David L. Dunkel
Analyst · North Coast Research
Joe, this is Dave. The evolution of the NRC continues. And as we learn and learn how to apply it, at scale in different points in the cycle, that by definition is going to cause us to change our strategy. For example in '11 -- '08 and '09 and early '10, we were playing offense in a relatively difficult environment. I mean, we're enormously successful in retaining clients and actually growing it. In 2010 and going into early '11, as we saw a pretty significant shift in demand and a spike in demand, we were really victims of our own success. Our field sales folks and Strategic Accounts folks were selling tremendous amounts of business, which frankly, we couldn't handle. I love to be able to fill all of it, couldn't do it. So as we looked at that situation, we went back and remodeled the way that we prioritize and the way that we allocate resources, and that led to some significant improvements in our processes in systems, which allowed us to narrow focus and improve fill rates. And we are still, I would say, probably in the early part of experiencing the benefits of that and the continued evolution. And so when you think about the NRC, the best way to say is that it's still early in the evolution as we apply it. I would also point out, as Joe said and Bill said, the 55% of our people are now just crossing one year. So they're now heading a maturation point where they have the experience and the understanding to perform at a higher level because tenure equals improved performance. So with that being said, the key leverage point for the NRC is our ability to be able to allocate resources to the surges in demand. Unlike what most can do in a field-base delivery model, we're it's very difficult to match supply and demand in any one particular market, we can do that here. That for our NRC also applies across functional areas, so we can move people from Finance to Tech and Tech to Finance. With that being said, there are some that are specifically assigned and stay with those accounts because of the intimate knowledge that's required of their hiring processes and the Technology, and there are others that are able to move in a swat team kind of basis as there was spikes in demand. So I wouldn't get hung up on thinking about the NRC as being functionally specific or inflexible. In fact, it's just the opposite. The process of assignment and focus is -- it is being improved and will continue to be, but the real advantage, the strategic advantage in the NRC is its flexibility.