Carlos Abrams-Rivera
Analyst
Sure Miguel. Thanks for the question. But first, I think I will say is in the U.S. we have said in the past is that we are proactively managing against the incremental inflation we see. And actually, we feel good about our ability to implement those actions when and where we see the need. So, if you look at inflation we saw in Q2, it is mainly coming from ingredients, things like soybeans, edible oils, packaging, and some transportation as well. And it is very similar to what we saw in the first quarter. And most recently, we also saw some increases too but driven by rising [ph] costs and some higher transportation rates. Now from a pricing perspective, as I mentioned on the call, we are restoring key promotional activations to drive the business versus the pandemic-induced pullbacks that we had in 2020. Now, as we have mentioned earlier in the year, our goal continues to be to connect with consumers that now have discovered or rediscovered our brands and drive the repeat rate among those households. So in that context and versus inflation, again we feel good about our ability to achieve the net pricing we need to offset inflation and maintain a strong household and repeat rate. Given that we are renovating our Portfolio to drive better value for consumers, improving the creative content of our marketing, and strengthening and diversifying our media impressions. What I will also add is that we're doing this primarily through four key revenue management initiatives. First, we are optimizing the frequency and depth of our promotion while we'll restore retail activation levels that I discussed in the call. Second, we're doing broad-based pricing actions, which we have announced across our Portfolio. Third, we're continuing to manage key commodity pricing. And lastly, we're using all other revenue management levers, including price pack architecture and managing category price ladders. If you look at our revenue management initiatives, they are guiding our smart trade investments so we can optimize returns on those investments and manage through the current inflationary environment. Now, in the near term, the timing of cost inflation versus price realization may lead to some degree of margin pressure, but this is reflected in an outlook, and we see net pricing and cost coming into balance as we exit the year. And then with that, let me pass it over to Paulo. Any other comments you want to add Paulo?