com increased 140% compared to 2019. However, we have been able to deliver this performance despite the multitude of macro challenges by making the long overdue investments to support these brands like never before in key growth enablers such as talent, demand creation and innovation. From a demand creation perspective, both Lee and Wrangler continued to amplify brand heat in Q2 and have exciting plans for the balance of the year. First, with Lee, the team continues to enhance marketing efforts to elevate brand positioning, particularly within digital spend, integrated seasonal demand creation, including the streaming summer campaign, free your originality by Lee originals, drove holistic digital experiences across consumer touch points supporting 61 million digital media impressions and a 103% year-over-year increase in social media traffic during the quarter. Authentic, brand right partnerships also remained key in Lee’s premiumization strategies, including the second drop of the highly successful collab with The Hundreds that launched in May. And perhaps the most exciting moment in Q2 and reflective of how different the brand is showing up in the market compared to years past, we sponsored the Bonnaroo Music Festival in June, celebrating American culture in the spirit of originality. Brand activation events were highlighted by the original Lee Tree, not only a one of a kind piece of art made of 900 square feet of Lee denim scraps, but an interactive brand experience that allows music goers and brand aficionados old and importantly new make their mark by decorating the tree with additional leaves throughout the festival. It is exactly these types of demand creation investments that have helped support Lee’s elevated brand health reflected in Q2 domestic men’s denim casual bottom share gains, which increased 50 points over last year in AURs that increased 22% over 2019 levels. With Wrangler, the brand’s 75th anniversary celebration continued in the second quarter, with demand creation efforts to our For the Ride of Life campaign in elevated social media platforms, allowing the brand to reach new consumers like never before. Similarly, distorted investments in digital saw meaningful growth including 73 million additional media impressions and significant year-over-year growth in traffic to wrangler.com. Authentic collaborations such as our recent partnership with iconic music brand Fender, highlights how the Wrangler brand plays at the heart of cultural influence. Augmenting the Fender collab, Wrangler has further leaned into its brand connection with music to catalyze consumer engagement, acting as the exclusive denim sponsor of the two Lollapalooza music festivals in Chicago and Berlin as well as Austin City Limits, a collaboration with these three iconic music festivals, celebrating self expression in shared passion for music, fashion and culture kicked off with our 75 Days of Summer, a sweepstakes offering 75 days of prizes to destination music festivals. In the Wrangler booth in interactive customer space, brand enthusiasts are able to buy exclusive denim festival merchandise and personalize it with free laser customization specific to the event. A complete line of Lollapalooza by Wrangler apparel, including tees and denim is available on wrangler.com. Finally, we are really excited to amplify Wrangler’s 75th anniversary with an upcoming New York City event, including a preview of our Wrangler Leon Bridges collection, followed by a performance by the Grammy Award winner himself. I know some of you on this call will be joining us for that event. We can’t wait to share this with folks. As you can see, we have an incredible amount of brand elevating activation with both brands and we will continue to invest behind these demand creation efforts to drive brand equity, consumer reach and top line growth in ‘22 and beyond. So, let me now close with how we think about the go forward. As you have seen, we have lowered our outlook today, not necessarily an indication of the healthy momentum we are experiencing in our own business. Recall from our initial guide back in March, we anticipated the back half to be more greatly impacted by these factors, but to reflect an even more conservative view of the macro backdrop, particularly retailer inventory rebalancing and ongoing lockdowns in China. Despite the macro headwinds, we remain focused on executing our strategies. As we have stated frequently, we anticipate that future revenue will be driven by outsized growth in category, channel and geographic expansion. This is important as we look to diversify our portfolio beyond U.S. wholesale. As I said earlier, this doesn’t happen overnight. We are absolutely investing in those accretive areas. First, channel diversification in enhancing our digital platform. While leveraging our global brick-and-mortar learnings to further develop a holistic, full-price D2C omni-channel experience for our consumers, while we have established a target of 10% digital penetration by 2023, our opportunities to vertically integrate our D2C model showcase Pinnacle product and more directly connect with our consumer are much greater, and importantly, accretive margins. From a category perspective, you have already seen the tremendous strides we have made to evolve our product portfolio beyond denim bottoms. But we remain in the early days. And what we love is the breadth of this category of growth across Western, outdoor, workwear, tees, female, and really importantly, its authentic natural extensions that leverage each of the brand’s evenness. And finally, turning to international expansion, we remain highly under-index in markets outside of us as most of our peers do nearly 50% of their business internationally, so a significant opportunity for us to nearly double the size of our business over time. As we have discussed, we expect macro pressures to weigh on international, particularly China over the near-term, but we continue to aggressively invest in positioning ourselves for substantial long-term growth across both Asia and Europe. Highlighting this investment to enhance growth, I am excited to announce today that in Q3, we made the decision to further globalize our operating model, including the relocation of our mega headquarters to Geneva, Switzerland. With the implementation of our global ERP infrastructure and foundation now complete, it’s the ideal time for us to further drive global operating efficiencies and accelerate our transition to a growth oriented organizations. For long-term benefits, these actions are significant, including providing greater capital efficiency, improving go-to-market capabilities, enhancing access to best in class talent and driving SKU rationalization. The announcement reflects our commitment even when macro conditions remain difficult to continue to strategically invest for long-term, sustained, profitable growth. We also recognize the need to be agile in this environment and we will accordingly look to tighten non-strategic expenses. Further, the significant actions we have taken over the last several years to fortify our balance sheet and optimize our capital structure afford us increased flexibility to navigate the choppy waters. These moves, coupled with our proven strong cash flow generation, even in periods of macro uncertainty give me great confidence that Kontoor will continue to accelerate our competitive separation. Rustin?