Jeff Niew
Analyst · FBR Capital Markets. You may begin
Yeah. I start-off by saying these products if you look at them whether they’re microphone speakers or receivers, they’re not commodities, right. There, a lot of the stuff we’re doing is custom for specific customers and we work with them very, very closely. I go back to what I kind of talked about earlier in the call which is, just that we expect that the ASPs are beginning - are higher at the beginning of a product launch and then start to decline. I do think obviously when, one of our larger customers, there is going to be more than expected price erosion because of this issue, it does have an impact overall on our overall business, but if you go outside of this customer, I don’t think, we’re seeing abnormally different ASP erosion than that normal path where we introduce products, it comes down in price and then we introduce the next one. We also see, obviously and that helps offset is, is this can move towards these high value products. Whether it be better performance, things like new applications like ultrasonics or intelligent audios, as we get towards back half of this year and into 2016, as well as audio modules, which are in general are higher ASP. So we see a lot of positives on the ASP side. On the volume side, I think, we talked about the dynamics, but the dynamics still are pretty good. The multi-mic adoption, continues, conversion from older ECM technology continues, moves from - you are starting to see, some people contemplate more speakers per device. So the market is growing - our - what you call, our products category is growing faster than what’s happening in the marketplace itself. So overall we feel pretty good about, where the market goes over the next few years.