John Santa Maria
Management
Okay. Well, I'm trying a big picture in my mind is what happened in 2016 just to be well uncertainty. Well, so, I think what we've done in Brazil over the last couple of years has been spectacular because we did offer a returnable portfolio that we not necessarily had before we return we developed in Coca-Cola, we developed in flavors was Fanta. I think what we have also had is a depth in non-carbs that wasn’t working over the last two to three years.Last year, we redid the whole portfolio and have come up with the increased sales volume to that and profitability more important. I think the other thing too that we've had is that we've been putting into the marketplace an enormous amount of cold drink equipment.Over the last, three or four years, we've consistently been investing between 40,000, 50,000 pieces, now 50,000 or more thousand pieces of adores of equipment in the marketplace. I believe that now with the amount of digital capability that being developed down there along with the team we have a significant amount of capability to go out there and participate in the need in our the emerging digital channels.When you start looking at the amount of incidents that we're getting on beverage is going through the aggregators. We’ve had the enormous jumps in share and not only that but the numbers jumps in volume. So, when you start looking at everything that we put together, the occasion base that we are -- that the consumer launch we've been attacking whether it's on-premise, with increased pressurization, increased portfolio.Home delivery by aggregators, and more importantly, going out there and putting together a significant portfolio of relative market mechanisms made near digitalization that allows you know us to hit a series of segmented consumers in a much more cost efficient manner.So you know right now like we talked about you know you're we’re going to have 260,000 accounts being serviced with WhatsApp or the capability of putting it in with WhatsApp and some other form of up sales, whether that would be the physical or whether that would be phone or whatever. So that alters your economics in a big way and then also -- there's also a frequency with which a consumer can go out there and -- you know, a customer can go out there and can call sell -- or order.So I think, we are going to have much higher customer centricity or we have as much higher customer centricity approval ratings, much more focus on that, our service level to the trade has been increased dramatically and all our surveys say that you know we have jumped in terms of customer satisfaction to a level that we haven't seen before. So I think, we put it all together and I think you know that -- in the troubling economy, is what’s going to drive our performance in Brazil.