Christopher Rossi
Analyst · JP Morgan. Please go ahead.
21:29 Good question. I think the biggest opportunities I would say, for example, are in aerospace. Tami, I think you're new to following Kennametal, but part of our history was, we had focused lot of our engineering resources on automotive and we redirected that over the last few years to aerospace customers, they require high end, high-performance tooling. 21:56 So we feel confident that we're getting traction there, and the way we measure that is, since we had a reasonably low share and we have a process by which we target particular customers, we actually reward our sales people based on the increase in share of wallet of those customers. So we have metrics to say this is how much business we have with the customer last year, this is what it is this year, and then we also account for any increase just due to normal market. So it's almost measured on a sort of project-by-project basis. 22:32 We also -- So we have a number of metrics that are sort of project-by-project basis, and that works well for someone like aerospace, but then if you take general engineering which is much broader, we had a rebranding and moving our video product portfolio into what I would call fit for purpose and that's basically tools that are, just like they say, fit for purpose, they're not the real high end specialized tooling that are customized for particular applications, it's more broader based. 23:05 And in that case, the way we measure our success is, we look at the overall general engineering and what metal cutting is doing and then we look at how we're growing in the fit for purpose. And sequentially I can say that last quarter, for example, our growth in the fit for purpose was much larger than the general engineering broader market. So that gives us some confidence that we're moving in the right direction. 23:29 And then, in many areas around the world, people do report, whether it'd be metal cutting or infrastructure type business. They report their sales into associations and we kind of measure our sales versus them. And then we also get good feedback from our distributors. Many of those agreements were actually written so that we have -- they have incentive to increase our share of wallet with them and so that's something we also track. So Tami, it's not -- it's kind of a complex question, it's a good question. It's one that we're focused on because we really believe that with the foundation of the modern simplification/modernization that we've done over the last few years that this company is really poised for not only growth in accordance with the markets recovering, but we believe we're well positioned to take share. So it's something that we're absolutely measuring and holding ourselves accountable for.