Orlando Zayas
Analyst · Cantor Fitzgerald. Your line is open
Thanks, Derek. Turning to Slide 27, I’d like to share with you our vision for the future of Katapult. We are well-positioned for the growth opportunities ahead of us as a result of our available cash and strategic investments that we made in 2021. While the macro environment is challenging today, the elements for success in our category remain the same and in 2022, we are deliberately continuing to pursue growth initiatives that we believe will set us up for success over many years to come. Based on our experience in this industry, we anticipate the current macro backdrop conditions will have the potential to increase the number of consumers who need our product and expand the number of merchants looking to capture incremental sales. As a result, our belief is that companies who make investments today are going to be in the best position to take advantage of these long-term secular trends. We anticipate that the investments outlined on this slide will best position us to capture market share and grow our company. We have recognized that we have only scratched the surface of this $40 billion to $50 billion virtual LTO market that the opportunity ahead of us is significant. For the past year, we have invested to build a solid core foundation for growth. With that in place, we can now look ahead at the near and medium term initiatives that we have laid out on this slide. In the expansion category, we are focused on hiring strategic leadership talent that can drive execution. In addition, we are laser focused on upgrading sales and marketing processes and output, while at the same time building capabilities across our product, tech and data functions. Our goal for these investments is to pave the way for our optimized category. In this category, we are focusing our investment dollars on the following: number one, ensuring our customer gets the offer that is right for them; number two, maximizing conversion rates and originated lease volume; and three, accelerating the merchant flywheel and setting ourselves up to win larger enterprise accounts. Turning to Slide 28, we plan on investing $15 million to $21 million in growth initiatives in 2021. These initiatives are intended to focus on opportunities to access more consumers and convert more merchants for this purpose driving growth. While this is our current plan given the inputs we see today, I would like to note that our investment spend is discretionary and the team and I will continue to monitor the macro environment and adjust this spend that we deem necessary. At a high level, hiring for strategic leadership roles has been a huge focus for us. And I am pleased to announce that we have been successful in this area. So far in 2022, we have onboarded a Chief Marketing Officer, Chief Human Resources Officer, VP of Strategy, VP of Sales and VP of Partnerships, all with extensive experience at companies such as Klarna, Adyen, UBS, Verizon, and Morgan Stanley. These leaders will be instrumental in moving the company forward to help execute on the initiatives detailed on this slide. When it comes to sales initiatives, we are laser focused on adding new merchants. We believe there are thousands of eligible merchants offering durable goods that could benefit from access to our platform and we plan to target with an optimized sales process developed by our new VP of Sales, Marino Ruiz. Marino comes to us from ShopKeep, where he implemented a structured plan around sales processes, which utilize data-driven decisions to accelerate the merchant flywheel. He is partnering with our new Chief Marketing Officer, Colleen Gorsky to expand our B2B marketing opportunities, leveraging her experience at Klarna. We are also dedicated to deepening the relationships with our existing merchants, where we see opportunity to grow volume through increased sales penetration. Currently, our lease originations represent a modest percentage of total sales volume of our merchants. We believe we can increase our penetration rate of merchants’ overall total sales by collaborating with merchants to target a new and engaged customer base that is looking for solutions to acquire the items they need for everyday living. Our marketing investments focus around expanding brand awareness and positioning initiatives. In addition, we plan to expand our customer reach through targeted customer promotions and cross shopping. In product, we are building new functionality that is designed to increase customer conversion rates and repeat business through new product capabilities and enhanced propensity data models. We are also focusing on expanding our partnership network to provide new solutions to both consumers and merchants. Our technology focus is on building out new digital and omni-channel experiences as well as continue to integrate with additional e-commerce platforms and lenders to further expand our footprint. Moving to Slide 29, as we turn to 2022 many of the recent macro headwinds from Q4 2021 have carried into Q1 2020. Q1 2022 represents our most difficult comp this year, as consumers were bolstered by two stimulus taxes last year during the first quarter. One in January and one in March that drove spending and consequently our gross origination volume. Our key merchant partners are experiencing lower sales volumes than a year ago. In addition, we have continued to tighten underwriting as we remain prudent in our lease portfolio risk management, leading to fewer approvals. The combination of these factors is resulting in originations trending down approximately 25% year-over-year through February. We expect the challenging macro environment to persist and that we will have tough comps during Q2. But our expectation is that our largest merchant partners will be able to return to growth in the second half of the year. We also anticipate impairment charges returning to pre-pandemic levels as lower performing lease vintages work through the lifecycle. Our management team has been working with the non-prime consumer for over a decade and have observed that as the credit environment becomes weaker, it leads to prime focused lenders that previously expanded their underwriting due to record low delinquencies will tighten their underwriting. This will drive the volume of applications as well as increase the credit quality of customers looking to us for payment solutions. We believe, we have the tools and available cash to withstand what we anticipate our near-term macro headwinds. Our proprietary risk model is calibrated for a dynamic credit environment. Our focus is to underwrite conservatively now in order to have the capacity to add more leases later this year to the extent that historical trends bear out and higher quality customers start to come to us. As we look ahead, we are planning to seize the opportunity to invest in our business now to remain the leader in the e-commerce non-prime finance segment. Slide 30 lays out our growth plan over the next 3 years. We have built a solid platform and ecosystem for non-prime consumers to access high quality merchants and expand their e-commerce product choice. Near-term, our plans are to continue to grow our merchant base, deepen our relationships with existing merchants and partners and build out a robust pipeline. Product and technology enhancements that are designed to improve conversion rates by keeping the control of the transaction in the customers’ hands are in the works. The improvements are intended to empower consumers with the knowledge that enabled more informed and quicker purchasing decisions. We believe this level aid consumers ability to purchase high quality goods that retailers would had previously been unable to qualify for financing. Looking out further, we are developing additional ways to connect our merchants and non-prime consumers with solutions that are intended to drive lifetime value. We believe our platform and merchant integrations position us to be able to eventually expand to other financial products as our customers improve their credit scores and desire lower costs financing options. We also plan to look to diversify our revenue by monetizing our data product platform and proprietary risk models. Our goal of these efforts is to create a high margin and transaction based revenue and expand our share of the addressable market. In conclusion, as we look ahead to the rest of the year, we are proud of our ability to provide high levels of both customer and merchant satisfaction. We believe our customer is well positioned to take advantage of strong, long-term trends in digital commerce and alternative payment solutions and strategically grow our company for the investment strategy that we have laid out today. With that, I will now take questions.