Jorge Alejandro Pereda
Analyst · Bank of America
Good morning to you all and welcome to this webcast and conference call to review our first quarter 2021 results. Joining me this morning is Ian Craig, our Chief Executive Officer; and Gerardo Cruz, our Chief Financial Officer. As usual, after prepared remarks we will open up the call for our question-and-answer session. Before we proceed, just a reminder for all participants to take note of our cautionary statement included in the earnings release that went out this morning.
This conference call may include forward-looking statements and should be considered as good faith estimates made by the company. These forward-looking statements reflect management's expectations and are based upon currently available data. Actual results are subject to future events and uncertainties that can materially impact the company's performance. With that, let me turn the call over to our CEO. Please go ahead, Ian.
Ian Marcel Craig García: Thank you, Jorge. Good morning, everyone. Thank you for joining us this morning. Coca-Cola FEMSA showed another strong performance on top of the positive results achieved in 2023. As we mentioned in our previous earnings call in 2024 we are focusing on 3 key drivers: first, build on the growth momentum of our core business; second, take Juntos+ version 4.0 to the next level with the deployment of advanced AI capabilities; and third, continue fostering our customer-centric and psychologically safe culture for Coca-Cola FEMSA.
During today's call, I will provide you with an update on the main developments of our business, our views on the operating environment and our strategic progress focusing on the 3 key drivers. Then Gary will walk you through each of our division's performance and provide updates on our progress regarding sustainability. With that, let me begin by summarizing our consolidated results for the first quarter.
Our volumes accelerated sequentially to increase 7.3% year-on-year, surpassing 1-billion-unit cases. This increase was driven mainly by the strong performance achieved in Mexico, Brazil, Guatemala, Colombia, and most of our Central America South territories, with offset volume declines in Argentina, Uruguay and Panama. We continue to report volume growth across all beverage categories. Sparkling beverage volumes grew 7.5% driven mainly by brand Coca-Cola, which achieved 7.9% growth. Still beverages grew 5.4% and bottled water grew 12.1%. Total revenues for the quarter grew 11.2% reaching MXN 63.8 billion, driven mainly by solid volume growth, offsetting an unfavorable currency translation related to the appreciation of the Mexican peso as compared to most of our operating currencies.
On a currency-neutral basis, our total revenues increased a solid 17.7%. Gross profit increased 11.7% to MXN 28.4 billion, leading to a slight margin expansion of 20 basis points to 44.6%. This increase was driven mainly by the operating leverage resulting from our solid top line performance and the appreciation of most of our operating currencies as compared with the U.S. dollar. These effects were partially offset by higher sweetener costs across our operations and the significant depreciation of the Argentine peso as compared with the previous year.
Our operating income increased 11.6% to MXN 8.6 billion, with operating margin remaining flat at 13.5%. Our operating leverage, top line growth and cost and expense efficiencies enabled us to maintain flat margins despite increases in operating expenses, such as labor, freight, and maintenance. Notably, our comparison base includes a larger noncash foreign exchange gain due to the significant appreciation of the Mexican peso during the same period of the previous year.
Adjusted EBITDA for the quarter increased 13.5% to reach MXN 11.9 billion, and EBITDA margin expanded 40 basis points to 18.7%. Finally, our majority net income increased 27.8% to reach MXN 5 billion. This increase was driven mainly by the operating income growth I previously described, coupled with a decrease in our comprehensive financing results. This decrease in comprehensive financial result was driven mainly by the significant appreciation of the Mexican peso during the first quarter of 2023, which generated a noncash foreign exchange loss of MXN 640 million in the year earlier period.
Now expanding on our operations highlights for the first quarter. In Mexico, our volumes increased 6.9%, reaching 490.4-billion-unit cases. We continue to see a favorable macroeconomic backdrop driven by structural and demographic tailwinds, such as decreasing unemployment and continuously improving payrolls. For instance, Mexico's unemployment rates have declined from 5.5% in June 2020 to 2.6% in February 2024. While average wage in real terms has increased by almost 18% in 5 years.
This environment, coupled with favorable weather and our initiatives to grow our core business are driving strong demand across our Mexico territory. Regarding share, we continue with gains in Cola, but have seen impact in flavors due to unavailability. Additionally, we saw share gains in water, energy, and sports drinks. To give you a sense of the strong demand we are seeing in Mexico, we achieved historic production records of 186-million-unit cases in March.
However, despite our supply chain team's effort to add capacity, productivity and improve our customer service metrics, we still identified unserved demand during the quarter, mainly in the flavors category in the Southeast region of the country. To address this situation and consistent with our priorities, we are on track with our ambitious capacity buildup plan. On March 22, a new PET one-way line started production and only 3 days later, a new distribution center began operations in the valley of Mexico.
Finally, as we mentioned on our previous earnings call, we began the rollout of our version 4.0 Juntos+ in Mexico during the first quarter of 2024. Our customers' adoption and feedback has exceeded expectations. In just the second month after its launch, we have more than 214,000 active buyers in this new version from a total of 490,000 monthly active purchasers in the country. Importantly, 36% of our traditional trade orders are already done digitally. We are confident that with these capacity expansions, coupled with our commercial plans and our customer-centric culture, we will continue driving positive results in Mexico.
Moving on to Guatemala, our volume increased 17% as we continue outperforming with brand Coca-Cola, energy, and juice. During the previous earnings call, we mentioned that on a comparable basis, volume in the country has doubled since 2017, and we continue to see plenty of opportunities for continued strong growth. Regarding B2B, Guatemala is growing its monthly active buyers with the rollout of Juntos+ strengthening our digital relevance in the traditional trade.
For instance, we have reached 68,000 monthly active purchasers, representing 50% penetration of our customer base. To continue supporting growth, we're also adding capacity in Guatemala. During the quarter, a new one-way bottling line started production, and we are on track to switch on a new returnable bottling line next June.
Now moving on to our South America division. In Brazil, a resilient macro environment with controlled inflation and declining interest rates, coupled with favorable weather drove 10.4% volume growth during the quarter to reach 288.2-million-unit cases. We continue strengthening our competitive positions across key beverage categories. For instance, we reached record levels of share in the sparkling beverage category, driven mainly by gains in brand Coca-Cola. Notably, Coca-Cola Zero Sugar continues its impressive rate of growth in Brazil, growing 49.2% year-over-year.
As we continue to focus on growing the form, our single-serve mix increased 0.4 percentage points versus the previous year, reaching 24.2%, while profitable emerging beverage categories accelerated driven mainly by Powerade, which grew 39.5% year-on-year. Similar to Mexico, strong demand tailwinds are putting our infrastructure under significant stress, and our supply chain team is taking both short-term and long-term actions aligned with our strategic priority to debottleneck our infrastructure to support our growth ambitions.
Finally, on the digital front, we continued scaling version 4.0 of the Juntos+ app in Brazil with more than 65% of traditional trade orders now done digitally. In Colombia, despite a challenging environment driven mainly by stubborn inflation, our volumes increased 9.7% to reach 88.3-million-unit cases. Our team's focus on improving service and availability, coupled with our commercial initiatives is resulting in share gains across categories and channels.
Among the initiatives to grow the core, we're expanding our refillable platform while focusing on single-serve mix growth and our Zero Sugar portfolio. As in other high potential markets, we are increasing capacity and streamlining our value chain. We expect to install 2 new lines this year, one will begin production during the first half of the year and the other before year-end.
Finally, Argentina. As anticipated, the consumer environment during the first quarter worsened significantly leading to a 28% contraction in disposable income. This challenging start to the year, coupled with unfavorable weather, led our volumes in the country to decline 16.9%. However, despite the many uncertainties ahead, the team remains focused on the objectives set for the year, leverage affordability, drive cost and expense controls and increase productivity. We are focused on protecting the short term to emerge stronger in the long term. And although how to predict, we continue to expect gradual sequential improvements as the year progresses.
As I previously mentioned, we are encouraged to start the year with positive momentum. We have robust plans for the year, and most importantly, we have the right team to execute them across our markets. Together with our partners at the Coca-Cola Company, we are prioritizing long-term sustainable growth. With that, I will hand the call over to Gary.