Rustin Welton
Analyst · Barclays. Please go ahead.
Well, thanks, Adrienne. Let me start and make sure I captured them here. So, the gross margin – yes, we talked a little bit about it at Investor Day. The 2023 target was 46%, and we really talked about mixing into those more accretive channels as we distorted growth. And you've seen us distort investment there, and you're certainly seeing distorted growth in those channels like digital and geographies like the international side of the business. So even with those targets, as I just mentioned on the digital side with the 10% penetration target out in 2023, we're still significantly under index. So, we're in the early stages of this. We think there's opportunity beyond that. We have not seen in any way and see that continuing to grow, and that's why we're making those strategic investments in those areas because, as you know, everything we do is on a TSR basis. From an inventory perspective, if I can shift there, we finished the year up about 7% in inventory. Excluding VFO in India, our inventory was up about 9% from the prior year. Quality is good. And as we said in our prepared remarks, we're chasing demand, which implies our results would have been even stronger. As we think about our 2022 revenue outlook, we considered a demand and supply balance. As we've said many times, we're not immune to the macroeconomic challenges that are out there, but certainly, having a third of our global production in this hemisphere [ph] is an asset as we kind of chase demand. We do expect inventory to grow during 2022 as we meet that projected demand and going forward, and that inventory gain or investment, if you will, be tempered in part by some of the ongoing SKU rationalization initiatives that we talked a little bit about at Investor Day. So again, we'll continue to chase and move through the inventory piece but pleased with how we've managed it so far. And then your last question around elasticity and kind of going back to 2010, 2011 time period, I'll just remind you that we are in a materially different place today than when we were back then. And we talked quite a bit about that on the last call with some of the investments we've made, growth into some of these new categories, growth into premium channels, et cetera. So certainly, we are watching the elasticity, but again, I think, during periods of uncertainty, consumers historically just gravitate to brands they trust. And in this exacerbated period of rising prices [indiscernible] look for those brands that deliver good deal performance and of course, value. And that is absolutely where both Wrangler brand [indiscernible] brand play, and we're really focused on delivering that compelling value, which is benefits received for price charge to that consumer when they walk out of the floor.