William Nash
Analyst · William Blair
Thank you, Jon. Thank you, Enrique. Our 2021 fiscal year was one of the most challenging operating environments we've ever faced. But due to our ability to act quickly in rapidly changing circumstances, we delivered new customer experiences and continue to innovate, while remaining financially strong. That financial strength has enabled us to continue to aggressively invest in our core business and pursue new growth opportunities. Some highlights from this year that will have a lasting impact are as follows: the completion of the national rollout of our omnichannel experience, giving us a common platform across all of CarMax that leverages our scale, nationwide footprint and infrastructure; the move of all wholesale auctions into a virtual environment; the national expansion of our new online instant appraisal offering on carmax.com and edmunds.com, strengthening our leadership as the largest buyer and positioning us to become the largest online buyer of used autos from consumers; and finally, the introduction of the Love Your Car Guarantee, an industry-leading signature customer experience. All of these were possible because of our exceptional associates. They came together to take care of each other and our customers, while also innovating for the future. Customer response to our omnichannel offering is strong, and we are continuing to work to further improve and enhance the digital customer experience at every step of the sale. One critical advantage of our omnichannel model is the ability for the customer to choose how they progress their experience. As previously discussed, our initial rollout of our omnichannel platform enables customers to buy a vehicle online. The parts of the transaction may have required assistance from our CECs. In the fourth quarter, we made significant progress enabling self-service for all components of the sale. Exiting the quarter, approximately 25% of our customers were eligible to buy vehicle online independently if they chose, up significantly from the third quarter. We expect most of our customers to have visibility by the end of the second quarter. Additionally, in Q4, about 3/4 of our customers advanced their transaction digitally, with approximately 5% buying the vehicle online. We consider an online purchase to be when all major activity leading up to the purchase is performed independent of our stores. We expect our online sales will grow robustly, as we continue to enhance our marketing and digital capabilities. As a reminder, we will be hosting a Virtual Analyst Day on May 6, where we will take a deeper dive into our online capabilities and our technology and data advantages. At that time, we will also discuss new metrics around online orders and how they are fulfilled as well as providing insight on our longer-term outlook and expectations. Now I'll take a moment to highlight some recent enhancements we have made to the customer experience. First is our online instant appraisal offer, which allows us to quickly give customers an offer on their vehicle. This offering was first introduced and tested on edmunds.com in June. In February, we completed the national rollout of this offering on carmax.com. Early response has been strong, with online buys quickly exceeding our expectations, providing us with a clear pathway to become the largest online buyer of used autos from consumers. At the end of the fourth quarter, we launched the ability for customers to get penny-perfect, transactable financing offers in our online checkout process. With these enhancements, customers can apply and accept finance offers without needing the assistance of an associate to submit a credit application over the phone or in the store. We are rapidly expanding this feature to our overall customer base in the first quarter. We know our customer-centric approach is a differentiator for CarMax, and we will never stop innovating on behalf of our customers. In January, we introduced our new industry-leading signature customer experience, Love Your Car Guarantee. This gives customers the ability to take 24-hour test drives before committing to purchase, and extends our 7-day money back guarantee to a 30-day money back guarantee, which is unmatched in the automotive industry. It's too early to identify trends, but preliminary results show these offerings are highly valued by our customers. As we continue enhancing our online experience and offerings, it's important to educate our customers on our omnichannel experience to differentiate and elevate the CarMax brand and our position in this evolving marketplace. In the fourth quarter, we introduced the next phase of our national multimedia marketing campaign that began last year to increase awareness of our core omnichannel capabilities, which was highly successful. We set records every week for web visits since being introduced, reaching more than 8 million weekly visits by the end of February. After the campaign launch, web traffic and Google query volumes were both up over 25% versus the prior months. We want to continue this momentum and ensure customers understand that CarMax offers the ultimate flexibility to shop and buy on their terms, their way. Accordingly, as Enrique mentioned earlier, we are planning on increasing our spend on both awareness and acquisition marketing in FY '22. We will continue to evolve our business as an omnichannel retailer by innovating at an accelerated pace, leveraging our scale across technology, data, talent and physical assets to unlock opportunities to compete across the used auto ecosystem. This is why we're excited to announce that we've signed a definitive agreement to acquire Edmunds, one of the most influential and popular automotive research sites in the world. Over the past years, our teams have had the opportunity to collaborate with Edmunds on a number of strategic initiatives, including our instant online appraisal offer and leveraging its proprietary content on carmax.com. We've been extremely impressed with its technology, content and online experience as well as its talented tech and creative teams. We believe we can both unlock additional value by working together to streamline the user experience across the entire car buying and selling journey, in addition to identifying other digitally focused opportunities. One thing that has become clear is that we share a commitment of delivering the highest quality online experience to our customers and dealers. Edmunds is a widely recognized and deeply trusted brand. It will continue to operate its core business independently and will remain focused on delivering confidence to consumers and excellent value to its dealer and OEM clients. We are confident this transaction will drive shareholder value as we are able to leverage our combined size, scale and extensive industry expertise for the benefit of both businesses. To sum up, we are very proud of our performance during this difficult year. We're even more excited about how our continued investments in our existing business and in Edmunds are positioning us to be further differentiated and even more competitive. We expect robust top line, bottom line and market share growth for the upcoming year that is a result of not only lapping COVID, but demonstrating the impact of the investments we've made and the experiences we are providing. At this point, we will be happy to take your questions. Carol?