James Quincey - The Coca-Cola Co.
Management
I presume you're talking just about North America rather than globally. And, obviously, we're not going to provide a guidance or indications on what we're going to do next year on pricing. I think when you look at the North America pricing, of course, you look at it and then perhaps it's easier just to look at the year-to-date. You see that we're down a point in terms of price/mix in North America year-to-date. And then, obviously, we've been taking pricing in the marketplace. And it generated the question last quarter, and whilst it's moved in the right direction this quarter, it's still the same sort of gap. What's happening is, firstly, we had the conversation about the freight costs, which are a deduction to revenue in the way that we're looking about this. That's a point across the year-to-date. Depending on the quarter, there's been some timing of promotional items. The last quarter, it was a headwind. This quarter, it was a positive. On year-to-date, it's all in balance. So let's just ignore that for a second. Otherwise, it gets very confusing looking at the minutia of each quarter. The big picture is it's been down one on freight. Timing and promotions is a intra-quarter issue. And then, the biggest gap between what we report as pricing and what you see in the marketplace and what the bottlers report, is the business mix of the different business models in our North American business. Unlike the rest of the globe, the U.S. has a big portion where we have finished products, so Minute Maid, juice, the fountain business, but we also sell a lot of concentrate on sparkling to the bottlers. And, therefore, you can end up with a curious mathematical situation, where you take price increases, and prices are going up in each of those three business systems, and yet the average is going down because of the different average prices per gallon of the different business models. And the reality is because of the rightsizing we did on juice, that which is a higher revenue per gallon business, it produces this curious mathematical effect, which is why I keep underlying that what's going on underneath is we have been taking price, given the input costs and given what's going on in the U.S. marketplace, and to support the reinvestment in the business, and that strategy remains true. And it's helped us win in the marketplace.