David B. Dillon
Management
Sure. Well, the competitive environment, as always, I think, is probably our standard description is it’s a very competitive environment out there and you’re right -- in a number of markets, people are reaching out for sales. We feel though pretty good about our situation. In fact, if you think about -- let’s think about the sales we just reported, the identical sales growth without fuel of 3.1%. Sometimes [the number] is a great indication of where we are. Sometimes it’s actually too good of an indication of where we are -- that is, it overstates the fact; and other times, it’s the reverse. In this case, I think there are a number of factors that suggest that the 3.1 actually is not as good an indicator of where we are, that we actually did better than what that number shows. We talked about some of those but if you think about the competitive environment and how that plays out, our tonnage and units was up, our pharmacy scripts are up, our gasoline gallons are up, our Kroger brand sales were up strongly. We’re seeing some wild numbers that will tend to cause these numbers to get a little skewed, like the inflation and deflation we described, particularly in milk where our units were up strongly but the dollars are down because of the deflation in milk, as an example. We of course are seeing the impact of discretionary GM but from the customer point of view, we’re seeing behavior that, based on the economy, that is pretty similar to what we’ve seen in the past. And one of the reasons we are comfortable in describing this continuing is if you look at our second quarter so far through four weeks, we are about the same level of identical sales without fuel as what we were running the quarter we just finished. That continues to give us confidence that while the consumer is uncertain and that uncertainty seems to be continuing, it does not seem to be getting worse but at the same time, it doesn’t look like it’s materially improving. Now I realize that doesn’t get exactly to the competitive question but to me the way for us to answer that is how are we doing and how are we feeling we’re connecting with our customers and what are we seeing in our sales. And as you can tell, I’m actually more bullish, even, then the 3.1% ought to imply and in these circumstances, 3.1 is pretty darn good.