Miguel Patricio
Management
I think that we need to have a big focus on both bottom-line and the top-line. Maybe in the past, we were too focused on the bottom-line. We need a strategy, first of all for growth, which is critical. We need to find opportunities, find white spaces, what brands to invest, what channels today that do have lower share, what channels should I invest more, and structure for growth, what countries where we should attack and grow and bet on. And these will all be part of our strategy for growth. So examples, just I was talking here with my colleagues that, a country that I know very well, China. In China we have a very good business on soy sauce. We are leaders in two of the provinces, Guangdong and Fujian, that's two of the most -- the richest provinces. But we are only three. It's a business or it's a industry, soy sauce is an industry $12 billion, it grows 8% per year. And we have great activity there. But we are just in two province, big opportunity to grow outside of this province. There is the big opportunity to have other sauces not only soy sauce. Why haven't we done it? I don't know exactly. But I see this as big opportunity for white space but we have to organize ourselves for growth. It's also good policies, mindsets that we have to do it. And to fund -- and we have to work on the other side, to fund these growth initiatives. We have to be very efficient. We need to be more efficient than everybody else. And to tell you the truth when I came and when I arrived here I was absolutely sure that I would find these opportunities for growth, I was not sure if we had to opportunity for efficiencies because I didn’t know the business. And today I know that we have. There are many other white spaces like in the West, talking about ethnicity, 20% of the population in America is Hispanic and represents 40% of the growth of the population. We don’t have absolutely anything in our portfolio today to attend this population. We don’t even communicate to the Hispanic community. That gives an opportunity. So I’m looking at these opportunities everywhere from a brand standpoint, from a channel standpoint, from ethnicity standpoint, from a country standpoint. And this will be only tools that we will put in our plan that we will present to our Board at the end of the year and to you at the beginning of next year. Hopefully, I was able to answer your question.