Antonio M. Perez
Management
Well, the back of the year, we’re still going to be very strong. That’s an industry issue. Now again, we are small, as you said, so we still have a lot of room to grow but having said that, our business model is one that fits very well with a percentage of the users. You can put a -- I don’t want to put a number on it but it doesn’t fit with every user. It fits only well with those users that print more than the average. Those are the only ones that are going to see the value of buying our printers, honestly. If you don’t know that you are going to print enough, there is no reason for you to buy, unless you like the better quality that we have, but other than that, you are not going to have a cost reason to buy our printers. So we don’t -- we’re not addressing the whole marketplace with this business model. We know that and this is in our model. Now, with time, we’ve got a -- the external data shows that we’ve been selling our printers 30% over the average price of the industry. The truth is this is slightly higher than what we wanted to do. We didn’t want to do that as much. We want to do that because we want to reinforce the value proposition we have and obviously we can sell the printers higher, the happier we will be obviously, but there is no fundamental reason why we have to sell our printers at a higher price than any of the others, with the exception of the fact that we have a head in the printer that the other thermal printers do not have. That cost of the head, that is the difference but it’s a small number compared to the total price of the printer. In contrast, our competitors in thermal inkjet, they have a head in every cartridge. And that is a number that is significant compared to the price of the cartridge. So that is the strategy that we picked. With those two combinations, what I am trying -- I am trying to answer your questions all around. We still have a lot of room to grow, so we should be able to grow all across the year. We have only introduced one platform. We just announced ones in the second and at CES, as you can imagine, without pre-announcing anything. Obviously we have plans to announce new products with our platform as soon as we can, so we think that’s going to help us with growth. So we still are -- as I said, we are small, we are in a growth mode so we will have maybe less of a seasonality. We will still have the big season to deal with.