Operator
Operator
Good morning, everyone, and welcome to Coca-Cola FEMSA's Second Quarter 2014 Conference Call. As a reminder, today's conference is being recorded. [Operator Instructions] During this conference call, management may discuss certain forward-looking statements concerning Coca-Cola FEMSA's future performance and should be considered as good-faith estimates made by the company. These forward-looking statements reflect management's expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, which can materially impact the company's actual performance. At this time, I will now turn the conference over to Mr. Héctor Treviño, Coca-Cola FEMSA's Chief Financial Officer. Please, go ahead, Mr. Treviño. Héctor Treviño Gutiérrez: Good morning, everyone, and thank you for joining us today. In the second quarter, our company delivered 14% revenue growth based on our operators' ability to navigate through consumer environments through a balanced combination of volume and price growth, depending on the conditions of each of our markets. Excluding the recently integrated territories, revenues grew 3%. The strength of our returnable packaging portfolio enabled us to continue connecting with cost-conscious consumers across our franchise territories. This is especially true in Mexico, where consumption remains affected by the new tax environment as well as bad weather conditions. As in the first quarter, lower PET and sweetener prices in most of our territories were partially offset by the other depreciation of the currencies in our South America division and Mexico. Consequently, our organic growth margin expanded 80 basis points. Operating expenses in most of our territories decreased as a percentage of revenues despite market pressures, such as higher labor and freight costs, especially across our South America division. In addition to our market net investment, our system's sponsorship of the 2014 FIFA World Cup enabled us to strengthen the brand activity of Coca-Cola while continuing to…