Miguel Patricio
Management
Look, I think that scale is a critical work for us and what makes us different. We – especially in North America, we have scale. How – scale has to come with agility because if you have scale and you were not agile, that goes against you. But if you have agility of scale, it can be a killing combination. And I think that for us is very important. I think that the business in the past was managed almost by category. And then when you do that, it's like slicing the company in pieces. I think what we have to do is exactly take advantage of the commonalities, the scale that we have. And when you find these commonalities, then a lot of things come with it, insights, synergies. And so yes, I think that for us, we are absolutely intrigued with the benefits of agility at scale at this moment. Talking specifically about what can be global. What is global, what can be global and will be global is our ability to win in products that adds taste and flavor to foods. And instead of talking about ketchup and mustard and mayonnaise you know if you think about what are the products that actually enhance taste to food and what are the insights and the synergies that are behind is pretty exciting for us. So that's the way we are looking at. So when we think about platforms, we are starting with consumers, understanding what are the consumer needs, what are the main reasons, what their consumer is looking for and putting these categories, these products, these brands together, looking at commonalities of consumer needs, occasions, which is pretty exciting. And this is -- in China, maybe the enhancer's tastes are different, but the need is the same than here in United States. And we can leverage a lot to our global scale by understanding these needs in depth. Talking about brands global, because you asked about that. I think I think that we have Heinz as definitely a big global brand that we see every day more potential. And then we have the local jewels, right? We have Masters in China. We have CAD in Brazil. We have ABC in Indonesia that are brands that are local and are designed to enhance taste of local food. Not going through a lot of details because we don't have time for that, Steve. That would be what I would tell you.